1. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 1 2012 TREND REPORT SAMPLE Jan 1, 2012 - Brought to you by Trend Hunter - the world's most popular, largest trend network. From CEOs to entrepreneurs, our trend reports are routinely sourced by those looking for new ideas. SAMPLE

2. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 2 COPYRIGHT Please share only with your immediate teams The TREND HUNTER Trend Report is for your immediate team’s use only. Please do not distribute, publish or present outside your team Trademarks & Copyright 'Trend Hunter' is the legally registered trademarks of Trend Hunter Inc. Trend Hunter and its corporate graphics are copyright © Trend Hunter Inc. Images posted in our articles are readily available in various places on the Internet and believed to be in public domain. Images posted are believed to be posted within our rights according to the U.S. Copyright Fair Use Act (title 17, U.S. Code.) If you believe that any content appearing on Trend Hunter infringes on your copyright, please contact us and the infringing material will be removed as soon as possible.

3. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 3 THANK YOU Thanks for Supporting Trend Hunter Thank you for checking out the TREND HUNTER Trend Report. You are joining leading brands who use our "unrivaled trend report platform" to deeply understand consumer trends, identify opportunities and make decisions with more confidence. This year, we’ve unveiled a powerful new, customizable trend report platform that enables you to identify emerging opportunities & track innovation in your market. You can access this at TrendHunter.com/dashboard It was developed for the world's brightest innovators, like Google, eBay and Pepsico, as a tool to replace gut instinct with quantified insight. You’ve gained access to the world's largest, most updated trend research. Instead of relying on a few trend spotters, you can now leverage the collective insight of ~80,000+ Trend Hunters and the patterns that emerge from 700,000,000 views of data. Now more than ever, economic uncertainty is giving birth to new consumer needs and opportunity. Be there first! Jeremy Gutsche Chief Trend Hunter, TrendHunter.com jeremy@trendhunter.com / jeremygutsche.com

4. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 4 6 THINGS TO KNOW Your new report has several distinctions you should know 1. Custom Trend Platform (NEW!) 2. Crowdsourced & Crowd Filtered 3. Hyperlinked Reports 4. Measured Scores With Demographics 5. Webinars & Advisor Services 6. Acclaimed Content

5. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 1. CUSTOM TREND PLATFORM Our revolutionary new platform enables you to track the topics, categories and markets that are most important to your business New! Dashboards Filter through the best PRO Trends and innovations with a customizable dashboard at TrendHunter.com/dashboard CUSTOMIZABLE - Track innovations and trends based on your industry, keywords and competitors. CUSTOM LISTS - Create custom lists, filters and reports. HOURLY UPDATES - Stay cutting edge with hourly updates!

6. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 6 2. CROWDSOURCED & FILTERED The reports are global, based on crowdsourced and crowd filtered content from Trend Hunter, the world’s #1 trend site 120,000 Micro Trends 1,200+ PRO Trends 40,000 Micro-Trends “The Best” 80,000 Trend Hunters CROWDSOURCED World’s Largest Trend Network CROWD FILTERED 300,000,000+ Page Views INSIGHT Inspirational Ideas

7. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 7 3. HYPERLINKED 4 MORE Each report examples is hyperlinked to our free online articles, which in many cases include galleries and videos Get More: Details Galleries Videos Sources

8. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 8 4. MEASURED We score micro-trends for popularity, leveraging 700,000,000+ views. High scores excite consumers! Overall Score The average of popularity, activity and freshness for all the included examples. Popularity The relative number of visitors who were interested in an innovation compared to all the other innovations during the same time. Activity The amount of interaction readers had with an idea, in terms of gallery views, shares, etc. Freshness A logarithmic score of newness Gender, Age and Region An editorial assessment of who the idea is best suited for Gender: mostly female, female, neutral, male, mostly male Age: 0-2 3-12 12-18 18-35 35-55 55+ Region: By continent

9. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 9 4b. MEASURED [HOW TO READ] Each of the micro-trends includes useful information including discovery date and the relative traffic score Vogue Knitting 12843June / 8.0 Discovery Date This may be before or after the product has been released, but discovery is a useful measure because it reflects when the web community took notice. Traffic Score Out of 10, this is a measure of traffic relative to other posts on Trend Hunter during the same month. >5 : Above Average >7 : Hot >9 : On Fire Hyperlinked Picture Click on any picture (in PRESENTATION MODE) to open the full article. This can include galleries, videos, and product links Trend ID Open any trend using its id: TrendHunter.com/id/XXXX

10. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 5. WEBINARS & ADVISORS If you want to take innovation to the next level, Platform/Report subscribers get free webinars, and we offer Advisor services. More Info: TrendHunter.com/advisory

11. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 6. ACCLAIMED CONTENT Last, enjoy the content! You’re reading examples from the freshest source for cutting edge trends!

12. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 12 BONUS: HOW TO INNOVATE To get the most of a subscription, watch our 30 minute video of EXPLOITING CHAOS, and get your team to browse our book Free 30 Minute Training Video Video at: JeremyGutsche.com Innovation Book Now enhanced with video1

13. 40 HOT TRENDS 2012 TREND REPORT Copyright © TrendHunter.com. All Rights Reserved SAMPLE

14. http://www.trendhunter.com/id/99655 Copyright © TrendHunter.com. All Rights Reserved Digital Eating Interactivity becomes essential in the culinary experience 6.7 Score: DEMOGRAPHICS Popularity Activity Freshness Art & Design Implications - Because competition in the food service industry calls for players to be on top of the latest innovations, more and more restaurants are combining computers and cuisine to provide patrons with an interactive, digital experience every time they visit. Apps and other digital devices are being applied to menus, wait staff and more, adding a modern touch to mealtime to enhance engagement and brand loyalty among customers. Jan / 7.698968 Paperless Cafe Newsstands Dec / 7.695482 Robot-Ran Restaurants May / 6.176874 Internet Martini Bars Jul / 6.380635 Interactive Restaurant Menus Jul / 6.382355 iPad Menus Sep / 3.787407 Social Media Fast Foods

15. http://www.trendhunter.com/id/113559 Copyright © TrendHunter.com. All Rights Reserved Pop Culture Vacations Hotels are taking inspiration from movies and media to attract visitors 7.7 Score: DEMOGRAPHICS Popularity Activity Freshness World Implications - The numerous references made to pop culture and media within today's society has inspired those running vacation spots and hotels to do the same in hopes to attract more visitors. Targeting fans of much-loved pop culture characters like Batman and James Bond, those in the travel business are sure to appeal to movie fans with their creative themed designs. Jan / 8.1100660 Pop Culture Toon Hotels Oct / 6.690190 Extravagant Fantasy Vacations Mar / 7.8106065 Superhero Hotel Rooms Jan / 5.466213 Pandora-Like Vacation Villas

16. http://www.trendhunter.com/id/109407 Copyright © TrendHunter.com. All Rights Reserved Renovated Tradition Classic coffeehouses are reinterpreted for the contemporary coffee crowd 6.8 Score: DEMOGRAPHICS Popularity Activity Freshness Lifestyle Implications - From classic, cozy and independent coffeehouses to "fast food" cafes like Starbucks, coffee shops have evolved tremendously over the last century. Now, coffee- drinkers are turning to contemporary, one-of-a-kind cafes, with some even offering other services--like knitting and pets--along with coffee. These revitalized cafes appeal to the modern caffeine-lover with a specific interest or someone who wants, in addition to a simple cup of joe, an entire experience. Apr / 8.5108852 Eclectic Coffee Shop Redesigns Mar / 8.2106599 Pop-Up Portable Coffee Shops Mar / 7.6104953 Hidden Coffee Shops Dec / 5.896483 Crafty Cafes Mar / 4.3105508 Tattoo Tea Parlors Feb / 5.1101416 Micro Theater Coffee Houses Mar / 6.2106008 Clothes-Cleaning Cafes Feb / 6.3102279 Pet Store Cafes

17. http://www.trendhunter.com/id/110214 Copyright © TrendHunter.com. All Rights Reserved Virtual Fashion Social media brands are creatively integrated into apparel 7.2 Score: DEMOGRAPHICS Popularity Activity Freshness Marketing Implications - Consumers are beginning to demand social media in everything they do; apparel brands are taking note and cleverly integrating sites like Twitter and Facebook into their fashion products. Designers and businesses creating these products hope to appeal to the technology-focused youth demographic and feed the social media hype, providing digital-savvy individuals with a way to front their social brand loyalty with pride. May / 7.777021 Twitter High-Tops Nov / 7.894473 Social Media Shoes Jan / 6.799307 Social Media Wedding Bands Jan / 5.999206 Social Media Jewelry Oct / 6.492166 Social Media Frocks Sep / 4.454722 Twitterific ID Necklaces Nov / 5.493676 Social Media Caps

18. http://www.trendhunter.com/id/106496 Copyright © TrendHunter.com. All Rights Reserved Adapted Ethnicity Ethnic influences redefine national culture and pop culture 7.1 Score: DEMOGRAPHICS Popularity Activity Freshness Fashion Implications - With increasing immigration, acculturation in foreign countries and international access to the Internet, globalization is becoming more of a reality with each passing day. A specific region's pop culture and customs can be far-reaching, such that a single national culture no longer defines a country's residents. In order to succeed in what is becoming a smaller and smaller world, companies must take a holistic view of the world while acknowledging its many subparts. Oct / 7.490422 Sensational Ethnic Spreads Oct / 7.390346 Cultural Costume Fashion Feb / 6.5104642 Masked Tribal Portraits Feb / 7.4104395 Face Paint Controversies Oct / 791991 Cuddly Culture Dolls Oct / 4.791433 Haute Ethnic Tributes Feb / 4.1102995 Cultural Key Covers Feb / 4.7103239 Elaborate Heritage Shoots

