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Design Methodology and Technology. Lesson 1: Overview of Web Design Concepts.

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1 Design Methodology and Technology

2 Lesson 1: Overview of Web Design Concepts

3 Objectives Identify Web site characteristics and strategies to enable them, including interactivity, navigation, database integration Identify multimedia Web design principles, and choose appropriate multimedia technologies for a site based on usability criteria Identify purpose and usefulness of multimedia Balance customer needs and usability with site design principles and aesthetics Write X/HTML code to create a static Web page with text and images

4 The Nature of the Web Current Web development direction Tools and technology –Graphical user interface (GUI) –What You See Is What You Get (WYSIWYG)

5 Web Design Concepts Push technology Multimedia Interactivity

6 Newer Technologies Dynamic HTML (DHTML) Alternative browsers Cascading Style Sheets (CSS) Extensible Markup Language (XML) JavaScript

7 Summary Identify Web site characteristics and strategies to enable them, including interactivity, navigation, database integration Identify multimedia Web design principles, and choose appropriate multimedia technologies for a site based on usability criteria Identify purpose and usefulness of multimedia Balance customer needs and usability with site design principles and aesthetics Write X/HTML code to create a static Web page with text and images

8 Lesson 2: Web Development Teams

9 Objectives Define the collaborative nature of a Web development project Identify job responsibilities and tasks of a Web designer or Web development team member Develop and update your Web design portfolio with demonstration pages and sites Identify Web site characteristics (e.g., interactivity, navigation, database integration) and the project resources they require

10 Web Teams and Tasks Nature of Web teams Composition of Web teams –Project management –Information architecture –Graphic design –Information technology –Marketing –Writing and editing

11 Skills Contributing to Web Design Teams

12 Web Project Collaboration Intranets Wiki sites Online conferencing Instant messaging (IM)

13 Your Web Design Portfolio Web portfolio contents Updating your portfolio

14 Summary Define the collaborative nature of a Web development project Identify job responsibilities and tasks of a Web designer or Web development team member Develop and update your Web design portfolio with demonstration pages and sites Identify Web site characteristics (e.g., interactivity, navigation, database integration) and the project resources they require

15 Lesson 3: Web Project Management Fundamentals

16 Objectives Document customer expectations and feedback Determine site project implementation factors Create a Web project plan Conduct a project evaluation Communicate plans and progress regularly to ensure that completed project meets stakeholder/customer expectations Create a project tracking report Identify and manage changes in project scope Document changes in development plan

17 Web Project Management Phases Initiating phase –Scope –Needs analysis –Goals, assumptions and restraints –Statement of Work (SOW) Planning phase –Project schedule

18 Web Project Management Phases (cont’d) Executing and controlling phases –Conceptualization –Structure –Design and analysis –Production and testing –Evolution Closing phase

19 Project Documentation and Communication Scope creep Adjusting the project plan Paper trail Project tracking report –Issues log

20 Summary Document customer expectations and feedback Determine site project implementation factors Create a Web project plan Conduct a project evaluation Communicate plans and progress regularly to ensure that completed project meets stakeholder/customer expectations Create a project tracking report Identify and manage changes in project scope Document changes in development plan

21 Lesson 4: Web Site Development Process

22 Objectives Determine the audience for the site Set design goals appropriate for the business/organization represented by the site and the site’s intended audience Develop a Web site vision statement Develop a site strategy and identify strategy implementation tactics Develop site design and architecture specifications Create Web page and site templates that fulfill design specifications Create a site metaphor Use the mindmapping process to structure a Web site

23 Understanding the Business Process Sites that deliver products intrinsically dependent on the Internet Sites that deliver existing products and services to a global market via the Internet

24 Defining a Web Site Vision Vision statement –Value –Measurable goal

25 From Vision to Strategy Defining the Web site strategy Defining the Web site tactics

26 Web Site Specifications Functionality Architecture Content Design

27 The Metaphor A Web site can be presented as a particular object or experience –Metaphor guidelines –Metaphor examples

28 The Mindmapping Process Allows you to structure ideas on paper in the order your brain follows, rather than the linear process normally used when documenting ideas

29 Mindmapping a Web Site

30 Summary Determine the audience for the site Set design goals appropriate for the business/organization represented by the site and the site’s intended audience Develop a Web site vision statement Develop a site strategy and identify strategy implementation tactics Develop site design and architecture specifications Create Web page and site templates that fulfill design specifications Create a site metaphor Use the mindmapping process to structure a Web site

31 Lesson 5: Web Page Layout and Elements

32 Objectives Determine ways that design helps and hinders audience participation Identify audience and end-user capabilities Identify Web site characteristics and strategies to enable them Define and use common Web page design and layout elements Eliminate unnecessary elements Apply strategies and tools for visual consistency to Web pages and site Use design strategies to control a user’s focus on a page

