2. Pearson iBooks Textbooks Guide to the Essentials for AEs and CSs Mark Staloff, 01.19.2012

3. Introducing iBooks editions What is an iBooks Textbook? An iBooks Textbook is a version of our core titles redesigned for iPad and enhanced with videos, interactivities, self-quizzes, and a touch-friendly design. iBooks Textbooks are a Pearson product distributed and sampled through Apple’s iBookstore. Each iBooks Textbook sold is linked to a student’s Apple account and travels with that student’s account for life. iBooks Textbooks are not transferrable from one student to another or from year to year.

4. Introducing iBooks editions

5. Customer Collateral Introducing iBooks editions

6. Playbook Introducing iBooks editions

7. Frequently Asked Questions Introducing iBooks editions

8. Our Launch Today Marjorie Scardino’s presentation E-mail blast to customers Mobile landing site showcasing all mobile products Press release (Pearson-wide and K-12) Playbook site Customer-facing resources FAQ Multiple Pearson events planned Introducing iBooks editions

9. What’s Next? Tuesday, 1/24: Sales Meeting on Pricing, Bundles, and Selling FETC Technology Conference in Orlando (1/23-1/26) Pilots Free media Introducing iBooks editions

10. Our Product Story iBooks textbook is one piece of the puzzle Digital Course Professional Development Teacher’s Edition iBooks Textbook Introducing iBooks editions

11. Bundles and Related Sales Each box has its own ISBN Pearson Digital Course Teacher’s Edition Professional Development Apple iBooks textbook Introducing iBooks editions

12. Program Components iBooks TextbookTeacher EditionDigital Course Student reading Interactive features Self-quiz iPad only Lesson plans Pacing guide All the answers Chapter planner Discussion questions Remediation and intervention SuccessTracker assessments Math tools Activities available Tools and activities available wherever there’s Internet Introducing iBooks editions

13. Digital Courses If the iPad stays in school… iPad in SchoolComputer at Home or Library Introducing iBooks editions

14. iBooks textbook + Digital Course Bundle One bundle price, two purchases You can bundle the iPad Textbook with the digital course for a complete package. Because the iPad Textbook is sold through Apple and the digital course bundle is sold by Pearson, we will have different ISBNs. If a customer buys the bundle, they will go to the VPP to buy the iPad editions while you record the Digital Path purchase. These ISBNs are only for use in iBooks Textbook bundles. Introducing iBooks editions

15. List of titles (Student Editions only) Available at Launch Miller & Levine Biology Environmental Science Algebra I Common Core Geometry Common Core February-March Algebra II Common Core Pearson Chemistry Introducing iBooks editions

16. Ordering Information Student titles priced at $14.99 and ready for bids TitleISBN Algebra 1 Common Core ©20120-13-322666-2 Algebra 2 Common Core ©20120-13-322667-0 Geometry Common Core ©20120-13-322669-7 Miller & Levine Biology ©20120-13-322671-9 Pearson Chemistry ©20120-13-322662-X Environmental Science ©20120-13-322663-8 Introducing iBooks editions

17. Purchasing iBooks Textbooks Pearson will sell the titles using Apple’s distribution system. Volume Purchase Program (VPP) Introducing iBooks editions

18. App Store Volume Purchase Program Introducing iBooks editions

19. Purchasing iPad Editions What is Apple’s Volume Purchase Program? Apple’s Volume Purchase Program (VPP) is a way for schools to buy all their apps or student titles at one time. They pay in one bulk payment. The VPP gives them codes that they use on the student’s iPad or with their iTunes account to install the app or claim a title. Learn more at http://www.apple.com/itunes/education/http://www.apple.com/itunes/education/ Introducing iBooks editions

20. The Program Manager School employee Handles the purchase at VPP Has a team of Program Facilitators Distributes the codes to students Introducing iBooks editions

21. Buying iBooks textbooks with VPP Guide for Schools The school buys texts at VPP website with vouchers, credit card, or PCard. VPP creates a spreadsheet with codes, one per book bought. Codes are used to redeem a book in each student’s Apple account. Introducing iBooks editions

22. How Customers Sample Sampling is easy and free, and requires an iPad. Direct customers to search for our titles within the iBookstore. When they have found them, they can download a single lesson from each title to preview. Introducing iBooks editions

23. Get Demo Versions for Your iPad We have a certain number of free downloads to distribute for all six titles to the field, starting with the four published titles. Secondary AEs who sell these programs are a priority. You will be given a code that you can use to redeem a program. We will follow up with instructions. In the meantime, free sample lessons can be downloaded by anyone. Introducing iBooks editions

24. Apple Support Apple will provide support for sales and title distribution and manage all hardware sales. The number for sales support is 1-800-800-2775. Apple technical support will help with installation and access issues. Introducing iBooks editions

25. More Information Additional information, including an FAQ and customer collateral, has been posted to the Playbook mobile site. If you have immediate questions not covered by the FAQ, contact Mark Staloff (mark.staloff@pearson.com.)mark.staloff@pearson.com Representatives of the Math and Science business units will notify the field when they have identified a point of contact. Introducing iBooks editions

26. Questions and Answers Introducing iBooks editions