19. http://www.trendhunter.com/id/105661 Copyright © TrendHunter.com. All Rights Reserved Social Fitness The ability to share health and fitness progress enhances consumer motivation 4.7 Score: DEMOGRAPHICS Popularity Activity Freshness Technology Implications - Many people exercise with friends, which can be more motivating than working out alone. With the rise of social media fitness apps, consumers can now exercise with all 500 of their friends if they wish. The ability to track and share exercise or diet activities makes one accountable to their network, which may be all the incentive necessary for one to continue striving towards health and fitness goals. Jun / 678508 Fitness Gaming Evolutions Dec / 3.995226 Feminine Fitness Apps Feb / 4.1101247 Interactive Exercise Apps Apr / 3.773017 Funky Fitness Monitors Feb / 3.4103758 Smartphone Exercise Devices

20. http://www.trendhunter.com/id/114226 Copyright © TrendHunter.com. All Rights Reserved Ecoducation Green learning becomes an integral part of modern academia 5.5 Score: DEMOGRAPHICS Popularity Activity Freshness Eco Implications - Students today understand the importance of eco-friendly living; some classrooms are even becoming a mecca for eco-conscious learning and initiatives. More and more students are doing their parts and contributing to the cause, and schools everywhere are being built with the environment in mind. Thus, a merge has begun between eco-minded businesses, green organizations and educational institutions alike. Feb / 4.9103584 Ultra-Green Theaters Dec / 5.360986 Treetop Playgrounds Jan / 3.265294 Edible Schoolyards Mar / 4.5104788 Zero Energy Schools Jun / 4.677711 Mandatory Environmental Education

21. http://www.trendhunter.com/id/99740 Copyright © TrendHunter.com. All Rights Reserved Instant Entrepreneurship Products that make launching a business easy serve a growing niche 5.9 Score: DEMOGRAPHICS Popularity Activity Freshness Technology Implications - Digital business networks are allowing entrepreneurs to connect to thousands of like-minded people at the click of a button, while products, apps and special services are helping aspiring business owners realize their dreams quickly and easily. The era of "instant" entrepreneurship is here, in which anyone can become their own boss almost overnight. Nov / 7.493013 Bad Branding Services Mar / 6.571371 Trend Forecast Maps May / 5.176492 Online Ad Creators Nov / 6.694349 Entrepreneur Flash Games Jul / 3.383085 MBA Graduate Marketplaces Jul / 3.782096 Entrepreneurial Retail Games Aug / 583669 Future-Predicting Sites

22. http://www.trendhunter.com/id/106322 Copyright © TrendHunter.com. All Rights Reserved Superhero Reality Real-life superhero innovations give consumers something to believe in 6.7 Score: DEMOGRAPHICS Popularity Activity Freshness Pop Culture Implications - Children have traditionally looked up to superheros, who encourage them to be "brave" during times of despair. Today's adult consumer isn't afraid to carry on their vigilante obsession, looking for inspiration anywhere they can during times of extreme stress. Luckily, there is a slew of hero-inspired products available to encourage consumers to stay strong and brave no matter how tough life gets. Mar / 6.6105921 Badass Superhero Kicks Mar / 6104936 Graphic Novel Jewelry Jan / 6100080 Heroic Cooking Clothing Jan / 5.999012 Superhero Comic Cosmetics Feb / 7.6103323 Superhero Dating Sites Feb / 7.3102330 Sci-Fi Superhero Suits Jan / 6.598068 Real-Life Superhero T-Shirts Feb / 5.4104345 Heroic Car Shoots Jan / 5.599440 Rad Superhero Kicks

23. http://www.trendhunter.com/id/99084 Copyright © TrendHunter.com. All Rights Reserved Digital Decor Wallpaper designs are infused with hi-tech elements for renewed appeal 7.1 Score: DEMOGRAPHICS Popularity Activity Freshness Art & Design Implications - The classic interior design staple, wallpaper, is getting a technological overhaul. LED lights, heat-sensitivity and other hi-tech elements are breathing life into traditional décor, creating space that is both aesthetically cool and provides functionality. Whether hi-tech or technology-themed, home décor is seeing a new direction, one that lets consumers turn the online world into reality. Aug / 6.686050 Life-Saving Wallpaper Nov / 7.294038 Vivid Virtual Wallpaper Dec / 7.796261 Windows Error Art Dec / 7.194903 Magical Morphing Decor Sep / 6.588751 Glistening Wall Decor Dec / 6.394902 Social Media Wallpaper

24. http://www.trendhunter.com/id/95865 Copyright © TrendHunter.com. All Rights Reserved Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience 6.5 Score: DEMOGRAPHICS Popularity Activity Freshness Business Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary. Nov / 6.993309 Augmented Reality Retailers Feb / 6.566887 Virtual Makeup Mirrors Dec / 660840 Brew Finder Apps Dec / 5.595235 Interactive Fitting Rooms Nov / 660378 Fitting Room Simulators Sep / 4.987195 Augmented Reality Postage Feb / 5.466295 Webcam-Ready Valentines Oct / 5.990621 Virtual Interior Design

