1. CHAPTER 13 BUILDING CAREERS AND WRITING RÉSUMÉS

2. Regardless of a candidate’s work experience, the prime source of job leads in general appears to be
personal contacts.
online job posting services.
college job fairs.
All of the above are equally promising.
Major job boards such as Monster.com and CareerBuilder.com have made it
impossible to find good jobs in a specific area.
virtually impossible not to find a job you like.
far easier to stand out from the crowd of other applicants.
much more difficult to stand out from other applicants.

3. DIFFICULTY: moderate; PAGE: 339; OBJECTIVE: 1; TYPE: concept; AACSB:
Regardless of a candidate’s work experience, the prime source of job leads in general appears to be
personal contacts.
online job posting services.
college job fairs.
All of the above are equally promising.
ANSWER: a. Employers tend to prefer candidates located through personal contacts.
DIFFICULTY: moderate; PAGE: 338; OBJECTIVE: 1; TYPE: concept; AACSB: Communication
Major job boards such as Monster.com and CareerBuilder.com have made it
impossible to find good jobs in a specific area.
virtually impossible not to find a job you like.
far easier to stand out from the crowd of other applicants.
much more difficult to stand out from other applicants.
ANSWER: d. While sites such as these have made it easier to apply for jobs and post your résumé, they have also made it difficult to stand out.
DIFFICULTY: moderate; PAGE: 339; OBJECTIVE: 1; TYPE: concept; AACSB:

4. True/False
Most employers prefer to fill jobs from within their own organizations rather than through outside advertising.
Almost all job openings are advertised.
Applicant tracking systems help employers organize résumés, but cannot help filter out those that are unacceptable.

5. True/False
Most employers prefer to fill jobs from within their own organizations rather than through outside advertising.
ANSWER: True. This is the approach most employers take.
DIFFICULTY: moderate; PAGE: 338; OBJECTIVE: 1; TYPE: concept; AACSB: Communication
Almost all job openings are advertised.
ANSWER: False. As many as 80% of all jobs are never advertised.
DIFFICULTY: moderate; AACSB: Communication; PAGE: 338; OBJECTIVE: 1; TYPE: concept
Applicant tracking systems help employers organize résumés, but cannot help filter out those that are unacceptable.
ANSWER: False. This is an important feature of applicant tracking systems.
DIFFICULTY: moderate; PAGE: 340; OBJECTIVE: 1; TYPE: concept; AACSB: Communication, Technology

6. ______ is the process of making informal connections with a broad sphere of mutually beneficial business contacts.
A(n) ______ is a persuasive message designed to get you an interview.
The most common way to organize a résumé is ______.

7. ______ is the process of making informal connections with a broad sphere of mutually beneficial business contacts.
ANSWER: Networking
DIFFICULTY: moderate; PAGE: 341; OBJECTIVE: 2; TYPE: concept; AACSB: Communication
A(n) ______ is a persuasive message designed to get you an interview.
ANSWER: Résumé
DIFFICULTY: easy; PAGE: 342; OBJECTIVE: 3; TYPE: concept; AACSB: Communication
The most common way to organize a résumé is ______.
ANSWER: Chronologically
DIFFICULTY: moderate; PAGE: 345; OBJECTIVE: 3; TYPE: concept; AACSB: Communication

8. Explain the importance of networking as part of your career search, and describe how to go about finding helpful networks.
ANSWER: Networking is the process of making informal connections with a broad sphere of mutually beneficial business contacts. Research suggests that it is currently the most common way that employees find jobs. Helpful networks are available in-person and online. You can find them by reading news sites, blogs, and other online sources, by participating in student business organizations, and by visiting trade shows that cater to the industry you’re interested in. Volunteering in social, civic, and religious organizations can also help you create a network for yourself.
DIFFICULTY: difficult; PAGE: 341; OBJECTIVE: 2; TYPE: concept; AACSB: Communication

9. CHAPTER 14 APPLYING AND INTERVIEWING FOR EMPLOYMENT

10. Multiple Choice
1. To impress prospective employers with your application letter, you should
a. use a gimmicky layout.
b. show that you understand the company and the position.
c. use a personal, “chummy” tone.
d. do all of the above.
2. Your cover letter should
be specific.
not repeat anything that you have discussed in your résumé.
be short, upbeat, and professional.
do all of the above.

11. Multiple Choice
1. To impress prospective employers with your application letter, you should
use a gimmicky layout.
b. show that you understand the company and the position.
c. use a personal, “chummy” tone.
d. do all of the above.
ANSWER: b. The other strategies listed are not effective.
DIFFICULTY: moderate; PAGE: 366; OBJECTIVE: 1; TYPE: concept; AACSB: Communication
2. Your cover letter should
be specific.
not repeat anything that you have discussed in your résumé.
be short, upbeat, and professional.
do all of the above.
ANSWER: d. All of these characterize an effective application letter.

12. True/False
36. Unsolicited application letters are those sent in response to want ads for job openings.
37. It is acceptable to send a solicited application letter via , but unsolicited letters should be sent only through regular mail.
38. An application letter follows the AIDA model for persuasive messages.

13. True/False
36. Unsolicited application letters are those sent in response to want ads for job openings.
ANSWER: False. This is the description of solicited application letters.
DIFFICULTY: easy; PAGE: 366; OBJECTIVE: 1; TYPE: concept; AACSB: Communication
37. It is acceptable to send a solicited application letter via , but unsolicited letters should be sent only through regular mail.
ANSWER: False. Both types of application letters may be sent via .
DIFFICULTY: easy; PAGE: 366; OBJECTIVE: 1; TYPE: concept; AACSB: Communication, Technology
38. An application letter follows the AIDA model for persuasive messages.
ANSWER: True. Since it is a persuasive message, this format is effective. DIFFICULTY: moderate; PAGE: 366; OBJECTIVE: 1; TYPE: concept; AACSB: Communication

14. Fill-in-the-Blank
71. ______ interviews, such as those on college campuses, are a means of eliminating unqualified applicants.
72. In ______ interviews, the interviewer controls the situation by asking a series of prepared questions in a set order.

15. Fill-in-the-Blank
71. ______ interviews, such as those on college campuses, are a means of eliminating unqualified applicants.
ANSWER: Screening
DIFFICULTY: moderate; PAGE: 370; OBJECTIVE: 2; TYPE: concept; AACSB: Communication
72. In ______ interviews, the interviewer controls the situation by asking a series of prepared questions in a set order.
ANSWER: Structured
DIFFICULTY: moderate; PAGE: 371; OBJECTIVE: 2; TYPE: concept; AACSB: Communication

16. 89. Explain the dual purposes of employment interviews.
ANSWER: The organization is trying to find the best person available for the job by determining whether you and the organization are a good match. The applicant’s main objective is to find the job best suited to his or her goals and capabilities.
DIFFICULTY: moderate; PAGE: 370; OBJECTIVES: 2, 4; TYPE: concept; AACSB: Communication