Copyright © Tomi T Ahonen 2010 Grand Convergence The 5 Trillion Dollar Contest Keynote Presentation Tomi T Ahonen,

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Grand Convergence The 5 Trillion Dollar Contest Keynote Presentation Tomi T Ahonen, MBA Author and Consultant GoMobile Kuala Lumpur Malaysia, 11.11.2010 "Mobile is emerging as a mass media", Mr Ahonen adds. The Wall Street Journal, 30 Sept 2008

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com 4.2 B people have toothbrush Yes, we've run out of technologies to compare mobile phones. Its been said more people have a mobile phone subscription than have access to running water or a toilet. At the MMA Forum Asia conference it was said 4.2 Billion people have a tootbrush but 5.1 Billion people have a mobile phone subscription.. Source: MMA Forum Asia 12-14 Apr 2010

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com 120% penetration = dual phones It means two subscriptions for most employed people Many who have two subscriptions, will have two phones That means users with two hands, two phones, two networks, dual usage That means promiscuous behavior, no more absolute loyalty to just one network Also big market for dual SIM card phones

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Compulsive? Every 7 Minutes Young and Rubicam reported average African mobile phone user checked phone 82 times per day UPDATE - Nokia reported at MindTrek 2010 that the world average is already 150 times per day That means once every 6 and half minutes of every waking hour of every day across the planet.. Sources: Young & Rubicam Mobile Mania Report April 2010, Nokia presentation MindTrek Tampere Finland Oct 2010

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Similar to the finding from Australia.. Best Buy Mobile ran survey of 1,000 US consumers and found one in four will snoop inside the phones of spouces, partners or children without their permission 51% read messages while driving and 34% have sent text messages while driving 23% have sent text messages while drunk Source Wall Street Journal 24 June 2009 One in Four Snoop Your Phone

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Yes, we've heard that we sleep with mobile phones. Now latest research by Lightspeed Research reveals that 67% of UK citizens not only take their phones to bed with them (ie use alarm clock) but yes, two out of three actually keep the phone on and connected - to receive SMS or calls at night. And only 14% will switch the phone to silent. So 53% will sleep with the phone not just on, but so that it will wake you if a message or call arrives at night.. Source Mobile Europe 30 June 2009 Reaches You When You Sleep

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Source: Tomi Ahonen book Mobile as 7th of the Mass Media, 2008 Mobile Has 8 Unique Benefits 1. Mobile is first personal mass medium 2. Permanently Connected 3. Always Carried 4. Built-in Payment Channel 5. Available at Creative Impulse 6. Has Most Accurate Audience Info 7. Captures Social Context of Consumption 8. Enables Augmented Reality

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Tomi in 2002: Battle for the Pocket Camcorder Digital Camera Wrist watch Compass GPS Terminal Ultranotebook PC PDA Pocket Calculator Dictation Machine Portable Radio Walkman MP3 Player i-Pod Minidisk Player DVD Player Pocket TV Gameboy Communicators Camera phones Gaming phones Music phones Smartphones Theory by Tomi T Ahonen 2002-2010

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com 2010: 2nd Battle for Convergence Watch Camera Internet Computers Banking Gaming Music Broadcast Print Advertising Credit Mobile Mapping Telecoms Theory by Tomi T Ahonen 2002-2010

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Finnair started mobile check-in late in 2001. 2% of global travel used it in 2008 (IATA). 10% of Lufthansa passengers used it in 2009 50% on some Finnair flights 2010 Book It upgraded Finnair with iSMS: After passenger checked in economy, they check business class seats, and offer instant upgrade offer paid by credit card/mobile or frequent flier miles! Sources: Book It October 2010 and Paul Berney MMA May 2010 Source: www.finnair.com Finnair Mobile Check In Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com 2nd Battle for Convergence Watch Internet Computers Banking Gaming Music Broadcast Print Credit Mobile Mapping Telecoms 80% 50% 40% 35% 25% 60% The aggregate value of all these industries in 2009: 5 Trillion dollars Theory by Tomi T Ahonen 2002-2010 Advertising Camera 90%