25. http://www.trendhunter.com/id/117065 Copyright © TrendHunter.com. All Rights Reserved Plastic Rebellion Consumers fight back against the growth of a "plastic planet" 8.6 Score: DEMOGRAPHICS Popularity Activity Freshness Fashion Implications - With almost 9.5 million cosmetic procedures conducted in 2010 (as reported by the American Society for Aesthetic Plastic Surgery), it doesn't seem likely that consumers are shying away from plastic surgery. Yet, a rise in "anti-plastic" ads and photography may indicate otherwise. Making a profound statement on the industry, these often hard-to-stomach images show that true beauty can't be reached with a knife. Like the fight against too-skinny models, this plastic rebellion reminds consumers of the consequences of emphasizing outer beauty over inner beauty. Apr / 7.473451 Extreme Plastic Surgery Shoots Aug / 8.185851 Exaggerated Runway Faces Jun / 8.9116063 Incisive Plastic Surgery Photography Dec / 7.195974 Surgery-Ready Shoots Jul / 7.581174 Shoulder Architecture Nov / 7.392713 Hacksaw Surgery Shoots Jan / 4.499237 Reverse Liposuction

26. http://www.trendhunter.com/id/115218 Copyright © TrendHunter.com. All Rights Reserved Invisible Design Transparent home furnishings appeal to desire for simplicity 8.0 Score: DEMOGRAPHICS Popularity Activity Freshness Art & Design Implications - Minimalism continues to be a direction in home decor and furniture design-- and there's nothing more minimal than a transparent item. See-through furnishings and home accents can make small, confined spaces look bigger by virtue of their transparency. For urbanites having to adhere to space constraints, invisible furnishings allow for both modern aesthetic and sheer functionality. Apr / 8.6110276 Illusory Staircases Feb / 8.3101720 Terrifically Transparent TVs Jun / 8.8114677 Mind-Boggling Invisible Bookcases Mar / 7.4106921 Invisible Eco Houses Mar / 6.8105246 See-Through Seating Nov / 5.794299 Invisible Light Switches May / 5.8111302 Invisible Outdoor Seating

27. http://www.trendhunter.com/id/106076 Copyright © TrendHunter.com. All Rights Reserved Techadence Consumers go beyond cases and decals with lavish customization 7.4 Score: DEMOGRAPHICS Popularity Activity Freshness Technology Implications - Cases and decals are no longer enough when it comes to tech adornment; consumers are now tricking out their devices to really let their individuality shine. Computers, in particular, now bear extravagant aesthetic enhancements reminiscent of fashion's hottest accessories. As computers become almost extensions of the self instead of lifeless devices, adding lavish details and customizing parts seem only natural for the unique-seeking consumer. Jun / 6.978772 Steampunk Flash Drives Jan / 7.199548 Professionally Stylish Peripherials Jan / 7.198490 Victorian Computer Peripherals Feb / 7.1103191 Intricate Steampunk PCs Mar / 7.8104866 $2,800 Peripherals Mar / 7105219 Macabre Memory Sticks Feb / 7.1103752 Comic Book Flash Drives Jan / 4.3101069 Veiny Computer Peripherals Feb / 5.8104617 Explosive Memory Sticks Jan / 499149 Terminal Tower Monitors

28. http://www.trendhunter.com/id/98188 Copyright © TrendHunter.com. All Rights Reserved Unlabeling Brands turn to extreme minimalism with simplified logos and packaging design 7.3 Score: DEMOGRAPHICS Popularity Activity Freshness Marketing Implications - Brands are applying extreme minimalism to logo and packaging design, often relying on loyalty and brand recognition to maintain sales and awareness. While "discreet consumerism" had logo-averse consumers looking to unbranded merchandise, in this case they are simply looking for cleaner details, sharper focus and less "in-your-face" selling. Dec / 8.596507 Minimalist Brand Makeovers Dec / 7.897173 Simplified Product Packaging (UPDATE) Jan / 6.997749 Unbranded Coffee Logos Aug / 6.684569 Minimalist Beer Bottles Dec / 6.295948 Back-to-Basics Branding

29. http://www.trendhunter.com/id/116893 Copyright © TrendHunter.com. All Rights Reserved Digital Graffiti Revolutionizing street art through digital mediums 7.1 Score: DEMOGRAPHICS Popularity Activity Freshness Marketing Implications - You can do much more with digital art software than you can do with a can of spray paint. While most infamous street artists are happy to stick to their traditional mediums, other artists, as well as many consumers, are taking to virtual and digital tools to create graffiti art. Whether it is light graffiti or simulated street art via a projector, digital graffiti is changing the traditional definition of street art, and encouraging the participation of those who may have otherwise struggled with a real spray can. Apr / 7.5108710 Light Graffiti Fashiontography Apr / 8.3108263 Street Tagging Apps Mar / 7.4104913 Urban Wifi Landscapes Apr / 7.2108648 Illuminated Street Animation Feb / 5.2101797 Skeletal Light Paintings Aug / 3.983953 Virtual Street Art Simulators Jun / 6.4115253 Motion-Gaming Street Art Feb / 5.5102186 Digital Graffiti

