1. MARKET ANALYSIS TOOLS PREPARED BY: A SANDA L ANGUZA DIRECTORATE: INTERNATIONAL TRADE

2. 1. MARKET ANALYSIS PROCESS Define your product Quantitative Analysis Qualitative Analysis Business contacts Market analysis Screen the markets Trade Map & Market Access Map World Trade Atlas Research market characteristics Standards Map & Trade competitiveness Map 2

3. 2. QUANTITATIVE ANALYSIS  What are the fastest growing markets?  Which countries are supplying to those markets?  What is the position of our products in those markets?  What are the access conditions for those markets? Quantitative Tools  www.trademap.org - FREE www.trademap.org  www.macmap.org - FREE www.macmap.org Register  mas-admintools.intracen.org/accounts/Registra-tion.aspx  DAFF & NAMC has access to the link 3

4. 2.1Trade map Easy to use Constantly upgraded The department is running a training with International trade Centre Provinces are involved Some industries 4

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6. EXPORTERS OF MIXTURES OF EDIBLE NUTS AND DRIED FRUITS ExportersMarket shareValue exported in 2010 (in thousand US$) WORLD100%280 664.00 UNITED STATES OF AMERICA 16%45 380.00 GERMANY14%39 727.00 ITALY13%37 051.00

7. IMPORTERS OF SA PRODUCTS ImporterMarket share ZIMBABWE15.8% ZAMBIA13% AUSTRALIA12.8%

8. Fastest growing markets 8

9. 2.2Market Access – MAP (www.macmap.org) What are the tariffs faced by a SA exporter in the target markets? 9

10. MARKET ACCESS MAP (www.macmap.org) 10

11. TARIFFS FACED MARKETSUPPLIERTARIFF ZIMBABWESouth Africa0% ZAMBIASouth Africa0% AUSTRALIASouth Africa5% Turkey5% 11

12. 3. ADDITIONAL SOURCES – TRADE INFORMATION DIRECTORY (www.daff.gov.za/international trade/trade facilitation) www.daff.gov.za/international 12

13. Cont…………………………… Trade information Directory includes additional sources, it covers a wide range of topics: Market access barriers and tariffs:  European Union Tariffs  SACU tariffs Trade analytic databases:  SADC Trade data  Trade and Industry Policy Secretariat (TIPS) Economic and trade research:  Agribusiness online  National Agricultural Marketing Council 13

14. 4. QUALITATIVE ANALYSIS Qualitative Tools  www.p-maps.org- FREE  www.standardsmap.org- FREE Is used to address:  What are the market characteristics?  What are the packaging and labeling requirements?  How should the product be priced?  How is the product distributed in the target market?  What are the options for promoting the product? 14

15. .. THANK YOU 15

16. CONTACT DETAILS Directorate: International Trade Tel: 012 319 8452 Fax: 012 319 8001 E-mail:ditr@daff.gov.zaditr@daff.gov.za 16