1. Web Site Development and Maintenance This workshop covers 4 basic areas of developing a web site. 1. Planning 2. Design 3. Launch 4. Maintenance This workshop covers 4 basic areas of developing a web site. 1. Planning 2. Design 3. Launch 4. Maintenance

2. Section #1: PLANNING

3. Define Your Purpose Will your site be a glorified brochure?Will your site be a glorified brochure? What is the aim?What is the aim? What will you emphasize?What will you emphasize?

4. Target Your Audience 1.Potential New Members: Your site offers them a way to find out about the church in an anonymous way before taking the plunge 2.Existing Members Are important but less important than potential new members because they already know or can acquire knowledge of church information through other sources

5. Decide on Content & Features Contact Information Contact Information Calendar Calendar Staff Contact Info Staff Contact Info PCUSA Web Feeds PCUSA Web Feeds Link to Web Master Link to Web Master Worship Schedule Worship Schedule Maps and Directions Maps and Directions Devotional Materials Devotional Materials Photo Gallery Photo Gallery Virtual Tour Virtual Tour Community Info Community Info FAQ’s FAQ’s Nursery Info Nursery Info Community Links Community Links Ministry Information Ministry Information Online Directory Online Directory Registration Forms Registration Forms Sermon Videos, Audio or Transcripts Sermon Videos, Audio or Transcripts Blogs Blogs Private Chats/Message Board Private Chats/Message Board

6. Decide On A Designer In-house? Who in your organization will design the site?Who in your organization will design the site? What is the level of expertise?What is the level of expertise? How much time will be spent to create and maintain the site if the designer is staff?How much time will be spent to create and maintain the site if the designer is staff? Who is responsible for acquiring all updated information and images?Who is responsible for acquiring all updated information and images? Who will maintain the site in the event of illness or vacation?Who will maintain the site in the event of illness or vacation? What about volunteers from within the congregation?What about volunteers from within the congregation?

7. What services will your organization require?What services will your organization require? Site design only? Site design and maintenance? Site design, hosting and maintenance? ****Template design? What are the costs?What are the costs? What other services do they include in their package?What other services do they include in their package? Who in your organization will be responsible for providing all updated information and images?Who in your organization will be responsible for providing all updated information and images? What about visibility on the web?What about visibility on the web? Professional Web Design Company:

8. Choose & Register Your Domain Name What is a Domain Name?What is a Domain Name? How do I register a Domain Name?How do I register a Domain Name? When do I renew?When do I renew?

9. Network Solutions Home Page

10. Select A Hosting Service Take your list of features and compare it to the specifications of hosting services in your price range.Take your list of features and compare it to the specifications of hosting services in your price range. How much space do they provide?How much space do they provide? How many email accounts?How many email accounts? Will they provide CGI scripting for forms?Will they provide CGI scripting for forms? How much tech support will your hosting service provide?How much tech support will your hosting service provide? Will your hosting service provide Domain Name registration and renewal?Will your hosting service provide Domain Name registration and renewal?

12. Front Page WPP

13. Develop Web Content Guidelines Website permissions (see booklet)Website permissions (see booklet) Church photographyChurch photography Member phone numbers and addresses in online newsletters and bulletinsMember phone numbers and addresses in online newsletters and bulletins Staff home phone numbersStaff home phone numbers Prayers for congregation members who are illPrayers for congregation members who are ill ©

14. Section #2: DESIGNING YOUR SITE

15. Select Your Software Web design softwareWeb design software DreamweaverDreamweaver FrontpageFrontpage Web TemplatesWeb Templates Image formatting softwareImage formatting software Adobe PhotoshopAdobe Photoshop Corel DrawCorel Draw Graphics libraries and clip-artGraphics libraries and clip-art FTP SoftwareFTP Software Cute FTPCute FTP FTP included in your softwareFTP included in your software

16. Plan Your Design Get organized: thumbnails & site mapsGet organized: thumbnails & site maps What look and mood will the site convey?What look and mood will the site convey? How will the navigation of the site work?How will the navigation of the site work? Placement of componentsPlacement of components

17. A Word About Design General designGeneral design Links and NavigationLinks and Navigation Avoid Under Construction pagesAvoid Under Construction pages Avoid banners and flashing textAvoid banners and flashing text Rules for graphicsRules for graphics Rules for textRules for text No Hit CountersNo Hit Counters

18. Designing with HTML Hyper Text Markup LanguageHyper Text Markup Language HTML is a language used to make web pages. This language is what your browser translates into web pages.

19. Code view in Dreamweaver

20. WYSIWYG Design What You See Is What You Get "wiz-ee-wig" A WYSIWYG program is one that allows a designer to see what the end result will look like while the web page is being created.

21. WYSIWYG – Design View in Dreamweaver

22. Split View

23. Testing Your Site Browsers Broken links Broken links Missing images Missing images

24. Section #3: LAUNCHING YOUR SITE

25. FTP File Transfer Protocol. A common method of moving files between two Internet sites. FTP is a special way to log in to another Internet site for the purposes of retrieving and/or sending files. File Transfer Protocol. A common method of moving files between two Internet sites. FTP is a special way to log in to another Internet site for the purposes of retrieving and/or sending files.

26. WS-FTP Pro

27. Local View Remote View

28. Dreamweaver FTP

29. Section #4: MAINTENANCE

30. Updating Your Site Analyze the communication flow in your congregation When will the site be updated? Two or more designers? Analyze the communication flow in your congregation When will the site be updated? Two or more designers?

31. Meta Tags Alt Tags Title your pages correctly Submit your site Getting ranked at the top Other ways of getting found Meta Tags Alt Tags Title your pages correctly Submit your site Getting ranked at the top Other ways of getting found Search Engines

33. Statistics Logs

35. csilbaugh@churchofthepalms.org Thank you and have a great day!