30. http://www.trendhunter.com/id/106082 Copyright © TrendHunter.com. All Rights Reserved Strategic Viral The line between campaign commercial and viral meme continues to blur 5.9 Score: DEMOGRAPHICS Popularity Activity Freshness Pop Culture Implications - Today's pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible. Mar / 6.4104995 Violent Commercial Parodies Dec / 7.195078 Revolutionary Online Runways Sep / 4.788854 Abrupt Bear Outbursts Dec / 3.696809 Viral NBA Star Songs Mar / 6.1105665 Celeb Viral Campaigns Nov / 5.992607 Music-Playing Feline Ads Jan / 6.299565 Jumper Cable Campaigns

31. http://www.trendhunter.com/id/102788 Copyright © TrendHunter.com. All Rights Reserved Lesscapism Less luxury is more as consumers search for a truly unique vacation 7.5 Score: DEMOGRAPHICS Popularity Activity Freshness World Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance. Jan / 7.499758 Recycled Refuse Tourism Jan / 7.799462 Mini Budget Lodgings Jun / 6.977659 Temporary Trash Tourism Jan / 6.897591 Temporary Cargo Structures Nov / 7.993419 Hidden Hobbit Hotels Jan / 6.9100311 Urban Tube Hotels (UPDATE) Apr / 5.573897 Rabbit Hole Hostels

32. http://www.trendhunter.com/id/113537 Copyright © TrendHunter.com. All Rights Reserved Extravagant Cleansing Luxury bathrooms signal increase in society's interest in opulence 7.6 Score: DEMOGRAPHICS Popularity Activity Freshness Art & Design Implications - Considering a consumer's general belief that more extravagant items are more reliable, luxurious home designs are extending even to bathrooms to ensure that those looking for opulence can attain the luxury they need. By adding touches of sparkle and gold to bathroom fixtures on top of already luxurious home designs, designers are providing consumers with a greater overall feel of sumptuous living. Dec / 7.595451 Luxurious Wooden Washrooms May / 8.7111479 British Decor Bathroom Suites Jul / 7.481397 Decadent Bathrooms Apr / 5.173481 24K Gold Washrooms May / 7.2113219 Blinged-Out Bathrooms (UPDATE) Jan / 5.999920 Gilded Bathroom Fixtures May / 476387 Sinuous Marble Bathrooms

33. http://www.trendhunter.com/id/106693 Copyright © TrendHunter.com. All Rights Reserved Hauto Couture Lavishly adorned cars become more of a fashion accessory than mode of transportation 6.5 Score: DEMOGRAPHICS Popularity Activity Freshness Autos Implications - The recent degree of auto ornamentation would be more fitting on a runway, rather than a driveway. Though cars have been modified for speed for decades, these luxuriously decorated cars are made with fashion in mind--not function--and give consumers a new way to boast not only their individuality, but their opulence. With the credit crunch at bay, consumers are continuing to look for ways to flash their cash--and hauto couture is a perfect outlet. Feb / 8.3102177 Haute Couture Coups Feb / 6.3104442 Fashion-Forward Fiats Feb / 5.3104463 Fashionable City Cars (UPDATE) Feb / 5.2100354 Fashionably Plaid Vehicles Feb / 5.9103042 $474,130 Executive Escalades Jan / 6.999337 Midas Touch Vehicles Mar / 5.9105999 Leather Brand Automobiles Feb / 5.7103854 Cute Compact Convertibles

34. http://www.trendhunter.com/id/121242 Copyright © TrendHunter.com. All Rights Reserved Appvertising Apps increasingly used as a medium for selling products 6.1 Score: DEMOGRAPHICS Popularity Activity Freshness Autos Implications - A smartphone or tablet application can offer what a standard print ad or commercial cannot: interactivity. Because interactivity affects engagement and engagement augments sales, advertisers are turning to apps to promote their wares. According to reports from eMarketer, Ask.com and Harris Interactive, about 73.3 million Americans own smartphones and 69 percent of them have downloaded an app at least once; thus, "appvertising" is becoming steadily more important in the marketing game. Jun / 6.9115201 Drink-Buying Apps Jan / 4.197360 Apprehensive Auto Apps Dec / 4.495590 Alcohol Advertising Apps (UPDATE)

35. http://www.trendhunter.com/id/95261 Copyright © TrendHunter.com. All Rights Reserved Compound Entrepreneurship Businesses combine disparate offerings to capture diverse interests 6.0 Score: DEMOGRAPHICS Popularity Activity Freshness Business Implications - More businesses are combining seemingly unrelated products and services to appeal to a range of customers. Contrasting combinations like laundry with coffee, bikes with clothing and food with haircare may give a business the advantage it needs in securing new, and diverse, customers -- especially in the face of fierce competitors, short attention spans and tightened purse strings. Aug / 7.686289 Coffee Shop Offices Mar / 5.971433 Breakfast Club Salons Nov / 6.694199 Bike Boutique Shops Sep / 4.587985 Electro-Meat Deli Shops Dec / 5.294802 Laundromat Cafes Oct / 5.191593 Social Media Superstores

