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Published byAdela Golden Modified over 8 years ago
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Promoting Creativity and Innovation in Global Entrepreneurs
David J. Adams Centre for Bioscience and Faculty of Biological Sciences
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‘Developing New Business Ideas’ Andrew and Mary Bragg
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‘Whole brain thinking’
+ DIVERGENT or ‘KALEIDOSCOPE’ or ‘RIGHT BRAIN’ THINKING CONVERGENT or ‘LEFT BRAIN’ THINKING Intuition Imagination Questioning Re-arranging New perspectives Logical Rational Selection Evaluation
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Convergent vs. Divergent thinking
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Idea development process and ‘whole-brain thinking’ (Bragg & Bragg)
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Creativity and Research-led Teaching website
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Creativity and Research-led Teaching website
Cutting edge research (short films) Promotion of creativity in individuals ‘Group chat’ and ‘Fridge magnets’ Structured group sessions
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Promoting creativity in individuals
Analogies Brainstorming and mind-mapping Challenging assumptions Clichés and proverbs Idea dump Curiosity Google-storming Importance of a fresh eye Personal analogy Relational words Two words
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Curiosity/inspiration from the unusual
‘Chance favours only the prepared mind’ Louis Pasteur
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Challenging assumptions
Dyson Leeds iMac
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Challenging assumptions
‘THINKING OUTSIDE THE BOX’
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Analogy Showerhead Hubble telescope
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Analogy: bio-inspiration
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Brainstorming and mindmapping
Freemind:
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Incubate and communicate
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Group chat and ‘Fridge magnets’
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Submitting ideas/ ‘Fridge magnets’
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Promoting creativity in groups
Group brainstorming Lotus blossom Six Thinking Hats
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Promoting creativity in groups: Six Thinking Hats
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Creativity and Research-led Teaching website
Applications in other disciplines Inter-disciplinary collaborations THE SITE IS AVAILABLE TO USERS OUTSIDE LEEDS:
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