33 Objectives (cont’d) Manipulate space and content to create a visually balanced page/site Design for screen resolution issues Apply branding to a Web site Use color and contrast Convey a site’s message, culture and tone Use hexadecimal values to specify colors in X/HTML Evaluate image colors Design for typographical issues in printable content

34 Web Users and Site Design Design restrictions Site characteristics –Navigation –Interactivity –Database integration

35 Effective Web Page Layout Web page layout elements Common layout formats Visual consistency White space Visual balance Speed and scrolling Screen resolution

36 Color and Web Design Cultural perceptions Additive color display Color formats –RGB –Hexadecimal

37 Color and Web Design (cont’d) Color on computer monitors

38 Color and Web Design (cont’d) Browser-safe colors –Dithering Color combinations Color transitions

39 Fonts and Web Design Limitations Typography –Serif fonts –Sans-serif fonts

40 Fonts and Web Design (cont’d) –Font size –TrueType –Anti-aliasing –Horizontal line length –Typographical issues in printable content

41 Summary Determine ways that design helps and hinders audience participation Identify audience and end-user capabilities Identify Web site characteristics and strategies to enable them Define and use common Web page design and layout elements Eliminate unnecessary elements Apply strategies and tools for visual consistency to Web pages and site Use design strategies to control a user’s focus on a page

42 Summary (cont’d) Manipulate space and content to create a visually balanced page/site Design for screen resolution issues Apply branding to a Web site Use color and contrast Convey a site’s message, culture and tone Use hexadecimal values to specify colors in X/HTML Evaluate image colors Design for typographical issues in printable content

43 Lesson 6: Web Site Usability and Accessibility

44 Objectives Determine the audience for the site Conduct audience usability tests Perform site testing (functionality, usability, browser compatibility) Identify and apply user-accessibility standards and laws Identify common user-accessibility challenges and solutions

45 Audience Usability and Accessibility Know your audience –Demographics –Technology capabilities –Disabilities

46 Defining Usability Elements of usability Software technology

47 Web Usability Testing Before the test Who should test usability? Usability tasks Results Applying the results

48 Web Page Accessibility WAI conformance Section 508 of the Rehabilitation Act

49 Summary Determine the audience for the site Conduct audience usability tests Perform site testing (functionality, usability, browser compatibility) Identify and apply user-accessibility standards and laws Identify common user-accessibility challenges and solutions

50 Lesson 7: Browsers

51 Objectives Identify site strategies and technologies to avoid, including pop-up windows, single- browser sites, spam Identify the functionality of pop-up/ pop-under windows Perform site testing Identify accessibility issues and solutions related to Web images and animation

52 Browsers and Navigation Components of browser functionality –Internet access layer –Navigation layer –Presentation layer

53 Browsers and Design Considerations Designs / technologies to avoid –Single-browser technologies –Reliance on browser navigation –Pop-up and pop-under windows –Spam Blacklist

54 Major, Minor and Alternative Browsers Microsoft Internet Explorer Netscape Mozilla Firefox Opera Apple Safari

55 Summary Identify site strategies and technologies to avoid, including pop-up windows, single- browser sites, spam Identify the functionality of pop-up/ pop-under windows Perform site testing Identify accessibility issues and solutions related to Web images and animation

56 Lesson 8: Navigation Concepts

57 Objectives Identify Web site hierarchy/architecture concepts Identify common navigation conventions Develop and apply a navigation action plan

58 Primary and Secondary Navigation Primary –Navigation elements are accessible from most locations within site Secondary –Navigation elements allow user to navigate within specific location

59 Navigation Hierarchy Positional awareness Navigation depth, icons and controls Beyond the browser

60 Site Structure, URLs and File Names Site structure –Describes how Web site is stored on Web server URLs –Can be used to determine location and depth File names –Helpful as directory names

61 Familiar Navigation Conventions Labels Corporate logos Branding images

62 Navigation Action Plan Determine users’ goals and needs Learn from navigation that works Go deeper than the home page Provide quick links Design for various user preferences

63 Summary Identify Web site hierarchy/architecture concepts Identify common navigation conventions Develop and apply a navigation action plan

64 Lesson 9: Web Graphics

65 Objectives Distinguish between vector and raster graphic types Identify and choose appropriate image file formats, including browser-compatibility issues and lowest common denominator in audience usability Identify Scalable Vector Graphics (SVG) characteristics Identify accessibility issues and solutions related to Web images and animation

66 Digital Imaging Concepts Pixels Color depth Image resolution Palettes –Dithering

67 Raster vs.Vector Graphics Raster graphics –Also known as bitmap graphics –Use small dots to create images and colors –Best for photographs and realistic graphics Vector graphics –Store information about image in mathematical instructions that are interpreted and displayed –Best for line art, shapes and illustrations

