5. reserved

7. SHARED INSTANCES

12. Microsoft Confidential – NDA Required

17. Application Scenarios

19. 35% of Internet traffic is video today, by 2015 80% Growing at ~50% CAGR TV IP Delivery ~50 million internet connected TVs sold this year 150M+ video capable cell phones Over 66 million Xbox consoles sold to date WW Operators/broadcasters need to reach all endpoints Traffic Endpoints

20. Form Factors Screen size Input method Performance Scenarios Connected or disconnected Preview, purchase, rental, subscription Locker access Formats Containers Codecs Security ?

21. The digital revolutionThe cloud revolution vs.

22. Extensible multi-tenant Media Services platform on Windows Azure The best of Microsoft Media Platform Components on Windows Azure ISV/ASP Partners build their offerings as integrated Media Services components or build end-to-end media solutions on top Customers build their own solutions on top or use an application from Windows Azure Marketplace

23. Quick and Easy Media Services enable content companies and solution providers to more quickly and easily build end-to-end media workflows on Windows Azure, a scalable and global cloud platform. Open and Flexible Media Services provide pre-built, ready-to-use, first-and third-party technologies that enable custom solutions to create, manage, and distribute content for all the devices and platforms you care about. Powerful and Cost-Effective Media Services provide a scalable, reliable and cost-effective infrastructure allowing you to focus on your core business and the valuable features that differentiate your products.

24. Encoding Analytic s Windows Azure Media Services Live Streaming Format Conversi on Content Protecti on On- Demand Streaming Advertis ing Ingestion

25. Windows Azure Media Encoder 3 rd Party Media Encoder A 3 rd Party Media Encoder B 3 rd Party Media Encoder C Microsoft PlayReady Packager 3 rd Party Packager A 3 rd Party Packager B 3 rd Party Packager C IIS Smooth Streaming Origin 3 rd Party Server A 3 rd Party Server B 3 rd Party Server C Content Protection On-Demand Streaming Encoding

26. Broadcasters Network Operators Content Owners Enterprises Encoding Analytic s Windows Azure Media Services Live Streaming Format Conversi on Content Protecti on On- Demand Streaming Advertis ing Ingestion

27. Analyti cs Content Protecti on Encoding Analytic s Windows Azure Media Services Live Streaming Format Conversi on Content Protecti on On- Demand Streaming Advertis ing Ingestion Broadcasters Network Operators Content Owners Enterprises

28. Rental | Subscription | Purchase | Free * iOS and Android clients via the Smooth Streaming and PlayReady SDK and Porting Kits. Click here for more information.here Windows Azure Media Services Windows Azure CDN 3rd Party CDN Live Streaming On- Demand Streaming

29. “Build-On” Media Partners and Customers Azure CDN Partner CDNs Origin Caching “Build-In” Partner Media Processors

30. Build-On Build-In Offer unique components alongside Microsoft-provided capabilities Allow other Partners and Customers to utilize your components directly through Media Services interface -and/or- Expose your services via the Windows Azure Marketplace Microsoft handles operational complexity, service management and billing Deliver SaaS media offerings and differentiate and by adding value on top of Media Services Create end-to-end or task- specific applications Utilize all built-in Media Services components or mix and match with your external resources Customize and resell under your brand -and/or- Advertise and expose your solutions via the Windows Azure Marketplace

31. Objects These are traditional entities Assets, content keys, files Descriptors Describe operations to be taken in the system Jobs, tasks Workflow templates

32. Files Access Policies Content Keys Asset

33. Job Task Jobs Description of work that needs to be performed in the system Can be scheduled, monitored, cancelled Tasks Each job has one or more tasks defined Define the workflow – dependencies, inputs, outputs Single unit of work to be executed by a media processor Templates System and custom templates

35. Job Creation Media Processing Delivery Media Task Task description information Inputs/Outputs, Content Keys Media Processor-specific private data Bitrates, presets, file formats, DRM keys System Host Access to the On-Demand system resources Compute resources – scheduling subtasks Storage resources – creating temporary assets Media Processing

36. Azure Media Services On-Demand Partner Media Processor IMediaProcessor IMediaProcessorHost IMediaTask

40. Implement an IMediaProcessor Core interface that the Nimbus system will drive REST API private data validator Light weight component, runs in Nimbus Scheduler before task scheduling occurs Validate Media Processor specific data sent through the REST APIs Submit installer for certification Validation scenarios Register as a live Media Processor

41. Partner CategoryPartners (So Far) IngestAspera Encoding Digital Rapids, ATEME, Vanguard Software Solutions, iStreamPlanet, Dolby, etc. Content ProtectionBuyDRM, EZDRM, Civolution, etc. OriginWowza CDNAkamai “Build-On” ISV’sdeltatre, iStreamPlanet, Movideo, Origin Digital, etc. BroadcastersCTV, France Televisions, Terra, RTVE, KBS Clients / Devices Authentec, Irdeto, LG, MStar, OpenTV, Pace, Roku, Sigma Design, STMicro, Tatung, Vestel

42. 17 days of broadcast starting July 25th First major event broadcast live from the cloud Content Management by deltatre via Windows Azure Media Services and CDN delivery by Akamai Major platform support: Web and Mobile  Silverlight, iOS, Windows Phone 7, Android  28 channels in Dublin, 5 in Chicago, 2 for South America  Each channel has backup channel Over 2200 hours of broadcast video with DVR and Video-On-Demand support  500 VMs and 3000 cores  Highlight reel and real-time voice-over support

43. Do-It-Yourself3 rd Party Solutions

44. Player Applications (e.g., NBC, Comcast) Player Frameworks (e.g., MMPPF, HTML5 framework) Client SDK / Porting Kits (e.g., SSME, SSPK) Media Pipeline (e.g., Silverlight, GStreamer) Platform (e.g., Windows/ Linux)

45. Securely upload feature films using a secure fast file transfer service Store the content in the cloud encrypted on disk Encode the content to H.264 Encrypt the content with third-party DRM solution, e.g., BuyDRM Deliver the DRM protected streams from media services origin servers and through CDN, e.g., Akamai Deliver to PC, Xbox, iOS and Windows Phone customers

48. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.