36. http://www.trendhunter.com/id/104938 Copyright © TrendHunter.com. All Rights Reserved In-Store Social Physical retailers offer browsing customers a social media experience 6.4 Score: DEMOGRAPHICS Popularity Activity Freshness Business Implications - Some retailers who lack a strong social media presence are looking at other ways to lure digitally savvy customers into their shops. Virtual displays that allow customers to share their shopping experiences, and iPads that let patrons instantly connect to the web, appeal to the consumer who looks at shopping as a social experience, or who simply requires digitalization to be part of everything they do. Jan / 7.698968 Paperless Cafe Newsstands Jan / 6.999019 3D Retail Shopping Walls Dec / 4.996334 Futuristic Banks Oct / 5.191593 Social Media Superstores

37. http://www.trendhunter.com/id/96022 Copyright © TrendHunter.com. All Rights Reserved Congreenience Everyday products turned eco-friendly make going green easier 6.3 Score: DEMOGRAPHICS Popularity Activity Freshness Eco Implications - While more consumers are certainly concerned with living greener lifestyles, many remain indifferent. The inconvenience associated with making eco-friendly choices may be the cause, as many consider living green to be cumbersome. Now, "congreenient" products are infusing daily habits with eco-consciousness to make going green easier for the on-the-go consumer. Aug / 6.983577 Sustainable Bus Stops Oct / 5.357608 Biodegradable Garbage Bags Dec / 6.295410 Eco-Friendly Takeout Mar / 669181 Greener Fast Food Packaging Apr / 5.372075 Biodegradable Cigarette Butts May / 4.676620 Compostable Coffee Cups Jan / 4.464448 Projecting Desktops

38. http://www.trendhunter.com/id/116895 Copyright © TrendHunter.com. All Rights Reserved Ecotels Green accommodations appeal to environmentally conscious travelers 7.4 Score: DEMOGRAPHICS Popularity Activity Freshness Eco Implications - For green-minded consumers, being on vacation doesn't mean a break from eco-friendly living. Luckily, they have a number of green accommodations to choose from, both luxurious and otherwise. From extravagant eco resorts to more affordable sustainable lodging, hotels around the world are getting green makeovers, grabbing the attention of travelers who want to do their part while kicking back. Jan / 7.897784 Idyllic Eco Chalets Jun / 7.5116771 Cellular Megastructures Jun / 8113623 Extravagant Eco-Escapes Feb / 7.4104190 Stylish Sustainable Resorts Feb / 6101182 Ultra Sustainable Hotels Feb / 5.2102384 Eco-Friendly Pod Hotels (UPDATE) Mar / 6.9104980 Eco Sanctuary Resorts

39. http://www.trendhunter.com/id/110069 Copyright © TrendHunter.com. All Rights Reserved Glamorized Solitude Loneliness gets perceived in a more positive light 7.7 Score: DEMOGRAPHICS Popularity Activity Freshness Fashion Implications - Relieving consumers of the usual feeling of depression related to solitude, businesses are creating a more positive outlook on the idea of flying solo. Promoting their products with a single model and plenty of color, companies hope to tie lonesomeness with a more lighthearted feeling, maintaining that what they are promoting can provide contentment, even for those who feel alone. Jun / 8.3114562 Lonely Island Photography Jan / 8.498944 Deranged Domestic Editorials Feb / 7.8102976 Lonely Housewives Mar / 7.3107165 Lonely Traveler Photoshoots Feb / 6.6104438 Vivid Solitary Spreads Feb / 5.4103122 Lonesome Vixen Photography

40. http://www.trendhunter.com/id/112593 Copyright © TrendHunter.com. All Rights Reserved Virtual Makeovers Online social sites allow the trying of beauty products prior to purchase 7.4 Score: DEMOGRAPHICS Popularity Activity Freshness Fashion Implications - Extending the "try before you buy" concept to the online world, businesses are creating social media sites that allow consumers to try on makeup products and hairstyles virtually prior to purchase. With the convenience of these websites, individuals can then give themselves virtual makeovers in the comfort of their own homes, and test out products in a hassle-free manner prior to purchasing them. May / 7.375058 Full-Service Virtual Makeovers May / 5.275611 Virtual Outfit Makeovers May / 4.9112451 Extensive Hairstyling Apps

41. http://www.trendhunter.com/id/95521 Copyright © TrendHunter.com. All Rights Reserved Simulated Maturity Adult products altered for kids encourage lost adolescence 6.8 Score: DEMOGRAPHICS Popularity Activity Freshness Life Stages Implications - Products and services normally reserved for adult consumers are being altered for the child demographic. Offering kid versions of adult products instills a sense of independence among children, giving them the freedom to act as adults. This shift in target demographic and the increased taste of adulthood among children will have a profound effect on youth culture, the extent of which still remains to be seen. Dec / 7.260769 Toddlers in Heels Nov / 7.493522 Fantasy-Filled Stores Aug / 6.585196 Playscape Cafes Nov / 7.594208 Child's Play Restaurants Sep / 5.887104 Sports Cars for Kids Oct / 4.790384 Cutesy Hair Dryers Nov / 4.992988 Kid-Friendly Tablets

