1. © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Noam Lemelshtrich Latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker A State’s Battle of Narratives In the cyber space

2. © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Is Social Media a Fad? Years to reach 50 million users: Social Media Revolution, YouTube Radio – 38 years TV – 13 years Internet – 4 years IPod – 3 years IPod downloads – 1 billion in less then 9 months Facebook – 100 million less then 9 months YouTube- 2 nd largest Search Engine

3. © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker 50 million users ????

4. © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Existing Media  New Media 78% of 18 to 34 watch TV on web 25% of Americans watched video on cellular last month 35% of Amazon book sales – The Kindle 24 of 25 largest newspapers – record decline 1½ million pieces of content are shared on Facebook DAILY Trust in Content 78% of consumers trust peer recommendations 14% trust ads

5. © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Social Media is a fundamental shift in the way we communicate and form opinions

6. © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Question 2: Can a government conduct an effective Cyber Advocacy campaign on its own? NO!!!

7. © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Why? Govt Advocacy is considered PROPAGANDA & lacks legitimacy Cyber Advocacy requires a huge amount of Content traffic and interactive players  Wisdom of the Crowds On-line crowds trust on-line “ friends ” who share information Govts are limited in their ability to create on-line “friendships”

8. © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Effective Govt Cyber Advocacy Requires Mediation GOVT Academic Ins NGO’s Social networks

9. © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker New Media Operations Center 2 5 3 4 1