1. The Heyday of the Silents, Sound Cinema & Avant-Garde Jaakko Seppälä http://www.helsinki.fi/taitu/tet/Jaakko/WorldFilmHistory1.html

2. The Heyday of the Silents In the 20s Wall Street became interested in Hollywood Hollywood studios were making more money than ever before (80 million tickets a week in USA in 1928) The silent cinema reached a peak of splendour The big budget film with eye catching production values appeared in the twenties The boundaries between illusionistic, theatrical and real were blurring Realist illusion as the dominant aesthetic

3. Two Main Modes In the silent years most studio era genres emerged The films of the silent period can be categorised under two main modes, the comic and the melodramatic (Nowell-Smith) A broadly melodramatic approach to both character and plot prevailed in the twenties in action films and in those purporting to be more psychological in intent Comedy came in two types: the slapstick tradition and the society comedy

4. Lillian Gish (1993-1993)

5. Harold Lloyd (1893-1971)

6. The Classical Style in the 20s The classical Hollywood style emerged in the 1910s In the 1920s the style was polished The Three-point-lighting (artificial studio lighting) The Soft focus cinematography (created with filters) In the late twenties the panchromatic film stock replaced the orthochromatic film stock The star system (the star as a commodity) To what extent Hollywood movies influenced the style of European cinemas?

7. The Three-Point-Lighting System

8. The MPPDA The early 1920s saw a series of Hollywood scandals “Hollywood films promote decadence” -arguments There was an increasing pressure for a national film censorship law In 1922 studios formed a trade organisation The Motion Picture Producers and Distributors of America Will Hays (the head of MPPDA) guided studios to produce inoffensive entertainment Self censorship instead of national censorship

9. Will Harrison Hays (1879-1954)

10. ”Film America” and ”Film Europe” Hollywood dominated the world film market Buying European filmmaking talents ensured that no national cinema could not compete with Hollywood Hollywood (with 15000 American film theatres) was too great for any one country to compete with In 1924 European film industries began to cooperate and to distribute each other’s films Continental films instead of national films Synchronised sound, depression and new political attitudes ended the pan European movement

11. The Introduction of Sound Thomas Edison attempted to synchronise the sound and the image already in the 1890s Hollywood was doing good business in the 1920s Why invest in the new uncertain technology? Small studios Warner Bros. and Fox Film saw the sound film as an opportunity to make good money Two competing sound systems: The Vitaphone (sound- on-disc) and The Movietone (sound-on-film) “Who the hell wants to hear actors talk?” The Jazz Singer premiered 6 October 1927

12. Sound-On-Disc

13. Sound-On-Film

14. The End of the Silent Era Audiences chose inferior sound films over high quality silent films (initially the sound was an attraction) Silent films were mocked and ridiculed Many stars lost their careers because of their accents and others came to be seen as relics of the bygone era Some made a successful transition to sound The early sound technology was inflexible and film aesthetics took several steps back Slapstick comedy died, musicals emerged, scriptwriters assumed a new importance

15. Anémic Cinéma (Duchamp, 1926)

16. Avant-garde Avant-garde is an aesthetically and politically motivated attack on traditional art and its values This is truly an independent cinema Remains marginal to the commercial cinema First avant-garde films were made in the 1910s but this cinema really began to flourish in the 1920s Avant-gardes of the 1920s: abstract animation, dada- related cinema, surrealism, cinéma pur, lyrical documentaries and experimental narrative