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com For 150 years, the global camera and photograph industry grew about 50% to 100% per decade Suddenly from 2000 to 2010, the usage of photography exploded - user base grew 10 fold The biggest global camera industry brands in year 2000 were Canon, Minolta, Nikon and Konica in cameras, Kodak and Polaroid in film Today world's biggest camera brand is Nokia Minolta & Konica have quit the camera business. Kodak consumer film business shrunk to 2%, Polaroid bankrupt twice. Canon & Nikon focused on professional camera segment The Golden Age of Pictures

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com m-Banking 58% of Kenya Banking Pearls: Real Mobile Services collected by Tomi T Ahonen M-Pesa by Safaricom is now 3 years old. Rival Zain's Zap is also widely used in Kenya In Kenya (pop 38 M) only 7.6M people have a 'real' bank account. But 10M people have transferred money using a mobile phone. 58% is now mobile Central Bank of Kenya says daily transaction value is 1B Kenya Shillings ($10M) ie average transfer $29 Already 20% of Kenya GDP transits a mobile phone Sources: Reuters 2009, AllAfrica.com 8 Jan 2010, VoA 27 May 2010, Safari- com Sept 2010, Mi-Pay Oct 2010

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Invented in Norway as recently as year 2000, m-Parking is now cannibalizing traditional parking in all markets In 2007 Estonia became first country where no other parking payments were accepted, so Parking became first m-payment service to cannibalize 100% of a specific industry sector The reason cash was eliminated, was the Mafia-led crime related to parking meters. The crime was eliminated.. Source: Tomi Ahonen Pearls Vol 3: Mobile Money 2010 Cannibalizing Parking Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Sweden - Bus Drivers Robbed Sweden had a wave of robberies of bus drivers for their cash. So Sweden followed Estonia's m-parking example, and eliminated cash as acceptable payment for public transport The crime ended Most used way to pay? Mobile of course Sweden became first country to start official government discussions of the elimination of cash altogether, in parliament in 2010

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Our Ten Needs served by phone Source: TomiAhonen Consulting January 2007 1 - Communicate (1979 - Japan) 2 - Consume / Media (1998 - Finland) 3 - Charging / Payments (1999 - Philippines) 4 - Commercials / Ads (2000 - Finland) 5 - Create / Cameraphone (2001 - Japan) 6 - Community (2003 - South Korea) 7 - Cool / Fashion (2006 - Japan) 8 - (Remote) Control / Robots (2007 - S Korea) 9 - Context / Beyond Reality (2008 - UK) 10 - Cyber / Now Plants (2009 - Japan) 11 - Career / Employment (2010 - USA) E LEVEN

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com 1st mass medium Print 1500: books, newspapers, magazines 2nd medium Recordings 1890s: music, games, movies 3rd medium Cinema 1910s 4th medium Radio 1920s 5th medium TV 1950s 6th medium Internet 1995s 7th medium Mobile 2000s The 7 Mass Media Source: Tomi Ahonen book Mobile as 7th of the Mass Media, 2008

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Source: Tomi Ahonen book Mobile as 7th of the Mass Media, 2008 Mobile Has 8 Unique Benefits 1. Mobile is first personal mass medium 2. Permanently Connected 3. Always Carried 4. Built-in Payment Channel 5. Available at Creative Impulse 6. Has Most Accurate Audience Info 7. Captures Social Context of Consumption 8. Enables Augmented Reality

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com And the latest gadgetmania continues in Japan MediaSeek developed called Kamera Jiten (camera dictionary) allows cam- phone used as an instant translator OCR application (Optical Character Recognition) converts written pages of English into data. Then translator utility converts page into Japanese And displays on your phone screen Almost like using a magnifying glass, but one that translates Source: SMLXL White Paper 7th Mass Media July 007 Cameraphone OCR Translator Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Hong Kong Guinness & Rugby Pearls: Real Mobile Services collected by Tomi T Ahonen Guinness adver-app Guide to HK Sevens rugby trmnt Included free tournament guide, players, stats etc Was also Hong Kong tourist guide, maps, etc including of course pubs serving Guinness Translator English to Cantonese basic tourist phrases Generated 25% more Guinness sales, said Sean Rach of Ogilvy (May 2010)

