1. healthymagination Julie Goon Director, healthymagination Govt. & NGO Strategy March, 2010 costqualityaccess

2. 2 Presenter and Event 8/25/2015 Healthcare has reached a tipping point  Pressure on governments globally to reduce costs – current model is unsustainable  Solutions must improve quality and lower the cost and variation of care  Innovations focused on the needs of local markets necessary, trickle down from the US not enough Large societal issues define great markets Building on success…

3. 3 Presenter and Event 8/25/2015 Focus investment on key outcomes 3 rd party validation Improve qualityAccess improvementCost savings 15%   Greater efficiency Asset optimization Maximize throughput Reduce variance Managing chronic diseases Maternal & infant care Water & sanitation Screening for life - threatening conditions Reducing medical errors Remote medicine/ monitoring Early disease detection 75-80validations 3 rd annual report 20112012 100+validations 4 th annual report 20102009 44-50validations 2 nd annual report 20-25validations 1st annual report 

4. 4 Presenter and Event 8/25/2015 The need for healthcare innovation 1 2 3 “Big” health challenges Rise of chronic diseases - Alzheimer’s; Diabetes; Congestive Heart Failure; Obesity Aging populations Costs Broaden technology & services Innovation that drives access & productivity Global vs. local responses Local solutions + global applicability….Tools to address rural health 1 2 3 4 Technology for lower-cost outcomes Targeted, “ just what you need” technologies or services Rural/underserved focus Health essentials: water & energy, financing Consumer-driven health More innovations out of hospitals (e.g. homes, retail settings) Consumer awareness, motivation Accelerate healthcare IT Enable physicians through decision support & productivity tools, financing Market NeedsBest Solutions Healthcare is changing around the world…so is GE

5. 5 Presenter and Event 8/25/2015 Wastewater Reuse Ultrafiltration Membranes Reclaim, treat and reuse industrial wastewater Water Capital Electronic Medical Records financing ahead of Government incentives Extend HFS franchise to include Community Health Centers Stimulus Simplicity  healthymagination …beyond GEHC

6. 6 Presenter and Event 8/25/2015 Sustain the momentum 2010 & beyond: ongoing commitment in content & marketing that tap the NBCU portfolio year round Healthy at NBCU: Nutritional Literacy Proportion of U.S. adults who are obese has doubled over past 3 decades to about 1/3 rd of all adults and 1 in every 5 kids. -- CDC Insights on NBCU’s Health consumers CONSUMER INSIGHTS HEALTHY WEEK June 21-27, 2010 ENGAGING CONTENT Educate consumers on healthy living.. HEALTHY BREAKFAST PANEL A marketing discussion FAMILY RUN/WALK Encouraging families to take a healthy step together EMPLOYEE ACTIVATION Engaging employee base around health & wellness COMMUNITY CHALLENGE 100K+ participants activated over 10 weeks Showcase NBCU’s biggest talent First Lady TMYK 3/10

7. 7 Presenter and Event 8/25/2015 Consumer Touch HC survey – 1,700 doctors and clinicians 54% loved the ads 34.5% liked the ads 8.3% ads were ok 2.6% didn’t like the ads 88.5% healthymagination ad results Highlight the increasing number of Americans who cannot afford healthcare Show costs as an increasing percentage of GDP Analyze five year breast cancer survival rates versus costs in 20 countries Illustrate how Performance Solutions can drive increasing Operating Room utilization Showcase Health of Nations survey by Economist Intelligence Unit Upcoming data visualizations

8. 8 Presenter and Event 8/25/2015 Consumer Touch As of 2/22 5-star ratings for all YouTube Star videos 1.5 million views 100,000 suggestions/user generated videos posted Rhett and Link “Amazing New Yoga Poses” – In less than a day, 52,000 views, 4,500 comments Howcast video results As of 2/22, 111,000 views As of 2/21, 2,500 articles shared YouTube challenge results Sharing ad results

9. 9 Presenter and Event 8/25/2015 Imagination at Work What you imagine, we can make happen healthymagination Better health for more people HealthAhead Better health for the people of GE HealthAhead HealthAhead BenefitsHealthAhead SitesHealthAhead Living HealthAhead: Culture of Health Smoking Nutrition Prevention Stress management New design… consumerism Salaried, U.S. Tools (e.g. PHR, Health coach) Crowdsourcing HealthMates Follow the Leader Crotonville Compliance: how we work Health: how we live Employers Government, Payers Increase Value for every patient HealthAhead ‘GE City’

10. 10 Presenter and Event 8/25/2015 A new business strategy that reflects changing needs and emerging opportunities in HC A commitment to increase our R&D investment in quality, access and cost and to bring the full focus of GE on these issues (GE Capital, NBCU, Energy & Water, GRC, Foundation) A pledge to take on one of the world's toughest challenges and help people live healthier lives