1. WPFL Diversity Challenge Tina Evans Caines Todd Franzen

2. WPFL Diversity Challenge Commitment Implement minority special event during National Minority Donor Awareness Day (NMDAD) through our annual Gospel Concert. Reach out to minority Chambers of Commerce in our region –a total of 5 or more. To engage our Multicultural volunteer committee to help us bring five new partners to the table. To cultivate the relationship with the Philadelphia City Health Commissioner who recently donated a kidney to a friend.

3. WPFL Diversity Challenge Action On 7/31/06 we held our annual Gospel Concert to celebrate NMDAD. We partnered with Radio One, NKF, Lions eye bank, and two transplant hospitals. More than 1,000 people attended the event, featured speakers were African American and Hispanic transplant recipients and donor families.

4. WPFL Diversity Challenge Results Used a post-concert participant survey. We included a question to test audience beliefs before the concert and asked if their belief/decision about donation had changed as a result of the information shared during the concert.

5. WPFL Diversity Challenge Gospel Concert Survey Results 1. Do you have the “Organ Donor” designation on your driver’s license? –Yes: 43% No: 54% No Response 3% 2. Did tonight’s event change your decision to be an organ and tissue donor? Of those who responded no to question #1: –62% said they changed their mind

6. WPFL Diversity Challenge Gospel Concert Survey Results (cont.) 3. Are you going to discuss your decision to donate with your family? –Yes: 75% No: 13% No Response 12% 4. Would you like a Gift of Life representative to speak at your church or community group Of those who responded no to question #1: –Yes: 25% No: 36% No Response 39%

7. WPFL Diversity Challenge Next steps Follow-up with new community groups and churches that were suggested on the participant surveys. Develop relationships with four top African American chambers of commerce: Harrisburg, Lehigh Valley, Philadelphia, and Wilmington as wells as the Hispanic Chamber of Commerce in Philadelphia. Further publicize the challenge with our volunteers and staff using website, meetings, newsletter and direct mailing.