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Mobile Love Detector ! Pearls: Real Mobile Services collected by Tomi T Ahonen Yes, we've had the mobile lie detector for some years now, but the latest innovation from South Korea.. The Love Detector ! KTF has launched a service that measures voice patterns and gives an on-screen measure of how much affection (and how honestly) the person is talking Also summary data can be provided after a discussion via SMS Source: Forum Oxford 15 Feb 2008

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Mobile Innovation for a Malaysian Context: Making Money with Mobile? Tomi T Ahonen, MBA Author and Consultant GoMobile Kuala Lumpur Malaysia, 11.11.2010 "Mobile is emerging as a mass media", Mr Ahonen adds. The Wall Street Journal, 30 Sept 2008

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Our Ten Needs served by phone Source: TomiAhonen Consulting January 2007 1 - Communicate (1979 - Japan) 2 - Consume / Media (1998 - Finland) 3 - Charging / Payments (1999 - Philippines) 4 - Commercials / Ads (2000 - Finland) 5 - Create / Cameraphone (2001 - Japan) 6 - Community (2003 - South Korea) 7 - Cool / Fashion (2006 - Japan) 8 - (Remote) Control / Robots (2007 - S Korea) 9 - Context / Beyond Reality (2008 - UK) 10 - Cyber / Now Plants (2009 - Japan) 11 - Career / Employment (2010 - USA) E LEVEN

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Estonia Tax Return - via SMS Estonia became second country to allow tax return to be made via SMS in 2010 (joining Norway) Source: MMA Global New York 8-9 June 2010 Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 2 - Consumption Emerged with ringing tones in Finland in 1998 and i-Mode in Japan in 1999 Now we consume pictures, MP3 music, web content, TV clips, cartoons, jokes horoscopes, information and on and on Consumption added high-resolution color screens, multimedia players, web access Required higher speeds (2.5G, 3G, 3.5G) For "playback" relatively few controls are needed

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Pretty Little Liars... m-Secrets ABC's TV show aimed at young women, called Pretty Little Liars has run a mobile engagement campaign Girls asked to send the word 'Secrets' to a phone number, via SMS. They would then receive secret messages from a character known as "A" and also a preview MMS video clip of the upcoming episode 12% of core teen audience joined. 4X more than expectated 100K viewers. 550K messages. 2.2M page views. ABC monetized campaign selling ads to Microsoft Source: Mogreet, November 2010 Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 3 - 2000 - Charging Next came digital money.. Smart Money / Philippines etc NTT DoCoMo (Osaifu Keitai - mobile wallet) with FeliCa - eg Tokyo commuters paying for subway train 2D Barcodes in Japan Credit cards into mobile like Visa in South Korea And SMS based payments like Smart Money in the Philippines

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com So you are on that stunning Copacabana or Ipanema beach in Rio de Janeiro. Its a hot sunny day of course, and you want an ice cream. But you don't have your wallet... Mobile to the rescue! Mastercard Brazil has partnered with Unilever to bring mobile payments to the ice cream kiosks on the beach - via SMS Service developed by Spring Wireless Source: eBook Tomi Ahonen Pearls Vol 3: Mobile Money Ice Cream and Ipanema Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 4 - 2000 - Commercials (ads) Then came advertising.. We get into commercials (advertisements, mobile marketing) Interactive advertising - opinions, feedback Engagement marketing - participation, co-creation, viral marketing!