68 Graphics Applications Vector-based drawing programs Paint programs

69 Image File Formats

70 Creating and Optimizing Images Web images and accessibility Image optimization Image slicing and splicing

71 Summary Distinguish between vector and raster graphic types Identify and choose appropriate image file formats, including browser-compatibility issues and lowest common denominator in audience usability Identify Scalable Vector Graphics (SVG) characteristics Identify accessibility issues and solutions related to Web images and animation

72 Lesson 10: Multimedia and the Web

73 Objectives Identify multimedia Web design principles, and choose appropriate multimedia technologies for a site based on usability criteria Identify accessibility issues and solutions related to Web images and animation Identify purpose and usefulness of multimedia Use Web content (text, graphics, code) properly, including original content, misleading/inaccurate information, copyrighted content, licensing, avoiding infringement Identify audience and end-user capabilities

74 Current Multimedia Capabilities Limitations –Bandwidth –Browser support technology Time factor

75 Multimedia Types Animation Audio Video

76 Animation and the Web Animated GIFs Rollovers Flash files Animation to avoid –Scrolling text

77 Audio and the Web Downloaded audio Audio file types –AIFF –AU –MID –MOV –MP3 –SWF –WAV Streaming audio

78 Video and the Web Downloaded or streamed Internet TV

79 Goals of a Multimedia Site Audience Message Interface Elements

80 Multimedia Site Design Basics Scene and setting

81 User Interaction “Spiral” concept –Interest –Activity –Resolution

82 Selecting Multimedia Elements Function and purpose Multimedia authoring Copyright infringement Java vs. plug-in Visualize and understand the user Performance

83 Summary Identify multimedia Web design principles, and choose appropriate multimedia technologies for a site based on usability criteria Identify accessibility issues and solutions related to Web images and animation Identify purpose and usefulness of multimedia Use Web content (text, graphics, code) properly, including original content, misleading/inaccurate information, copyrighted content, licensing, avoiding infringement Identify audience and end-user capabilities

84 Lesson 11: Ethical and Legal Issues in Web Development

85 Objectives Define ethics, and distinguish between legal and ethical issues Use strategies to avoid violating end-user privacy and trust Develop privacy disclaimers appropriate to site purpose and audience Use Web content (text, graphics, code) properly, including original content, misleading/inaccurate information, copyrighted content, licensing, avoiding infringement Identify international legal issues, including fair use, trademarks, contracts

86 Ethical Issues and the Web Spam Privacy and trust

87 Legal Issues and the Web Spam and the law Intellectual property –Copyright –Trademarks –Trade secrets Licensing content for your site –Public domain International legal issues

88 Summary Define ethics, and distinguish between legal and ethical issues Use strategies to avoid violating end-user privacy and trust Develop privacy disclaimers appropriate to site purpose and audience Use Web content (text, graphics, code) properly, including original content, misleading/inaccurate information, copyrighted content, licensing, avoiding infringement Identify international legal issues, including fair use, trademarks, contracts

89 Lesson 12: HTML and the Evolution of Markup

90 Objectives Explain the origins of HTML and XHTML, define the X/HTML standards, and distinguish among X/HTML versions Use X/HTML to apply design principles and layout elements Identify non-standard X/HTML code and the ways that proprietary code affects Web development

91 Function of Markup Languages Tags Presentational / procedural markup –Describes appearance Logical / structural markup –Describes context

92 SGML Standard Generalized Markup Language (SGML) A metalanguage –Language used for creating other languages

93 What Is HTML? Hypertext Markup Language (HTML) HTML as a markup language HTML tags HTML interpreters

94 The HTML Standard Who controls HTML? –World Wide Web Consortium (W3C)

95 HTML 4.0 and 4.01 HTML 4.0 Transitional HTML 4.0 Strict HTML 4.0 Frameset HTML 4.01 Extensions to HTML

96 Separating Format from Structure in HTML CSS2 Deprecated tags

97 XHTML Extensible HTML (HTML) Reformulation of HTML 4.01

98 Summary Explain the origins of HTML and XHTML, define the X/HTML standards, and distinguish among X/HTML versions Use X/HTML to apply design principles and layout elements Identify non-standard X/HTML code and the ways that proprietary code affects Web development

99 Lesson 13: XML and XHTML

100 Objectives Define Extensible Markup Language (XML), and distinguish XML from HTML and XHTML Define and create a “well-formed” XML document Explain the origins of HTML and XHTML, define the X/HTML standards, and distinguish among X/HTML versions

101 What Is XML? XML: A subset of SGML XML: Addressing HTML limitations

102 XML Goals Ten goals of the XML Recommendation

103 What Is an XML Document? HTML: The lazy developer’s dream XML: The lazy developer’s nightmare

104 Rules for Well-Formed XML Tags must be explicit Empty tags must be closed Attribute values need quotation marks Root element is required Tags must be properly nested Tags are letter case-sensitive