42. http://www.trendhunter.com/id/95527 Copyright © TrendHunter.com. All Rights Reserved Multi-tasking Meals Multi-functional restaurants allow for optimal use of mealtime 6.0 Score: DEMOGRAPHICS Popularity Activity Freshness Lifestyle Implications - The demanding schedule of today's consumer, and their desire to minimize idleness, puts high value on products that are multi-task-friendly. Restaurants that cater to more than a consumer's appetite appeal to the urge to stay busy throughout the entire day, while providing an opportunity for restaurant owners to open truly unique eating establishments. Aug / 7.686289 Coffee Shop Offices Aug / 6.551978 Bunny-Petting Cafes Apr / 5.272238 DIY Sewing Cafes Aug / 3.585127 Bookworm Accommodations Dec / 5.294802 Laundromat Cafes

43. http://www.trendhunter.com/id/99808 Copyright © TrendHunter.com. All Rights Reserved Mood Merchandise Emotion-enhancing goods heal busy, stressed consumers 5.8 Score: DEMOGRAPHICS Popularity Activity Freshness Lifestyle Implications - The stress of today's fast-paced world has created a subset of frustrated, often stressed consumers looking to relieve anxiety and boost their happiness. Companies are capitalizing on the abundance of neuroses by creating products with mood-enhancing properties that also serve multiple functions, thereby providing consumers with a convenient way to pursue happiness. Mar / 7.469266 Mood-Improving Cycles Nov / 894317 Emotionally- Charged Phones Jan / 4.797739 Heart-Shaped Keepsakes Apr / 3.671271 Quirky Psychological Potions Aug / 5.184898 Memory- Stimulating Music Jan / 3.599506 Emotional Healing Jewelry

44. http://www.trendhunter.com/id/104673 Copyright © TrendHunter.com. All Rights Reserved Temporary Heartbreak Solutions for singles offer quick fixes for a broken heart 5.8 Score: DEMOGRAPHICS Popularity Activity Freshness Lifestyle Implications - Rather than wallow in misery, single consumers are taking matters into their own hands with substitute lovers and quick fixes for heartache. Unlike their more scandalous sister (sex), however, the single-status solutions of today are based on affection, playfulness and novelty. With today's emphasis on fast living, quick distractions for a broken heart are essential; consumers just don't have the time to mourn. Feb / 7.3103333 Heartbreak Healing Supplies Feb / 6.4104376 Virtual Faux Boyfriends Mar / 4.870425 Disembodied Cushions May / 5.276114 Break-Up Guidelines Jan / 4.3100831 Boy-Toy Pendants Jan / 4.6100802 Significant Other Substitutes

45. http://www.trendhunter.com/id/108802 Copyright © TrendHunter.com. All Rights Reserved Small Indulgence Miniature treats and sweets help consumers control consumption 5.4 Score: DEMOGRAPHICS Popularity Activity Freshness Lifestyle Implications - Bigger isn't always better, especially when it comes to junk foods. With society's emphasis on healthy eating, consumers are stuck in a struggle between indulgence and control, and miniature-sized versions of their favorite treats help to bridge the gap. By offering bite-sized takes on cakes and other saliva-inducing foods, brands are letting consumers have their cake, and eat it too--without guilt. Jul / 3.349176 Mini Pie Snacks Apr / 6.5107861 Scrumptious Cake Truffles Jan / 4.597875 Cute Miniature Confections (UPDATE)

46. http://www.trendhunter.com/id/98235 Copyright © TrendHunter.com. All Rights Reserved Printeractive Creative advertisers infuse print ads with interactive qualities 6.1 Score: DEMOGRAPHICS Popularity Activity Freshness Marketing Implications - Some argue that print is a dead medium, but advertisers creating interactive, consumer-engaging print ads beg to differ. Truly creative ad agencies are making their paper print ads interactive, including elements like foldable merchandise and QR codes. Brands are able to better create top-of-mind awareness as consumers receive tangible takeaways that maximize engagement. Oct / 7.989782 Chesty Company Promotions Nov / 8.194176 Phallic Congratulatory Cards Jan / 5.898012 Upcycled Advertisement Footwear Dec / 796643 Pinhole Polaroids Jul / 2.883025 Interactive Print PSAs Sep / 3.487006 Foldable Bike Ads Nov / 4.693583 Jail-Bound Branding

47. http://www.trendhunter.com/id/105820 Copyright © TrendHunter.com. All Rights Reserved Community DIY Crowdsourced customization lets customers collaborate for tangible results 5.6 Score: DEMOGRAPHICS Popularity Activity Freshness Marketing Implications - While crowdsourcing allows companies to gain the ideas of the "crowd," crowdsourced customization is going one step further. This tactic asks customers to collaborate and apply their own creativity for a specific, tangible result they can call their own. Users get more than a chance to give their idea or interact--they can express themselves and unite with others in an artistic way that also garners them a product or a tangible creation. Feb / 7.9104654 Customizable Shoe Toys Dec / 5.395723 Crowdsourced Highway Art Feb / 5102477 Crowdsourced Restaurants Jun / 3.979436 Chatroulette Artwork Feb / 4.3104148 DIY Luxury Auto Designs