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com We Love Amazon Advertising Pearls: Real Mobile Services collected by Tomi T Ahonen Amazon is first 'perfect' case of where we don't even think of the communication being advertising Its the Amazon recommendation engine It learns what we bought, and what we looked at, and makes recommendations based on what other people who bought those books, also bought We love it. We actually love it so much - we seek more of the recommendations

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 5 - 2001 - Creation Then emerged need for content creation, starting with J-Phone (Vodafone KK, Softbank) and its cameraphones and Sha-Mail in 2001 Since then we've added video recording, sound recording (podcasts) and (mobile) blogging abilities to the phone Now we need to control the the device to gain good creations

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com India - Lay's Potato Chips Pepsi's Lay's potato chips brand in India has run a digital media campaign across many media, but centered on SMS They invited fans to submit flavor ideas. Top 4 would be test-marketed. Winner would get money plus 1% royalty of every bag sold Received 1.3 million flavor suggestions 1M votes already (campaign still running) South Africa similar Lekkerflavor 187K entries In USA, Dunkin Donuts did similar campaign Sources: Telecom Yatra 31 May 2010, ESPN presentation at MMA New York 8-9 June 2010, Lekkerflavour.co.za 2010 Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 6 - 2003 - Community Now for our industry is Community MySpace, Flickr, Second Life, YouTube, Mixi, Cyworld, Bebo, World of Warcraft, Friendster... Not only create and consume but also Share Rate Recommend

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com My Art Space.. Kids to Museums Three UK museums set up 'My Art Space' to help make school age childrens visits to the museums more useful for the kids In addition to more info about museum pieces, kids were tasked to take pictures, create blogs, rate items and discuss, all via their mobile phones. For kids who didn't have phones, the museums lent cameraphones Involved 100 schools and 3,000 children participated in the mobile phone enhanced museum visits The kids loved it so much, they spent 4.5x longer on average in the museums (90 minutes vs 20 minutes without My Art Space) source: mLearnCon, San Diego USA, 15 June, 2010 Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 7 - 2005 - Cool (fashion) First with Benetton & NTT DoCoMo, now the phone is crossing over seriously to the fashion side, with ever more fashion awareness with the iPhone LG joins with Prada Motorola joins with Dolce & Gabbana And separately Nokia's top- end Vertu jewelry-phone line is on the catwalks around the world

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Girlswalker 45% Redemption Rate Pearls: Real Mobile Services collected by Tomi T Ahonen Alan Moore CEO of SMLXL and multiple author presented at Oxford University course on 7th Mass Media in October 2010. He said that the Japanese Girlwalker mobile fashion magazine and fashion shop is achieving 45% redemption rates to its fashion-oriented coupons and offers Source: Alan Moore lecture Oxford University 13 Oct, 2010

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 8 - 2006 - (Remote) Control Now the phone is starting to emerge as the remote control We already have isolated applications such as SMS controlled tea kettle (I kid you not) and mobile phone controlled air conditioning, saunabath heating, etc Also remote control of locks, security systems And the South Koreans expect a robot in every home within ten years

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Window Dressing by Daffy's New York Daffy's had a promotion at their window display, where live models (men and women) would dress - and undress - and re-dress into outfits, driven by SMS interactivity of passers-by. 1,500 SMS messages between 6PM and 9:30 PM. Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 9 - 2008 - Context The phone has become aware of our physical and even emotional states. It knows where we are, are we in work or pleasure mode, even if we have checked into FourSquare to be Mayor of the nearest Starbucks Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Tesco Mobile Shopping Assistant Tesco in the UK offers a mobile phone based shopping assistant It seems innocent enough at the start - you can use it to create your shopping list - and to help you, you can use the 2D barcode scanner while in the store to easily add items to the shopping list But here is the magical benefit - you tell it which Tesco store you will shop in, and the shopping list will be re-arranged in the order of the items in the shopping aisles! Source: Addictive presentation at Mobile Marketing Forum Sao Paulo Brazil 2 Sept, 2010 Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 10 - 2009 - Cyber Pearls: Real Mobile Services collected by Tomi T Ahonen Now AgriHouse in Japan offers the latest in communications beyond the human race - your houseplants! A device attached to the plant will send SMS to you when the plant needs to be watered Source: Cellular News 1 June 2009

