1. Driving Label Content Productivity through GS1 Standards Ed McLeod Procter & Gamble GS1 Intelligent Packaging Co-Chair March, 2011

2. Discussion Topics Importance of Packaging Current Problems Finding a Solution Progress to date Results What’s Next??

3. Importance of Packaging Package Artwork is a key consumer communication at the First Moment of Truth!

4. Importance of Packaging Increased regulatory impact (e.g. drug facts) # of SKU’s across variants, sizes, regions > 20 languages on some packages ~80% of Industry errors are copy / text related The manufacturer is responsible for any errors

5. Today’s workflow…

6. And then…

7. If there is an error…How bad can it be? Are others having this issue??

8. Finding a solution

9. IPC Objectives Eliminate “cut and paste” Reduce human interaction and prep costs Improve Quality Drive Speed-to-market Develop an industry solution, covering all languages

10. CPG Industry Benchmark BeforeEfforts 60 – 75KAmount of Artwork processed 10 - 50# of fields per POA 2.5# of routes 3.7 – 15MMTotal Touches (mfg + studio) 5 - 21Total Effort-Years 40+% touch and time reduction Corresponding quality improvement So how did we do this??? After 60 – 75K 10 - 50 After 60 – 75K 10 - 50 1.5 After 60 – 75K 10 - 50 1.5 2 – 7.5MM 3 - 11

11. Progress to date IPC Efforts Inventoried and reduced >250 to ~ 60 fields Communication protocol Commercial software Engaged GS1, creating the eCom Intelligent Packaging WG Maintain standards Drive adoption

12. Progress to date Funneled learnings into the BRAD Round-trip Table Structures Managing Graphics Partners can extend, if needed Completed Public review January, 2011

13. High-Level Entity Model Hands-off content transfer

14. Additional Opportunities Share content for Coupons, POSM, eCommerce

15. Results Proven solution transforming the business 40+% Improvement in Productivity and Speed to Market Improved Quality through eliminating Copy and Paste

16. Next Steps Develop Specifications (May) Software Updates (July) Pilot the solution (July through October) Adjustments & Public Review (November) eBallot (December)

17. Questions?

18. Thank you!!