2. I am Belltower Chapter’s design/print/advertising professional - and each of you is a deputy

3. Recommend me with complete confidence I’m a qualified graphic designer with 38 years in the WA design and advertising marketplace, managing my own design studios and agencies. I have won 56 design, art direction and advertising awards in that time.

4. Design and Printing: Logos, Corporate Design Business Cards Corporate Folders DL leaflets Newsletters Brochures - all sizes Annual Reports Prospectuses

5. Our Services: All Graphic Design Services Website Design Brand Development TV, Radio, Newspaper Ads Media Planning & Buying Marketing Strategies, Research Design for Signage Animation, 3D Modeling

6. What are our customers looking for? 50% want biz cards, letterheads, folders, leaflets 30% want press, radio, tv, advertising, outdoor signs 20% want everything, from scratch Certainly we love the COMPLETE projects But our bread and butter is small print jobs

7. Our Printing Rates Our Printing Rates: We monitor the rates of competitors like Worldwide, Snap and Quickcolour Print to make sure our prices are always lower, or at least even, but never greater. Our design rate is $90 hourly (BNI) or $110 hourly (non BNI) plus GST

8. Genuinely caring service: We’re absolutely determined to provide an involved, personalised, hands on service. We believe our caring attitude is just as important as the quality of our work.

9. Our Creative Process: We want to clearly understand what our client needs. We want to understand his marketplace, competitors, his likes and dislikes. We need to see any research or information on his product or service. We have to get inside his head and really understand his customers wants/needs/desires.

10. Brand Positioning: (ladder of the mind) The importer Big on service Home grown The biggest Designer Brand / Leader High fashion The craftsman Big on convenience International Small and Attentive Bulk Discounter Socially aware

11. Low Information - High Information

12. Positive or Negative Purchase Why is it important to know the difference?

13. Positive Purchases: Homes, clothing, cars, holidays, Furniture, going out, home products. Negative Purchases: Insurance, replacing batteries/tyres, pest control, security, doctors, dentists.

14. Australian Lifestyle Segments:

15. Most powerful words in ads: New Now Save Love Free Better Safer Easier Faster Announcing Presenting Introducing Discovered Found For the very first time Exclusive Limited time only Send no money

16. Seven Human Needs: 1.Interest 2.Ease 3.Gain 4.Fear 5.Imitation 6.Security 7.Pride

17. "It is unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money - and that's all. When you pay too little, you sometimes lose everything because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it cannot be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that, you will have enough to pay for something better." John Ruskin (1819 - 1900) British Author, Artist, Essayist and Critic

18. RESULTS: Lyon Court at Banjup Lyon Court launched in November of last year. A very, very bad time to launch. In an extremely depressed land sales, new home marketplace, Lyon Court have sold 24 of these land and home packages to this point.