1. TAAC2K Just Say “NO” to Page Turners

2. TAAC2K Agenda Speaker Introduction/Background Audience Survey Page Turner Defined Why, Why, Oh Why? Some Examples Concepts and Strategies for Building Better eLearning Yeah, But... Conclusion/Discussion/Q & A

3. Introduction: Who the heck is Mark Steiner??? BS Industrial Tech. IL. State ‘88 MS Industrial Training IL St. ‘92 10 years training & interactive media dev. experience Dozens of projects from 2 min. to 33 hours in runtime Authorware 2.0, 1993 LearningSpace, Dreamweaver, Director Instructor MA CBT course 50% ID, 50 % Dev. Speaker- eLearning Conf. US & Europe

4. Audience Survey Corporate/Academic mix Project Manager/ID/Developer mix Number of Interactive Media Projects Number of eLearning Projects Average project sizes ($, runtime) Rating of eLearning process and project management knowledge

5. A Quote... n Learning is not attained by chance. It must be sought for with some ardor and attended to with some diligence. –Abigail Adams

6. Page Turner Defined What’s a “Page Turner”? Definition page-turn·er (p á j-tûr ner) n. Informal A very interesting, exciting, or suspenseful book, usually a novel: “The book is a page-turner”. History Example

7. Another Quote... n There is always an easy solution to every human problem: neat, plausible, and wrong. –H. L. Mencken

8. Why, Why, Oh Why? Why are there so many Page Turners? They’re easy to build. The number of individuals with “Instructional Designer” printed on their resume greatly exceeds the actual number of true Instructional Designer’s. Misconception: Information=Training

9. And Another Quote... Where were you when the page was blank? –Truman Capote - response to John Huston's criticism of his script

10. Some Examples A simple example from yesterday So can there never be a “Next” button? What about EPSS?? What if there wasn’t a “Next” button?

11. Concepts and Strategies for Building Better eLearning More complex designs require more robust processes... Rapid Prototyping Gaming Strategies Performance-based Design Expectation Failure

12. Concepts and Strategies for Building Better eLearning Rapid Prototyping What is it? A good early rapid prototype session will reveal many problems or failure points in the initial design... Client Immersion and Involvement Key Stakeholder Involvement User Focused SME Involvement Iterative Process

13. Concepts and Strategies for Building Better eLearning Gaming Strategies Engagement Intrinsic Interactivity Mimic Reality Risk/Reward Competition Fun!!!

14. Concepts and Strategies for Building Better eLearning Performance-based Design Focuses on the tasks and behaviors that an employee must perform on the job. Involves job simulation, but with interventions occurring upon trainee errors or failures. Expectation Failure People expect something to occur or behave in a certain way. Let the user attempt the task the way they think they should, but intervene at the expectation failure and explain the repercussions of their actions. “Intelligent Backbone”: The backbone is an expert knowledge system that is built into the system, by inputting scenarios, case studies, and possible responses and outcomes.

15. Yet Another Quote... It is nothing to bring a picture in on schedule or under budget. The hard part is making a good picture - I don't care what your budget is! –Blake Edwards

16. Yeah, but... It’s more expensive. It requires more people/effort (both from the client and development team). It’s much harder work. So, why then? What is your desired outcome? Be an advocate for the learner.

17. Some Concluding Remarks There is a lot of poorly designed eLearning in the marketplace. It probably will stay that way for awhile. Stand up for the learner and your profession. Educate your team, your boss, and your clients of the value of saying “NO”!

18. Hopefully, you found this engaging and informative... Questions & Answers

19. Thank you for your time! THE END Thank you!