105 HTML Transition to XML Uses of XML beyond the Web What can I do with XML today? Will XML replace HTML?

106 What Is XHTML? XHTML combines HTML and XML XHTML flavors and declarations –XHTML Transitional –XHTML Strict –XHTML Frameset Creating XHTML-compliant Web pages

107 Summary Define Extensible Markup Language (XML), and distinguish XML from HTML and XHTML Define and create a “well-formed” XML document Explain the origins of HTML and XHTML, define the X/HTML standards, and distinguish among X/HTML versions

108 Lesson 14: Web Page Structure – Tables and Framesets

109 Objectives Develop X/HTML tables to appropriately format data Develop X/HTML framesets (includes simple, nested, combined, inline), and target frames correctly Identify common user-accessibility challenges and solutions

110 Creating Structure with X/HTML Tables Page layout and tables Tabular format for content

111 Diagramming a Basic X/HTML Table

112 Borderless Web Page Structure Web page margins Table tag Table row tag Table data tag

113 X/HTML Frames and Framesets Using frames –Static and dynamic information can be combined on a page

114 The X/HTML Tag Relative sizing –Percentage Absolute sizing –Pixels

115 The X/HTML Tag Placement of tags Creating a navigation frame

116 Targeting Hyperlinks in X/HTML Frame relationships Adding a frameset to a frameset

117 The X/HTML Tag Alternative text appears to users whose browsers cannot support frames

118 Summary Develop X/HTML tables to appropriately format data Develop X/HTML framesets (includes simple, nested, combined, inline), and target frames correctly Identify common user-accessibility challenges and solutions

119 Lesson 15: Cascading Style Sheets

120 Objectives Identify ways to apply Web page formatting with Cascading Style Sheets (CSS1 and CSS2) using various methods Create an external style sheet and link it to an X/HTML document Apply strategies and tools for visual consistency to Web pages and site

121 Style Sheets Typographical control elements Defines style instructions for one or more X/HTML documents

122 Cascading Style Sheets Multiple style definitions in a single document Inheritance of style definitions

123 Defining and Using Styles Linking to style sheets from an X/HTML file Importing style information Embedding style information Using an inline style

124 Changeable Style Attributes Color Background Font Font-family Font-size Font-style Font-weight Text-decoration Line-height Text-indent Margin-left Margin-top Text-align

125 Other Style Issues Style inheritance CSS selector types –Tag selectors –Class selectors

126 Style Guides Establishes a set of conventions for publishing –Editorial style –Usage –Typography –Styles Tool for ensuring a site’s visual consistency

127 Page Layout with CSS The CSS box model

128 Page Layout with CSS (cont’d) Block and inline boxes Positioning schemes

129 Summary Identify ways to apply Web page formatting with Cascading Style Sheets (CSS1 and CSS2) using various methods Create an external style sheet and link it to an X/HTML document Apply strategies and tools for visual consistency to Web pages and site

130 Lesson 16: Site Content and Metadata

131 Objectives Develop or obtain written content that conveys the site’s message, including clear and concise writing, professional editing, style guides, consistency, jargon, voice and tone Consider nature and purpose of site content Add metadata tags and content to X/HTML documents to influence search engine placement

132 Written Web Site Content Developing content for the Web Professional writing and editing Nature and purpose of site content –Audience and site message Content to retain and content to exclude Presenting content in various formats

133 Metadata Data about data The tag

134 The Tag and Document Identification The name attribute The http-equiv attribute The content attribute Using tags

135 The Tag and Search Engines Keywords Description Robots Search engines vs. information portals Which search engine or directory? Ranking and relevance –Keyword development and placement

136 The Tag and Delayed File Change Refreshes a page automatically Dublin Core metadata initiative

137 Summary Develop or obtain written content that conveys the site’s message, including clear and concise writing, professional editing, style guides, consistency, jargon, voice and tone Consider nature and purpose of site content Add metadata tags and content to X/HTML documents to influence search engine placement

138 Lesson 17: Site Development with Microsoft FrontPage 2003 – Introduction

139 Objectives Compare site development using X/HTML text editors to using GUI site management applications Use GUI site development applications to enforce compliance with accessibility standards View and validate source code using GUI site development applications Configure site development applications to develop W3C-compliant code, including XHTML 1.0 Transitional

140 Microsoft FrontPage Site management Page layout and design Data connection FrontPage advantages and disadvantages

141 FrontPage Views Folders Remote Web Site Reports Navigation Hyperlinks Tasks

142 FrontPage Views (cont’d) Page View –Design –Split –Code –Preview

143 FrontPage Main Menu, and Standard and Formatting Toolbars

144 Opening Web Sites and Files in FrontPage Increased universality as an X/HTML editor Can be opened locally or remotely over a network