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com AXE Wake Up Girl AXE deodorant brand offered personalized wake-up for mobile phone users in Japan Featured 1 of 14 avatars made based on real girls Wake-up girl also to laptop PC. Collect all 14 girls, featured videogame where object to discover hidden treasures. 200K unique users - Created by Bascule for Unilever Japan Increased sales by 300% Sources: Infinita Japan November 2009, MMA Asia June 2010 Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Need 11 - 2010 - Career txteagle is one of many croudsourcing systems that allow mobile phone users to participate in paid croud- sourced work Source: Alan Moore presentation at Oxford University 13 Oct 2010

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com AR Magazines Nokia N8 launch featured AR for print magazines Suddeutsche Zeitung magazine prepared a special issue with AR features. Using Junaio, a reader could see 3D images superimposed over magazine article, alternate images, and superimposed content such as 'thought bubbles' over people's faces Source: Nokia Sept 2010 Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Fanta has a tennis game on that is a bluetooth game between mobile phones Pretty clever. Except that it makes bouncing ball noises, at such a high pitch, that only young people can hear them. These are called "mosquito noises". Some kids use sound as the ringing tone Campaign resulted in 600,000 downloads Sources: MobHappy 2 Dec 2008, MMA June 2010 Game with "Mosquito Noises".. Pearls: Real Mobile Services collected by Tomi T Ahonen

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com 4.6B Subs, 3.9B phones, 3.4B Uniques Source: Tomi Ahonen Amanac 2010 - sample pages at: www.tomiahonen.com 84 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Mobile Industry Revenues 2009 & 2008 Source: TomiAhonen Almanac 2010 2009 2008 Growth Mobile Services $ 865 B $ 810 B 7% Voice $ 615 B $ 602 B 2% Data $ 251 B $ 208 B21% Messaging $ 153 B $ 137 B12% SMS $ 113 B $ 106 B 7% MMS $ 29 B $ 26 B12% VAS Data $ 98 B $ 71 B38% Mobile Advertising $ 6 B $ 3 B85% Handset Sales $ 160 B $ 155 B 3% Network Infrastructure $ 45 B $ 45 B 0% TOTAL $1,070 B $1,005 B 7% 84 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Regional Split of Mobile Media Income Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 84 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com 3 B SMS Users, 1.7 B Premium Data Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 84 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Tomi Ahonen Index of Mobile Leadership 2009 Source: Tomi Ahonen Amanac 2010 - sample pages at: www.tomiahonen.com 84 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Source: Tomi Ahonen Amanac 2010 - sample pages at: www.tomiahonen.com 84 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Shift of Mobile Phone Installed Base Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 84 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Regional Split of Mobile Media Income Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com 84 tables and graphs eBook - only 9.99 Euros order at www.tomiahonen.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Tomi Ahonen Almanac 2010 Table of Contents 182 pages, eBook format only, February 2010 - Cost 9.99 Euro Chapter 1 - Introduction Chapter 2 - Size of Mobile Industry Chapter 3 - Customers Chapter 4 - Handsets and Smartphones Chapter 5 - SMS Text Messaging Chapter 6 - Mobile Internet Chapter 7 - Seventh Mass Media Channel Chapter 8 - Music on Mobile Chapter 9 - Mobile TV and Video Chapter 10 - Mobile Gaming Chapter 11 - Mobile Social Networking Chapter 12 - Other Mobile Content Chapter 13 - Mobile Advertising and Marketing Chapter 14 - Voice Calls Chapter 15 - Business/Enterprise Services Chapter 16 - Other Mobile Data Chatper 17 - Network Infrastructure Chapter 18 - Mobile History and Milestones APPENDIX Index of Mobile Leadership 60 Major Countries in Mobile 20 Biggest Mobile Operator Groups Bibliography, Good Websites About the Author "Whenever I need a stat, Tomi seems to have it, I'd highly recommend this." - Russell Buckley, MD Admob, Chairman Mobile Marketing Association "Speaking of statistics, the Tomi Ahonen Almanac is an eBook for mobile nuts." - Ricky "The Guru" Cadden at Symbian Guru "Tomi Ahonen is the king of mobile statistics." - Paul Poutanen founder and President of Mob4hire "The Almanac is full of hard to find information." - WAP Review 84 tables and graphs in the eBook cost only 9.99 Euros order at www.tomiahonen.com 2009 Almanac has been translated into Spanish!

