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August 26, 2015 SAVE EVERYTHING. ™ Iomega ® REV ™ Drive Robert Lutz Product General Manager.

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Presentation on theme: "August 26, 2015 SAVE EVERYTHING. ™ Iomega ® REV ™ Drive Robert Lutz Product General Manager."— Presentation transcript:

1 August 26, 2015 SAVE EVERYTHING. ™ Iomega ® REV ™ Drive Robert Lutz Product General Manager

2 SAVE EVERYTHING. ™ 9/21/042 35GB Removable Hard Drive u 35 GB Disks u Size of a deck of playing cards u Rugged and durable u Drive contains heads and electronics u Supports ATAPI, SATA, SCSI, USB, and FireWire l FireWire is host powered u Fits 5.25” or 3.5” floppy bays

3 SAVE EVERYTHING. ™ 9/21/043 What is Iomega REV Technology? u Iomega REV products utilize standard notebook HDD technology components u Architected by Iomega for removability u Iomega REV disks contain only the hard disk platter and motor for ruggedness, lower cost, and smaller size Head Stack Assembly Eject Mechanism Drive Electronics Ruggedized Disk Assembly HDD Platter Spindle Motor

4 SAVE EVERYTHING. ™ 9/21/044 Iomega REV Technology u Capacity – 35 GB native u Data throughput – 25 MB/sec max sustained u Embedded password access protection u Bootable u Disk type – 2.5” diameter rigid glass substrate (one) u Head type – Giant Magneto Resistive (GMR) (two) u Areal density – 61.16 Gbpsi u Linear density – 695 Kbpi u Track density – 88 Ktpi u Cartridge size (HxWxL) – 10mm x 77mm x 75mm u Motor spin rate – 4200 rpm u Hard error rate – 10 15

5 SAVE EVERYTHING. ™ 9/21/045 REV Contamination Control u Contamination Control Strategy l Start clean – Use only HDD approved materials and component cleaning processes l Stay clean – Sealing of cartridge when not inserted into drive – Minimize contamination ingestion during insertion – Mating seals form clean chamber upon insertion – Recirculating filters clean air during operation l Handle remaining contamination – Powerful 2-level error correction code (ECC) – Active head cleaning feature

6 SAVE EVERYTHING. ™ 9/21/046 REV Contamination Control

7 SAVE EVERYTHING. ™ 9/21/047 REV Disks Resilient to Shock & Vibration u Disk slip l Cartridge is designed to permit some plastic deformation, which reduces the magnitude of the mechanical shock to the disk and hub u Media damage l Surface areas are sufficiently far from the disk surface l Heads engage away from the edge of the disk u Motor or bearing damage l Standard 2.5” HDD components design for portable applications u Damage to the cartridge shells or motor base-plate l materials that are resistant to brittleness or impact damage u Pick up of contamination on the outside of the cartridge l Debris on the exterior of the shells should remain outside this chamber l Debris will be purged by two recirculation filters inside the cartridge

8 SAVE EVERYTHING. ™ 9/21/048 Designed for Performance and Removability u REV utilizes UDF file system for improved format capacity and removability l FAT32 is limited to 32GB format capacity and 4GB per file l NTFS does not support removable media l UDF has neither of these limitations u REV disks have native support for access protection CriteriaREV UDFNTFSFAT32 Removable Media Support? YesNoYes Maximum Format Size 8TB (with current 2KB sector size) 2TB32GB Maximum File Size 2^64 bytes (16.7E6 TB) 2TB4GB

9 SAVE EVERYTHING. ™ 9/21/049 Throughput by File Size REV UDF Performance bests other 2.5” drives with large files

10 SAVE EVERYTHING. ™ 9/21/0410 Iomega ® REV™ Drives are Simple to Use  REV drive appears as regular drive letter  Supports standard application software  Supports drag & drop operations

11 SAVE EVERYTHING. ™ 9/21/0411 Quick Access to Advanced Features u Right-click functions include standard utilities such as: l Password Protection l Format

12 SAVE EVERYTHING. ™ 9/21/0412 Who are Iomega REV drives for? Tape ReplacementSMB & SOHO users who need fast & reliable backup  Perfect replacement for current entry-level (Travan) and low-end (DDS, DLT-VS80, AIT-1) tape systems  Superior features address all the “pain points” of current tape solutions  Iomega REV drives offer much better performance and lower total solution costs than traditional tape solutions Optical Replacement Users with a medium to large optical media library/collection u Includes SMB, SOHO and individual PC enthusiasts with distributed desktop PCs u Each 35GB disk replaces over 50 CD-R discs u Information and data is easier to store, manage and retrieve Desktop BackupDesktop users who need a high-capacity and versatile backup solution  Includes SMB, SOHO and individual PC enthusiasts with distributed desktop PCs  Drives provides fast and easy backup for a single PC, plus disaster recovery for minimal downtime  Also provides high-capacity, portable storage for sharing and archiving large files Portable StorageVertical markets that need high-capacity data transfers, data isolation and record/retention archiving  Users in businesses that regularly store and share large amounts of data  Includes graphic arts, engineering design, architecture, publishing, medical imaging, video production, accounting and finance, software development

13 SAVE EVERYTHING. ™ 9/21/0413 Current Backup Solutions Business owners & IS managers 1-9 Employees Business owners & IS managers 10-99 Employees Base of 337 business owners & IT managers who currently backup servers. Current usePlanned use

14 SAVE EVERYTHING. ™ 9/21/0414 Iomega REV is THE Solution to Today’s Tape Backup Pain Points Backup takes too long Restore is inconvenient Tape drives are expensive Cleaning tape heads is troublesome Data not reliable Random file access HDD Transfer Rates Proven HDD reliability Low cost drive Difficult to install & use Sealed heads Easy to Use Drag & drop Re-Write Maintenance Durable Source: AMP Naming/Positioning Internal Research, 3/03

15 SAVE EVERYTHING. ™ 9/21/0415 REV Drive Registered User Survey u Primary use of REV l Backup l Archive l Transfer large files u Reason for purchase l Capacity l Speed l Ease of use l Removable/portable l Size u Disk purchase plans l With initial purchase – 4 l Annual requirement – 6 Survey taken 8/04

16 August 26, 2015 SAVE EVERYTHING. ™ Iomega ® REV ™ Drive Robert Lutz Product General Manager, Emerging Technology lutz@iomega.com


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