145 Developing W3C-Compliant Code with FrontPage Validating source code

146 Summary Compare site development using X/HTML text editors to using GUI site management applications Use GUI site development applications to enforce compliance with accessibility standards View and validate source code using GUI site development applications Configure site development applications to develop W3C-compliant code, including XHTML 1.0 Transitional

147 Lesson 18: Site Development with FrontPage 2003 – Basic Features

148 Objectives Add text, tables and hyperlinks to Web pages using GUI site development applications Add images to Web pages and create image maps using GUI site development applications Create page and site templates using GUI site development applications Create Web page and site templates that fulfill design specifications Apply page and site templates to new pages using GUI site development applications

149 Page Layout in FrontPage Page View X/HTML tables X/HTML framesets CSS positioning

150 Tables in FrontPage Page layout with tables –Drawing a table –Inserting a table

151 Inserting Images in FrontPage Insert images located : –On Internet –On your computer –Already used in site Modifying table properties –Size –Layout –Borders and background

152 Page Properties in FrontPage Properties that can be modified: –Page titles –Font colors –Page background colors and images Table cell properties –Alignment –Spanning –Height and width

153 Creating Hyperlinks in FrontPage Requires: –Content from which to link –Destination for link to point

154 Image Maps in FrontPage Specify a portion of an image to act as hyperlink Choose a hotspot shape –Rectangle –Circle –Polygon

155 FrontPage Templates Specify default settings or attributes Reduce development time Adhere consistently to site design specifications

156 FrontPage Shared Borders Apply persistent border content to multiple pages in a site Save time –During site development –Whenever changes are made

157 Summary Add text, tables and hyperlinks to Web pages using GUI site development applications Add images to Web pages and create image maps using GUI site development applications Create page and site templates using GUI site development applications Create Web page and site templates that fulfill design specifications Apply page and site templates to new pages using GUI site development applications

158 Lesson 19: Site Development with FrontPage 2003 – Advanced Features

159 Objectives Apply CSS to page and site templates using GUI site development applications Create Web forms using GUI site development applications Add search capability to a Web site

160 FrontPage Styles Three ways to apply styles in FrontPage –Linked –Embedded –Inline

161 FrontPage Themes Predesigned site styles

162 FrontPage DHTML Effects Toolbar Dynamic HTML (DHTML) – combination of HTML and scripting technologies that provides Web page interactivity

163 FrontPage Components Make programming easy to implement

164 Summary Apply CSS to page and site templates using GUI site development applications Create Web forms using GUI site development applications Add search capability to a Web site

165 Lesson 20: Site Development with Macromedia Dreamweaver 8 — Introduction

166 Objectives Configure site development applications to develop W3C-compliant code, including XHTML 1.0 Transitional Apply CSS to page and site templates using GUI site development applications Add text, tables and hyperlinks to Web pages using GUI site development applications

167 Macromedia Dreamweaver GUI Web page development application Creates advanced Web page layout designs Allows you to import X/HTML content without reformatting code Coder workspace and Designer workspace

168 Dreamweaver Layout Options Layers –Absolute positioning X/HTML tables Converting tables to layers

169 Summary Configure site development applications to develop W3C-compliant code, including XHTML 1.0 Transitional Apply CSS to page and site templates using GUI site development applications Add text, tables and hyperlinks to Web pages using GUI site development applications

170 Lesson 21: Site Development with Dreamweaver 8 — Basic Features

171 Objectives Add images to Web pages and create image maps using GUI site development applications Create Web page and site templates that fulfill design specifications Create page and site templates using GUI site development applications Apply page and site templates to new pages using GUI site development applications Add text, tables and hyperlinks to Web pages using GUI site development applications

172 Page Layout in Dreamweaver The ability to manually position elements simplifies page layout

173 Creating Image Maps in Dreamweaver Three shapes for image map hotspots –Rectangle –Circle –Polygon

174 Creating Templates in Dreamweaver Locked template areas Editable and non-editable regions

175 Importing Content in Dreamweaver Word document X/HTML RTF

176 Summary Add images to Web pages and create image maps using GUI site development applications Create Web page and site templates that fulfill design specifications Create page and site templates using GUI site development applications Apply page and site templates to new pages using GUI site development applications Add text, tables and hyperlinks to Web pages using GUI site development applications

177 Lesson 22: Site Development with Dreamweaver 8 – Advanced Features

178 Objectives Create rollover images on a Web page using scripting technology Create Web forms using GUI site development applications View and validate source code using GUI site development applications

179 Rollover Images in Dreamweaver Dialog box designed for rollover creation

180 Dreamweaver Web Forms Create forms without knowing X/HTML –You must implement server-side script to process the form data online

181 Dreamweaver Behaviors Applying behaviors to layers in Dreamweaver Dragging layers in Dreamweaver

182 Editing X/HTML in Dreamweaver GUI HTML Code View

183 Jump Menus in Dreamweaver Drop-down menu that automatically links to a specified URL when the user makes a selection

184 Dreamweaver Exchange Provides Dreamweaver developers with a place to download and submit Dreamweaver extensions

185 Summary Create rollover images on a Web page using scripting technology Create Web forms using GUI site development applications View and validate source code using GUI site development applications