48. http://www.trendhunter.com/id/99749 Copyright © TrendHunter.com. All Rights Reserved Neo-Nerdom Glamorized geeks are hailed as celebrities, redefining pop culture 6.0 Score: DEMOGRAPHICS Popularity Activity Freshness Pop Culture Implications - Media that was once populated by traditionally beautiful pop culture figures are being taken over by "neo-nerds," whose quirky qualities are increasingly being considered beautiful by the general population. The neo-nerd is a strange yet successful person who (unlike their prototypical nerd predecessor) is not only accepted by, but hailed as, a superior in society. Today's nerds have become symbols in society that question the traditional meaning of "cool." Dec / 7.695140 Facebook Founder Fashion Jan / 799671 Hair Morphing Contests Dec / 5.696162 Facebook Mag Covers Jan / 4.798521 Epic Financial District Photography Sep / 6.389336 Facebook Comics Sep / 3.989230 Pixelated Techie Portraits Jan / 3.999475 Giant CEO iPortraits

49. http://www.trendhunter.com/id/101699 Copyright © TrendHunter.com. All Rights Reserved Meme Reality The Internet's most infamous ideas are brought to life in products 6.6 Score: DEMOGRAPHICS Popularity Activity Freshness Pop Culture Implications - Internet memes have become such a big part of online culture that they are now starting to cross boundaries from the digital realm to the physical. Designers are creating tangible goods based on the most popular memes, and consumers are welcoming them with open arms, indicating that nothing in the virtual world stays virtual for very long. May / 7.375280 PC Pet Beds Oct / 6.291345 Rapper-Ready Embroidery Oct / 5.992310 Smartphone Game Garments Jul / 5.980735 Internet Meme Science Shirts Jan / 6.599938 Internet Meme Fighting Superheroes Nov / 5.493676 Social Media Caps Jan / 5.465981 Internet Meme Tattoos

50. http://www.trendhunter.com/id/108345 Copyright © TrendHunter.com. All Rights Reserved Social Media Therapy The virtual community becomes a place to seek advice 5.5 Score: DEMOGRAPHICS Popularity Activity Freshness Social Media Implications - Social media is not only becoming more accessible, but is also providing users with a means for more in-depth interaction. Users are reaching out to their online "friends" and other online community members for advice on everyday problems and even serious issues. With the convenience of finding therapeutic relief online, individuals may decide to consult their real-world peers less often. Sep / 4.153266 Astrology-Based Social Networking Apr / 6.5108065 Relationship Status Sites Mar / 4.2105572 Online Breakup Bazaars

51. http://www.trendhunter.com/id/101223 Copyright © TrendHunter.com. All Rights Reserved Instant Artistic Art-focused apps make it easy for consumers to express themselves visually 5.5 Score: DEMOGRAPHICS Popularity Activity Freshness Technology Implications - The Internet age has bred a population of self-taught consumers, with online resources making it easy to learn almost any subject in an instant. This is most evident in art and photography, with apps and sites dedicated entirely to enhancing what little (if any) training a consumer has. Now, with the touch of a button, anyone with a smartphone can be an instant artist. Aug / 7.385509 iPad Easels Jan / 5.596270 Holistic Phoneography Apps Jan / 6.2100864 Symmetrical Photography Apps Jan / 5.997870 Tablet Paintbrushes Jun / 3.276932 Designer-Friendly Apps Jul / 380616 Neon iPhone Graffiti

52. http://www.trendhunter.com/id/106091 Copyright © TrendHunter.com. All Rights Reserved Social Tech Devices made specifically for social networking signify a true social media addiction 6.5 Score: DEMOGRAPHICS Popularity Activity Freshness Technology Implications - Most mobile phones give the option to connect to social media; however, there has been a rise in devices made specifically for social media use. What was once considered an addiction to communication has become an addiction to social networking, and typical telecommunication devices no longer suffice. Lengthy phone conversations are becoming increasingly unnecessary to the consumer who is accustomed to communicating in 140-character snippets. May / 6.676597 Touchscreen Tech Bracelets Oct / 792041 Social Media Shortcuts Mar / 7.7105739 Social Networking Typing Tools Jan / 5.1100182 Instant Messaging Keyboards Jan / 4.498157 Cute Electronic Bunnies Feb / 6.3103080 Social Networking Phones

53. http://www.trendhunter.com/id/102788 Copyright © TrendHunter.com. All Rights Reserved Lesscapism Less luxury is more as consumers search for a truly unique vacation 7.5 Score: DEMOGRAPHICS Popularity Activity Freshness World Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance. Jan / 7.499758 Recycled Refuse Tourism Jan / 7.799462 Mini Budget Lodgings Jun / 6.977659 Temporary Trash Tourism Jan / 6.897591 Temporary Cargo Structures Nov / 7.993419 Hidden Hobbit Hotels Jan / 6.9100311 Urban Tube Hotels (UPDATE) Apr / 5.573897 Rabbit Hole Hostels

54. Copyright © TrendHunter.com. All Rights Reserved TREND HUNTER 54 1,200 PRO Trends, 50 reports & Custom filters for YOUR brand Supercharge Innovation! Subscribe to our Trend Hunter Platform, and you’ll get: -The 300 page 2012 Report -1,200 more PRO Trends -120,000 Examples -50+ Industry Reports -A Custom Trend Platform -Our Innovation Toolkit! TrendHunter.com/TrendReports