1. WOLFF OLINS Wolff Olins Technology February 2015 © Wolff Olins 2014.

2. Our point of view Today digital touch points are a customer’s first and sometimes only interaction with a brand. We believe it is the individual’s digital customer experience which defines the brand. Within an organisation, digital is also the principal mechanism by which today’s brands are managed and cultural change is scaled. © WOLFF OLINS 2014. 2

3. We are brand led technologists We help shape the way brands are perceived and behave in the world. Our in-house team of UX and interaction designers, digital delivery managers and technologists helps connect with users and scale change using a combination of brand thinking and digital expertise. Our technology team is a unique group of senior digital professionals who work in collaboration with specially selected partners. © WOLFF OLINS 2014. 3

4. Unique branded experiences Loyalty and advocacy don’t grow out of me-too experiences. That’s why we create unique customer experiences that amplify the brand idea. Your brand is defined by the quality of the user experience and the interactions you create. This isn’t something that stands still either. By measuring and analysing customer interactions and social activity, we can evolve the brand to meet the changing needs of the customer. © WOLFF OLINS 2014. 4

5. © Wolff Olins 2014. What we do

6. Technology is part of everything we do… Ensuring a business is set up for large scale transformational change. Developing product experiences and platforms. Designing digital visual identities. Through digital products and services, we help people mobilize and drive change and interact with customers in new ways. © WOLFF OLINS 2014. 6 Digital strategy User experience Interaction design (UI) Experience prototypes Website development App development Social media strategy Content development Experiential marketing Guidelines in code Digital tools and services

7. © Wolff Olins 2014. Who we are

8. © Wolff Olins 2014. Sarah has worked in the digital space for nearly fifteen years, and has helped multiple brands deliver people-centered solutions. She has worked on a range of projects from large-scale re-platforming of internet banks to small start-up operations. Previous to joining Wolff Olins Sarah was head of User Experience at DigitasLBi, an interaction design consultant at IDEO, and has a masters degree from the Royal College of Art. Sarah UX Director Caroline Delivery Director Caroline has worked in digital since 1997, helping to bring client’s digital strategies to life. Most recently she has worked on digital service design programmes for Channel 4, Vodafone, HSBC and the Co-operative. Now at Wolff Olins, with the help of our growing team of developers and interaction designers, she conceives and delivers digital products and services – helping to position a new brand, increase employee engagement or bring about change. Caroline is a certified SCRUM master and trained in Prince2 and PMI.

9. © Wolff Olins 2014. Dan is a developer with a focus on user experience and interactive experience design and has recently led the redesign of a website for a global professional services client. Prior to Wolff Olins, Dan was a co-founder at Are.na, a collaborative research platform where he worked on platform redesign, as well as projects with NYC’s Museum of Art and Design, New Museum, and MoMA PS1. Anthony has over 15 years of digital agency experience, delivering creative technical solutions that solve brand and marketing problems. At its core, his role is about working closely with creative teams to bring technology to the heart of a process, helping to quickly test ideas in code through rapid prototyping and code sketches. Prior to joining Wolff Olins Anthony was a Technical Director at R/GA working with Beats Music, Getty Images and Unilever on award winning technology and marketing projects. Anthony Technical Director Dan Developer

10. © Wolff Olins 2014. Calle is a Hyper Island graduate in Interactive Art Directing and has 7 years experience as a designer. He has a strong background in user experience and interaction design, most recently providing Orange with a vision for their digital customer experience. Prior to Wolff Olins Calle was a Design Director at Happy Forsman & Bodenfors where he created identities for Thomas Cook, the Eurovision Song Contest 2013 and the Swedish National Parks which was awarded a Cannes Design Silver Lion 2012. As an Interaction Designer, Alastair’s role is to help brands thrive within a digital context. He is continually evolving new processes and methodologies but understanding users’ motivations – and helping them get to where they’re going – is key to what he does. He has been lucky to work with some amazing clients from a diverse range of sectors: digital signage systems for the Science Museum, microsites for the Crafts Council, an exhibition stand for the University for the Arts London, large scale installations for the British Council, a multilingual online children’s encyclopedia for schools in Abu Dhabi and mobile apps for a digital publishing company. Alastair Interaction Designer Calle Interaction Designer

11. © Wolff Olins 2014. How we work

12. Agile Our process consists of iterative cycles of Direction and Action. One cycle informs the other. On digital projects we use the SCRUM methodology. It allow us to constantly adapt the product based on learnings from the previous iteration. © WOLFF OLINS 2014. 12

13. User centred We involve the user throughout our process. We use customer insight to drive our digital proposition and customer experience vision. This coupled with our brand thinking helps us to deliver a unique experience which delivers on the brand. We test our concepts and prototypes with users as we develop them to ensure we are meeting users needs We use A/B testing to test and optimise our products and services and ensure we are delivering on the goals and objectives we established upfront. © WOLFF OLINS 2014. 13

14. Data driven We use customer data to understand our users, the devices they use, their behaviour, potential pain points as well as perceptions. We also use data to drive our brand thinking, brands no longer stand still and are constantly evolving, our technology focus allows us to constantly adapt. © WOLFF OLINS 2014. 14

15. Collaborative © WOLFF OLINS 2014. 15 At Wolff Olins we understand that working in partnership is key to realising the potential of the brand. We regularly work with our client’s own digital product and project teams as well as their technology partners. We find that having a shared office space really helps, as well as having a shared online workspace and pattern library.

16. © Wolff Olins 2014. Thank You