1. Interoperability through JDF in commercial print and packaging workflows Jan De Roeck Marketing Director Packaging Software June 11th, 2003 - Amsterdam Jan De Roeck Marketing Director Packaging Software June 11th, 2003 - Amsterdam

2. Market Segmentation and Trends

3. 3 Printing – the key production process for our customers

4. 4 PREPRODUCTION The preparation of all tools required for volume reproduction Pre-production DESIGN PRODUCTION

5. 5 Commercial Printing

6. 6 proofing Commercial Printing: focus on graphics prepress plate- making graphic design DESIGN printing PRODUCTION PRE- PRODUCTION

7. 77 Commercial Printing – Market analysis Largest graphic arts market segment A diverse collection of sub-segments with specific requirements Book printers Magazine printers General commercial printers Strongly competitive, influenced by global economic recession Crowded market with large/general and small/niche players Strong time-to-market pressure “Ink-on-paper” is a commodity, quality is given Main Market Driver is Workflow Automation Software

8. 88 8 Commercial Printing – Trends Workflow automation software Creative design, page layout on desktop platforms Software functionality requirements move down market Focus moves from pure automation to consistent process management Top end systems expand towards supply chain management and business system integration JDF is the enabling factor for Commercial Print Supply Chain Optimization

9. 9 Commercial Printing – Key development directions Workflow software A true PDF-native workflow, PDF as the data container for the graphical representation Metadata added JDF-enabled core software suite Dedicated configurations for low/mid/high-end Collaboration – remote viewing/proofing/approval, plant management

10. The role of JDF

11. 11 What is JDF? JDF is a comprehensive XML-based file format, a proposed industry standard for end-to-end job ticket specifications Designed to streamline information exchange between different applications and systems. JDF is intended to enable the entire industry, including media, design, graphic arts, on demand and e-commerce companies to implement and work with individual workflow solutions. JDF will allow integration of heterogeneous products from diverse vendors to seamless workflow solutions. Esko-Graphics is Full member of CIP4 Initiatives in definition of the specification LayoutObject proposal for version 1.2

12. 12 proofing Integration of workflow steps through JDF prepress plate- making graphic design DESIGN printing PRODUCTION PRE- PRODUCTION PROJECT MANAGEMENT DIGITAL ASSET MANAGEMENT JDF PLANT MANAGEMENT JDF CUSTOMER JDF

13. 13 JDF benefits Process automation Automate as many tasks as possible Procurement - design - printing and shipping cycle becoming shorter and shorter Supply Chain Optimization Processes are defined ahead of time and implemented without human intervention World wide accepted standard Share data between workflow components of different vendors The challenge is to convert the specification into reality!

14. 14 Interoperability activities Turn specification into reality Strong need for examples and “User Stories” EUPRIMA Platform for communication between MIS and Prepress vendors 16-MAY-2003 02-JUN-2003 Further meetings planned Test events were fixed and published: San José, CA, May 5-9, 2003 Darmstadt (Germany), 1 st week September February 2004, Location TBD. Düsseldorf, Germany, Drupa, May 2004

15. 15 Esko-Graphics and the Interoperability activities San Jose (CA) May 5-9, 2003 Esko-Graphics participates as JDF consumer Preps 4.2 writes a JDF file that refers to multi page PDF or single pages PDFs Preps writes a JDF with sheet layout information BackStage consumes (reads) this JDF file Further processing of imposed sheet in BackStage or FlexRip

16. 16

17. 17 12345678 910111213141516 1718192021222324

18. 18

19. 19 New Preps Job

20. 20 Add blank pages

21. 21 Add signatures

22. 22 Export to JDF

23. 23 Export Dialog

24. 24 AutoImpose… Register JDF imposition…

25. 25 FrontBack Full Signature

26. 26 Packaging

27. 27 proofing Packaging: focus on graphics AND structure prepress plate- making graphic design DESIGN printing diecutting/ stripping PRODUCTION CAD/CAM die- & tool- making structural design PRE- PRODUCTION samplemaking

28. 28 Packaging – Market analysis A true manufacturing industry Widespread consolidation and globalization of businesses High degree of application expertise and niche specialization Creative and project responsibility moves upstream in supply chain, with more decision power with packaging buyers (product companies) Market drivers: management of collaborative workflows; process automation ensuring product consistency; supply chain management

29. 29 Packaging – Trends Design and preproduction software Packaging design becomes distributed activity Digital workflows linking product company, tradeshop and converter Digital asset management, project management tools become important Workflow automation focused on accurate content and process control Large, consolidated groups have complex requirements Web-based collaborative design with remote approval Integration within supply chain management systems

30. 30 PRODUCTION PRE- PRODUCTION PRODUCT DESIGN Printing Diecutting/ Finishing Graphic Design Structural Design PRODUCT DEVELOP- MENT Product Design Sales & Marketing FILLING, PALLETIZATION SHIPPING PREPARATION DISTRIBUTION Plate- making Layout, Die- & Tool- making CAD/CAM Prepress Proofing Sample Making The Packaging Supply Chain From pre-production focus to total process view PROJECT MANAGEMENT DIGITAL ASSET MANAGEMENT PLANT MANAGEMENT CUSTOMER

31. 31 JDF for Packaging The word “Packaging” appears only a couple of times in the specification Lots of tools still missing in the specification Step & repeat is different from Imposition Bleeds Visible and invisible flaps Common cuts Varnish and varnish free area’s Finishing is a lot more complicated in Packaging Die-cutting, folding, gluing, filling, palletization Transition takes time! Limited economic justification in Packaging compared to Commercial Print

32. 32 Conclusions Esko-Graphics have taken the challenge to create a truly PDF/JDF workflow Esko-Graphics takes the developments for JDF serious and is counted amongst the main players

33. 33 www.esko-graphics.com