1. 1 - Confidential - TRU to Entrepreneurs and TRU to Customers

2. 2 BE TRU Overview  BE TRU, LLC was created by long-time friends Brandon Halcott and Erik Abraham to partner with Entrepreneurs and Companies with the goal of accelerating their growth through strategically executing business plans and new ventures  BE TRU has a fundamental understanding of rapidly growing entrepreneurial businesses through the experience of the founders: Growing a cosmetic vehicle repair company from inception to over $3mm in annualized revenue in less than one year Co-founding a private equity firm with six portfolio companies representing combined sales over $200 million and over 1,000 employees with >$30 million of equity deployed Institutional private equity investing and investment banking M&A experience Advanced understanding of web development and internet marketing tools through Google search / analytical products  Most importantly, the founders of BE TRU are like their partners, entrepreneurs by birth who love to solve their customer’s problems

3. 3 TRU TRIBE Capital Legal Mfg Marketing Exit

4. 4 Underlying Thesis  BE TRU was born with the underlying thesis that certain markets / revenue opportunities exist that are difficult for existing businesses to penetrate  Opportunities for accelerating growth revolve around: Understanding market size and competitive nature / trends within an industry Intense focus on unlocking creativity and expanding marketing vision to acquire customers Advanced online sales / marketing strategies Leveraging expansive professional network to tap into new opportunities with the right team Revolving 90 day growth plans and focus on tactical execution  BE TRU has found that many entrepreneurs have created a great business, but are unable to take growth to the next level due to lack of time / resources or other outside factors

5. 5 BE TRU Partner Backgrounds  Co-founder / CEO of Dent Recon, mobile cosmetic car repair Company  Raised $200k of startup capital that allowed Company to grow into 17 vehicle and 20 person team with run-rate of over $3 million in annual sales  Received 3 term sheets for $1 million Series A round of financing  COO at nation’s first hybrid fleet livery car service, Planettran  3 years of private equity and investment banking experience at KRG Capital Partners (Denver, CO), William Blair & Co. (Chicago, IL) and Goldman Sachs & Co. (New York, NY)  MBA from Harvard Business School  AB with honors in Economics and minor in Egyptology at the University of Chicago Erik Abraham  5 years of entrepreneurial private equity experience through co-founding CITG Capital Partners (Troy, MI) and with KRG Capital Partners (Denver, CO)  At CITG, managed 5 portfolio companies and created investment strategy / objectives for start-up private equity firm  At KRG, responsible for platform investments in the distribution and healthcare services industries  Sizes ranging from $2 – $85 million  Two years of investment banking experience at Citigroup in the Energy Group (New York, NY)  Completed seven equity, financing and M&A transactions totaling over $25 billion  BBA with high distinction from the Ross School of Business at the University of Michigan Brandon Halcott