186 Lesson 23: Web Pages with Macromedia HomeSite 5.5

187 Objectives Compare site development using X/HTML text editors to using GUI site management applications Configure site development applications to develop W3C-compliant code, including XHTML 1.0 Transitional Write X/HTML code to create a static Web page with text and images Insert image files in Web pages using X/HTML

188 HomeSite 5.5 Advanced code-only Web site editor Additional features –Link verification –Spelling checker –Search and replace

189 HomeSite Templates Default template inserts basic document tags into new documents

190 Tag-Editing Features in HomeSite Tags menu Tag Chooser Tag Completion

191 Summary Compare site development using X/HTML text editors to using GUI site management applications Configure site development applications to develop W3C-compliant code, including XHTML 1.0 Transitional Write X/HTML code to create a static Web page with text and images Insert image files in Web pages using X/HTML

192 Lesson 24: Image Editing with Macromedia Fireworks 8

193 Objectives Use image-editing software to create functional images that complement your page/site Perform common image manipulation functions Create image layers using image-editing software Create transparent and animated images

194 Macromedia Fireworks Fireworks interface Creating an image document Adding text to images Cropping images

195 Macromedia Fireworks (cont’d) Image layers in Fireworks Image frames in Fireworks –Creates animation Transparent images in Fireworks Image slices in Fireworks –Speeds perceived download time for larger images

196 Summary Use image-editing software to create functional images that complement your page/site Perform common image manipulation functions Create image layers using image-editing software Create transparent and animated images

197 Lesson 25: Multimedia with Macromedia Flash 8

198 Objectives Identify Shockwave-Flash (SWF) technology features and authoring software Add SWF animation files and SVG files to X/HTML pages Identify multimedia Web design principles, and choose appropriate multimedia technologies for a site based on usability criteria

199 Macromedia Flash Influential media type Media-rich content and fast download times

200 Flash Technology Features Vector graphics Streaming capability Timeline Layers

201 Flash Technology Features (cont’d) Flash and browsers Flash and X/HTML

202 Developing with Flash Flash application is both development tool and testing tool Total Flash?

203 Flash Shapes Lines Ovals/circles Squares/rectangles

204 Flash Drawing Toolbar

205 Color and Fills in Flash Fills –Solid colors –Gradients –Patterns

206 Summary Identify Shockwave-Flash (SWF) technology features and authoring software Add SWF animation files and SVG files to X/HTML pages Identify multimedia Web design principles, and choose appropriate multimedia technologies for a site based on usability criteria

207 Lesson 26: Multimedia with Flash 8 – Timeline, Layers, Symbols and Buttons

208 Objectives Identify Shockwave-Flash (SWF) technology features and authoring software Use SWF-authoring software to create animations, add buttons, perform “tweening,” create movie clips, apply masks Add SWF animation files and SVG files to X/HTML pages Define and contrast client-side and server- side technologies used to create dynamic content for Web pages

209 Flash Timeline Flash frame types –(Normal) frame –Keyframe –Blank keyframe

210 Flash Layers Used to run multiple timelines independently

211 Flash Symbols and Buttons Symbols are graphics, buttons or movie clips that are stored in a Flash movie’s library Buttons are triggered by mouse events

212 Customizing the Flash Library Library allows you to customize and organize your stored items into folders

213 Summary Identify Shockwave-Flash (SWF) technology features and authoring software Use SWF-authoring software to create animations, add buttons, perform “tweening,” create movie clips, apply masks Add SWF animation files and SVG files to X/HTML pages Define and contrast client-side and server-side technologies used to create dynamic content for Web pages

214 Lesson 27: Multimedia with Flash 8 – Tweens

215 Objectives Identify Shockwave-Flash (SWF) technology features and authoring software Use SWF-authoring software to create animations, add buttons, perform “tweening,” create movie clips, apply masks

216 Flash Tweens Motion tweens –Straight path –Shaped path Shape tweens –Morphing

217 Flash Tweens (cont’d) Tweening rules –Motion tweens require symbols –Shape tweens cannot use symbols –Tweening and layers Tweening text

218 Summary Identify Shockwave-Flash (SWF) technology features and authoring software Use SWF-authoring software to create animations, add buttons, perform “tweening,” create movie clips, apply masks

219 Lesson 28: Multimedia with Flash 8 – Movie Clips

220 Objectives Use SWF-authoring software to create animations, add buttons, perform “tweening,” create movie clips, apply masks Add SWF animation files and SVG files to X/HTML pages Apply plug-in/viewer technology to Web pages to support various file types Use JavaScript to detect browsers, redirect pages, preload pages and confirm user choices

