1. THE WORLDWIDE GRAPHIC LANGUAGE FOR DESIGN
C H A P T E R O N E

2. OBJECTIVES 1. Describe the role of drawings in the design process.
2. Contrast concurrent versus traditional design
processes.
3. List five professions that use technical drawings.
4. Describe four creativity techniques.
5. Explain why standards are important.
6. Identify uses of the graphic language.

3. UNDERSTANDING THE ROLE OF TECHNICAL DRAWINGS
Technical drawings serve one of three purposes:
• Visualization
• Communication
• Documentation
(Courtesy of Seymourpowell.)
(Courtesy of Woods Power-Grip Co., Inc.)
(Courtesy of Dynojet Research, Inc.)

4. Concept Sketches Exploring many design options through quick sketches
(Courtesy of Lunar Design.)
(Courtesy of Seymourpowell.)

5. The Stages of the Design Process
1. Problem identification: First, a clear statement of
the need for and objectives for the design must
be written.
2. Ideation: Technical sketches are often used to
convey concepts to multidisciplinary teams.
3. Refinement/analysis: Designs may be rethought,
based on engineering analysis. CAD models and
sketches are useful during the analysis and
compromise stage. Accurate 2D or 3D CAD
models and drawings are created to refine the
design.
4. Implementation/documentation: Production
and/or working drawings providing the details of
manufacture and assembly are finalized and
approved.

6. Concurrent Engineering
Traditionally, design and manufacturing activities have taken place in sequential order rather than concurrently (simultaneously). This step-by-step approach seems logical, but in practice it has been found to be wasteful.
Concurrent engineering
is a systematic approach that integrates the design and manufacture of products with the goal of optimizing all elements involved in the life cycle of the product.
The Concurrent Process

7. Life cycle design
Life cycle design means that all aspects of a product (such as design, development, production, distribution, use, and its ultimate disposal and recycling) are considered simultaneously.
The basic goals of concurrent engineering are to minimize product design and engineering changes and to reduce the time and cost involved in taking a product from design concept through production and ultimately to introduction into the marketplace.

8. Computer-Aided Design and Product Development
Computer Aided Design (CAD)
Computer Aided Engineering (CAE) Computer Aided Manufacturing (CAM)
CAD allows for a range of activities, from modeling 2D and 3D geometry to creating drawings that document the design for manufacturing and legal considerations.
CAE allows users to simulate and analyze
structures that will be subject to various temperatures, static loads, or fluctuating loads.
CAM provides computerized control for manufacturing processes.

9. The Digital Database
All the information to manage, design, analyze, simulate, package, market, and manufacture a product can be shared with a diverse group of users through a single complex digital database.
(Courtesy of Parametric Technology Corporation)

10. Designing Quality into Products
DFSS Design for Six Sigma is an approach that uses engineering and statistical tools to design products in a way that predicts and minimizes customer and manufacturing problems.
Six Sigma is a process originated at Motorola to improve quality by reducing or eliminating defects.
DMAIC Define, Measure, Analyze, Improve, and Control are steps defined in a continuous improvement process that attempts to define and ensure critical to function (CTF) characteristics.
QFD Quality Function Deployment is a tool for decision making that helps companies focus on a customer-driven approach and set of product characteristics.

11. ENGINEERING DESIGN STAGE 1
Identify the Customer and the Problem
The engineering design process begins with recognizing or identifying these needs and considering the economic
feasibility of fulfilling them.
A successful design must not only solve the problem but also meet the needs and wishes of the customer.
(Project developed and created by Philips Design.)

12. ENGINEERING DESIGN STAGE 2
Generate Concepts
During this stage, often called the ideation stage, many ideas—reasonable and otherwise—are collected.
The ability to freely create technical sketches lets you present and share ideas and record them so you can refer to solutions, inspirations, and breakthroughs that come to light during this creative stage of the process.
(Courtesy of Seymourpowell.)

13. ENGINEERING DESIGN STAGE 3
Compromise Solutions
The design team
selects various features of the concepts generated in the
ideation stage and combines them into one or more promising
compromise solutions.
2D CAD Drawing. (Courtesy of Seymourpowell.)
Many of these problems are solved graphically, using schematic drawings in which various parts are shown in skeleton form. For example, pulleys and gears are represented by circles, an arm by a single line, and a path of motion by centerlines

14. ENGINEERING DESIGN STAGE 4
Models and Prototypes
Design teams often construct a model to scale to study, analyze,
and refine a design.
3D CAD Model. This 3D CAD model of a design for the Mars rover was constructed to act as a virtual prototype for the design. (Courtesy of Byron Johns.)
3D CAD Model of the SAAR Brake. (Courtesy
of Dynojet Research, Inc.)

15. Rapid Prototyping
Rapid prototyping systems allow designers to generate parts quickly, directly from 3D models, for mockup and testing.
Rapid Prototyping. The ZPrinter 450 from Zcorp “printed” the colored part shown in about four hours. (Courtesy of Z Corporation.)

16. ENGINEERING DESIGN STAGE 5
Production or Working Drawings
The drawings, showing the necessary views, include the material, dimensions, required tolerances, notes, and other information needed to describe each part sufficiently for it to be manufactured consistently. These drawings of the individual parts are also known as detail drawings.
Detail Drawing for the SAAR Brake Air Can Mounting Bracket.
(Courtesy of Dynojet Research, Inc.)

17. Assembly Drawings
An assembly drawing, shows how all the parts go together in the complete product.
Assembly Drawing for the SAAR Brake. (Courtesy of Dynojet Research, Inc.)

18. DRAFTING STANDARDS
There are standards that support a uniform, effective graphic language for use in industry, manufacturing, engineering, and science.
In the United States, providing these standards has been the work of the American National Standards Institute (ANSI) with the American Society for Engineering Education (ASEE), the Society of Automotive Engineers (SAE), and the American Society of Mechanical Engineers (ASME).
International standards, often defined by the International Organization for Standardization (IOS), and the ASME or ANSI standards for drawing practices are similar in many respects.

19. CREATIVITY TECHNIQUES
How do you develop new ideas?
Examine Manufactured Products
Study the Natural World
Research Patent Drawings
Watch the Web
Design Groups
The following websites are useful for engineering design:
• Yahoo’s site for the latest technology news and a one-week archive
• site from CMP media
• U.S. Patent Office on-line search site

20. PRODUCT DEFINITION
Product definition refers to the collection of digital or hard copy documents that specify the physical and functional requirements for a product.

21. SHOWING THE DESIGN PROCESS IN A PORTFOLIO
A portfolio is a representative sample of work that helps communicate your skills and talents, usually to a prospective employer or client.
(Courtesy of John Mountz.)