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com World's Largest Companies in Mobile The 10 largest global corporations when measured by only their mobile revenues (excluding income from other business) 1Vodafone Mobile UK$67 BMobile operator 2Nokia Mobile Finland$66 BHandset maker 3China MobileChina$65 BMobile operator 4Verizon WirelessUSA$62 BMobile operator 5Telefonica MovilSpain$55 BMobile operator 6T-Mobile Germany$50 BMobile operator 7AT&T WirelessUSA$49 BMobile operator 8Orange MobileFrance$47 BMobile operator 9TIMItaly$40 BMobile operator 10Samsung MobileSouth Korea$38 BHandset maker Pearls: Real Mobile Services collected by Tomi T Ahonen Source: TomiAhonen Consulting 2010 for Top 25 see www.communities-dominate.blogs.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com www.ForumOxford.com First time registration, you need enrollment key. Use the word: "forumoxford" Join the free expert community of over 2,000 with over 40 of mobile authors and 16 of the 20 best-read bloggers in mobile

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Tomi T Ahonen, Author & Consultant Competitiveness, Business Case, Marketing, and Profitability Provides workshops, training and consulting in how to make money with mobile adn converged services. The world's most prolific new mobile service evangelist, has introduced over 1,000 new service concepts at public conferences; he is quoted in 60 books by his peers Quoted in over 300 press stories in a dozen languages; keynotes at over 200 major conferences on 6 continents; his daily blog is syndicated on CNBC, NY Times, etc Lectures at Oxford University on 3G and Convergence Available as a motivational speaker in telecoms marketing, sales, product development and innovation. Read his books "Digital Korea", "Communities Dominate Brands", “m-Profits", "3G Marketing","Services for UMTS” website: www.tomiahonen.com e-mail: tomi@tomiahonen.com blog: www.7thMassMedia.com twitter: @tomiahonen Tomi's new book "Mobile as 7th of the Mass Media" Earlier Tomi Ahonen has set up & run Nokia’s 3G Business Consultancy. Previously he worked for 3 operators where he created the world’s first fixed- mobile service bundle and set a world record for taking market share from the incumbent "Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Tomi Ahonen eBooks Pearls Vol 2: Mobile Social Networking Foreword by Mark Curtis, CEO of Flirtomatic, 171 pages, eBook format only, April 2009 - Cost only 9.99 Euro Tomi's second volume of "Pearls", has 50 case studies of real world services around topics of mobile social networking and digital communities covering all biggest stories including Mixi, Mobage, Flirtomatic, Itsmy, Qik, Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-Report etc. Pearls Vol 1: Mobile Advertising Foreword by Russell Buckley, SVP Admob, Chairman Mobile Marketing Association 171 pages, eBook format only, January 2009 - Cost only 9.99 Euro Launching an eBook series of Tomi's "Pearls", this first volume has 50 case studies of real world services around topics of mobile advertising and marketing from 19 countries including location-based, coupons, viral, advergaming etc eBooks only via tomiahonen.com

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Tomi Ahonen eBooks Tomi Ahonen Almanac 2010 182 pages, eBook format only, February 2010 - Cost only 9.99 Euro Comprehensive industry review and almanac with 84 tables, charts and diagrams, covering all major aspects of the mobile telecoms industry from handsets to services, from customers to networks, from SMS text messaging to content from mobile internet to mobile advertising. eBooks only via tomiahonen.com "Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this." - Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association "Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac as an eBook for mobile nuts. In it, you can quickly find mobile penetration of say, Thailand, or that 51% of the Earth's population has at least one cellphone, and one in 8 mobile walks around with 2 phones in their pockets!" - Ricky "The Guru" Cadden at Symbian Guru "Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than any one I know" - Paul Poutanen founder and President of Mob4hire "If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's Almanac. The Almanac is full of hard to find information." - WAP Review 2009 Almanac has been translated into Spanish!