221 Flash Movie Clips Animation that is embedded into a Flash movie yet runs independently of the movie

222 Adding Sound to Flash Files Flash supports –AIFF files (Macintosh) –WAV files (PC) –MP3 files (all systems) Event sounds Streamed sounds

223 Adding Flash Movies to X/HTML Files Flash can create the required HTML code, which can be inserted into the X/HTML page

224 Testing for the Flash Plug-In Use JavaScript to test the user’s browser for the Flash plug-in

225 Summary Use SWF-authoring software to create animations, add buttons, perform “tweening,” create movie clips, apply masks Add SWF animation files and SVG files to X/HTML pages Apply plug-in/viewer technology to Web pages to support various file types Use JavaScript to detect browsers, redirect pages, preload pages and confirm user choices

226 Lesson 29: Multimedia with Flash 8 – ActionScript, Masks and Practical Uses

227 Objectives Use SWF-authoring software to create animations, add buttons, perform “tweening,” create movie clips, apply masks Add SWF animation files and SVG files to X/HTML pages Identify strategies and benefits of using SWF and SVG technologies in training industry/instructional design to facilitate learning Identify accessibility issues and solutions related to images and animation

228 Flash ActionScript Language used to write actions in Flash Flash ActionScript and basic programming concepts

229 Mask Layers in Flash Mask – special type of layer that covers an area of the stage, allowing a part you specify to show through Effect similar to a searchlight

230 Using SWF and SVG Files on the Web Embedding SWF and SVG files in X/HTML pages Instructional design with SWF and SVG –Benefits of using SWF and SVG for e-learning

231 Summary Use SWF-authoring software to create animations, add buttons, perform “tweening,” create movie clips, apply masks Add SWF animation files and SVG files to X/HTML pages Identify strategies and benefits of using SWF and SVG technologies in training industry/instructional design to facilitate learning Identify accessibility issues and solutions related to images and animation

232 Lesson 30: JavaScript and DHTML Fundamentals

233 Objectives Define and contrast client-side and server-side technologies used to create dynamic content for Web pages Use JavaScript dot notation to access X/HTML objects Identify common JavaScript objects, properties and methods Use JavaScript to detect browsers, redirect pages, preload pages and confirm user choices Define Dynamic HTML (DHTML) and the technologies it requires, and identify browser-specific DHTML code for use with Microsoft Internet Explorer, Netscape and Mozilla

234 JavaScript and Common Programming Concepts Scripting languages –Subsets of larger languages Objects –Encapsulate predetermined attributes or behaviors Properties –Represent various attributes of the object Methods –Actions an object can be made to perform

235 What Is JavaScript? Scripting language Object-based, not object-oriented Event-driven Strengths of JavaScript –Quick development –Easy to learn –Platform independence

236 JavaScript vs. Other Languages JavaScript vs. Java JavaScript vs. VBScript JavaScript vs. JScript –ECMA Script

237 Embedding JavaScript into X/HTML The tag Document or section Dot notation

238 Using JavaScript to Communicate with the User The alert() method The prompt() method –Concatenation The open() method

239 Using JavaScript for Browser Detection The navigator object Sniffers and redirections Image preloading

240 Dynamic HTML (DHTML) DHTML and the Document Object Model (DOM) DHTML limitations CSS and DHTML Scripting languages and DHTML DHTML implementation Cross-browser DHTML

241 Summary Define and contrast client-side and server-side technologies used to create dynamic content for Web pages Use JavaScript dot notation to access X/HTML objects Identify common JavaScript objects, properties and methods Use JavaScript to detect browsers, redirect pages, preload pages and confirm user choices Define Dynamic HTML (DHTML) and the technologies it requires, and identify browser-specific DHTML code for use with Microsoft Internet Explorer, Netscape and Mozilla

242 Lesson 31: Plug-Ins and Java Applets

243 Objectives Apply plug-in/viewer technology to Web pages to support various file types Create rich media streaming ads and compare them to conventional online ads Create an X/HTML link to a downloadable file Define Java applet functionality, and create an animated applet for display on a Web site

244 Plug-In Technology What are plug-ins? How do plug-ins work? How do plug-ins affect a Web developer?

245 Plug-In Installation Online installation Offline installation Pre-installation

246 Shockwave and Flash Players Plug-ins that display and play multimedia content SWF files (Shockwave-Flash)

247 Adobe Reader Portable Document Format (PDF) files –Can be transferred across platforms and retain formatting

248 RealNetworks RealPlayer Streaming audio Streaming video

249 Rich Media Content Creating rich media ads Rich media ads vs. conventional ads

250 Creating a Downloadable File Why files download Linking to files Providing links to plug-ins Identifying downloads to users