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Tomi Ahonen six hardcover books Mobile as 7th of the Mass Media, 2008 explains the media opportunities in mobile from music and gaming to TV and social networking and even internet and adertising. 322 pages. Digital Korea, 2007 with Jim O'Reilly is case study in digital convergence from the most advanced information society of South Korea. covers internet, TV, mobile, ecash, egoverment, robotics, telematics, virtual reality etc 282 pages. Communities Dominate Brands, 2005 with Alan Moore first business book on social networking 280 pages. 3G Marketing, 2004, with Timo Kasper & Sara Melkko is marketing handbook for mobile operators M-Profits 2002 Still only complete business book for mobile, 360 p Services for UMTS, 2002, with Joe Barrett was first services and applications book for 3G, 373 pages all six hardcover books are available at Amazon

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Selected TomiAhonen Workshops Changing Customer Needs in Mobile Most requested workshop currently, includes “steps” to addiction, “split” personalities, time to change.. Mobile as 7th Mass Media Tomi's latest workshop discussing media convergence and unique aspects of mobile. Also adopted for Oxford Univ. Social Networking / Mobile Digital Communities based on his book Communities Dominate Brands, may be run with SMLXL. Adopted for Oxford U. New Mobile Service Creation From ideas to money-making, for mobile and fixed, for operators, vendors, content partners etc, includes 6 M’s and Early 8 Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U 3G TV covering video and TV convergence with mobile. Adopted for Oxford U Mobile Marketing and Advertising featuring "Engagement Marketing" Segmentation and Customer Understanding may be run with Xtract Launch Marketing for 2.5G and 3G also adopted for Oxford University MVNO, Revenue Sharing & Partnerships can include building a model Forecasting and Business Modelling in Telecoms Popular workshop Competitiveness in Telecoms Workshop form or competition simulation : Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Tomi Thought Pieces & White Papers TomiAhonen Thoughts Mobile Messaging, February 2010 TomiAhonen Thoughts Mobile in Developing World, October 2009 TomiAhonen Thoughts Evolution of Mobile Phone, June 2009 TomiAhonen Thoughts Mobile Social Networking, April 2009 TomiAhonen Thoughts Mobile Internet, February 2009 TomiAhonen Thoughts Mobile Industry Size 2009, January 2009 TomiAhonen Thoughts Mobile 7th Mass Media, September 2008 TomiAhonen Thoughts Mobile Customers, August 2008 TomiAhonen Thoughts Mobile Advertising, April 2008 TomiAhonen Thoughts Mobile TV, December 2007 TomiAhonen Thougths on MVNOs, June 2006 SMLXL White Paper 7th Mass Media, June 2007* SMLXL White Paper Pop Idol, June 2006* * Co-authored Tomi Ahonen with Alan Moore CEO of SMLXL Write to tomi@tomiahonen.com for your free copy of any of the above

Twitter: @tomiahonen Copyright © Tomi T Ahonen 2010 www.tomiahonen.com Recommended Books Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008 Communities Dominate Brands Ahonen & Moore, 2005 Mobile Advertising, Sharma, Herzog & Melfi, 2008 Digital Korea, Ahonen & O'Reilly, 2007 Mobile Marketing Handbook, Kim Dushinski, 2009 Mobile Internet for Dummies, O'Farrell, Levine, Algroy, Pearce & Appelquist, 2008 Wireless Broadband, Fotheringham & Sharma, 2008 Mobile Web 2.0, Jaokar & Fish, 2006 Distraction, Mark Curtis, 2005 M-Profits, Tomi T Ahonen, 2002 Next Generation Wireless Apps, Paul Golding, 2004 3G Marketing, Ahonen, Kasper & Melkko, 2004 Mobile Strategy, Tom Weiss, 2006...And of course The Dilbert Future by Scott Adams..

Copyright © Tomi T Ahonen 2010 Grand Convergence The 5 Trillion Dollar Contest Keynote Presentation Tomi T Ahonen,

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Copyright © Tomi T Ahonen 2010 Grand Convergence The 5 Trillion Dollar Contest Keynote Presentation Tomi T Ahonen,

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