251 Introduction to Java Strengths of Java –Programming language –Platform-neutral –Mini-applications called applets

252 Java Applets Small in file size Secure Fast Cross-platform compatible Multi-threaded Client-side programs

253 Summary Apply plug-in/viewer technology to Web pages to support various file types Create rich media streaming ads and compare them to conventional online ads Create an X/HTML link to a downloadable file Define Java applet functionality, and create an animated applet for display on a Web site

254 Lesson 32: HTTP Servers and Web Applications

255 Objectives Create and configure Domain Name System (DNS) entries Define and contrast client-side and server-side technologies used to create dynamic content for Web pages Use Common Gateway Interface (CGI) to process Web forms Use cookies to enhance Web site functionality Define Secure XML Use XML to create a basic Web application

256 What Is an HTTP Server? Microsoft Internet Information Services (IIS) –Personal Web Server Apache server

257 Accessing Servers and Services Domain Name System (DNS) –Translates word-based domain names into numerical IP addresses Creating DNS entries Ports

258 Basic HTTP Server Administration Administration through browser interface Administration using applications that run on the server

259 Server-Side Technologies JavaServer Pages (JSP) Active Server Pages (ASP) Common Gateway Interface (CGI)

260 Web Servers and Cookies Small text files sent from Web site to user’s browsers State maintenance with cookies Cookie facts and myths

261 Enabling, Disabling and Deleting Cookies Choose which cookies to accept Delete cookies from your system manually New technology

262 Setting Cookie Files Using JavaScript to set cookies

263 XML and Web Applications Secure XML Really Simple Syndication (RSS) feeds

264 Summary Create and configure Domain Name System (DNS) entries Define and contrast client-side and server-side technologies used to create dynamic content for Web pages Use Common Gateway Interface (CGI) to process Web forms Use cookies to enhance Web site functionality Define Secure XML Use XML to create a basic Web application

265 Lesson 33: Databases

266 Objectives Define elements of a database and their functionality Identify general database query types Define the three Database Management System (DBMS) types Connect a Web page to a database Identify information types that can be contained in a database

267 Database Anatomy Schema Table –Field (column) –Record (row) –File

268 Database Anatomy (cont’d)

269 Database Queries Menu query Query by example Query language –Structured Query Language (SQL)

270 Database Management System (DBMS) Flat-file DBMS Relational DBMS (RDBMS) Multidimensional DBMS

271 DBMS Technologies ODBC JDBC COLD BLOB VSAM ISAM OLAP RPG ADO

272 Database Tools, Products and Programs Oracle DB2 Microsoft SQL Server FileMaker Pro Lotus Domino Microsoft Visual FoxPro Microsoft Visual InterDev CGI/Perl ASP.NET ColdFusion Dreamweaver Primasoft DB-HTML Converter Pro Sybase Powerbuilder Sybase SQL Anywhere Studio

273 Summary Define elements of a database and their functionality Identify general database query types Define the three Database Management System (DBMS) types Connect a Web page to a database Identify information types that can be contained in a database

274 Lesson 34: Web Site Publishing and Maintenance

275 Objectives Perform site testing Use a staging/mockup server to test a site Compare in-house Web site hosting to hosting with an Internet Service Provider (ISP) or Application Service Provider (ASP) Publish a Web site using an FTP client Maintain the Web site Document changes to the site Secure a server Identify site security issues, including attacks and ways to thwart them

276 Web Site Testing Staging server –Staging server vs. production or “live” server –Developing and testing on staging server –Staging server elements Final testing

277 Web Site Hosting Hosting in-house Hosting by Internet Service Provider (ISP) or Application Service Provider (ASP) Advantages and disadvantages of hosting –Cost –Speed –Reliability

278 Web Publishing with an FTP Client WS FTP Professional client –Generic FTP client –Not associated with a site-authoring tool

279 Web Publishing with FrontPage Easy publishing of sites created with FrontPage Uses FTP or HTTP –HTTP to publish to Web server that has FrontPage Server Extensions installed Designed to simplify task of publishing Web site

280 Web Publishing with Dreamweaver Easy publishing of sites created with Dreamweaver Uses FTP to publish Web site files

281 Maintaining Web Sites User feedback –Direct –Indirect Revising site features Link checking Documenting Web site changes

282 Web Server and Web Site Security Security principles –Use strong passwords –Disable unnecessary services –Apply patches –Restrict access

283 Web Server and Web Site Security (cont’d) Common Web site security issues –Social engineering –Denial-of-service (DOS) attacks –Brute-force attacks

284 Summary Perform site testing Use a staging/mockup server to test a site Compare in-house Web site hosting to hosting with an Internet Service Provider (ISP) or Application Service Provider (ASP) Publish a Web site using an FTP client Maintain the Web site Document changes to the site Secure a server Identify site security issues, including attacks and ways to thwart them

285 Design Methodology and Technology Thanks for attending For information about the CIW Site Designer exam and certification, visit www.CIWcertified.com


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