1. ISMEA MONITORING MARKET SYSTEM: FRUIT AND VEGETABLES PRICES OBSERVATORY An example of the Italian collection prices System Patrizio Piozzi Roma 19/12/2012

2. ISMEA MONITORING MARKET SYSTEM: FRUIT AND VEGETABLES PRICES OBSERVATORY 1.Ismea: a general overview Tasks and goals The monitoring market system 2.The fruit and vegetables Observatory: Goals How it works The results: on the web site www.ismeaservizi.it

3. ISMEA The Institute of Services for the Agricultural and Food Market - is a public body established in 1987  Informative about agricultural an food markets  financial  insurance  land management, rural land improvement and agricultural turnover  Technical assistance to Italian Public Administration at local and central level In accordance the DLgs n. 419 of 29/10/99 realises services:  improving market transparency and information  Relationship between bank and insurance system  increasing the companies' competitiveness and reducing their risks  reducing production and market activities risks Agricultural and food system (agricultural, financial, insurance, industrial stakeholders, public administrations and consumers) To support To promote:

4. ISMEA MARKET AND INFORMATIVE SERVICES ARE BASED ON LONG TERM EXPERIECE STATISTICAL TOOLS  Business farms panel  Business food firms panel of industrial processing  Business panel of retail operators  Consumer panel monitoring household food consumption  Organic products Observatory  Geographical and origin indication Products Observatory  Farm gate prices  Wholesale prices  Comsumption prices  Production costs  Lands market Observatory Panels Data collection Network Data Analysis  Annual economic and financial report  Short term quarterly Report for each field of agricultural sector  Weekly News about market trends  on demand studies and analysis  Land market Annual report

5. ISMEA set of tools for food chain monitoring 5 Food firms Ho.re.ca Traditional retail Grocery retailers Households consumption Households consumption Export Farms Wholesalers SuppliersSuppliers Import Farms panel Farm gate prices collection network DB of indication of origin products Wholesale price collection network Business panel of retail operators DB foreign trade Consumer panel monitoring household food consumption Consumption price collection network by retail operators Business food firms panel of first and second industrial processing Balance sheets for main products Company balance sheets data Product chain Purchase prices of the means of agricultural production collection network DATAWAREHOUSE

6. PARTNERSHIP 6 National institutions Mipaaf, AGCM, mr. prezzi, Nas, … Associations agr., OP, … Aia, Avitalia, Italia ortofrutta, … Food Processors Associations Food company Müller, Findus, … EU Institutions DG agri, Eurostat, gruppi previsioni, … Credit Insurance ABI (Unicredit, Bnl, BPop, Mps, …), Ania, Asnacodi International body Amis, Franceagrimer …

7. ISMEA COLLECTION PRICE NETWORK – AN OVERVIEW The prices survey network - certified in accordance with the UNI EN ISO 9001:2008 – is organized on:  250 expert interviewers who look for and collect data and market informations  400 Places of survey on national territory for farm gate prices  6.000 farm gate prices collected weekly for further 600 products  50 wholesale markets  17 GDO companies with 800 iper/super for consumption prices collection  500.000 consumption prices collected weekly about further 5.000 products  20 Places of survey for production technical means prices  300 typology of production technical means monthly monitoring The Ismea informative asset is based on a data collection Network - for agricultural prices and costs monitoring – and on specific Panels - for food farming and processing sectors climate and trend.

8. THAT IS NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY - GOALS  To make available the prices of the most important fruit and vegetable products  To compare prices at different stages of the supply chain, homogenizing the products classification  To follow the prices formation along the chain checking any anomalous behavior MARKET TRANSPARENCY

9. NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY - GOALS The national fruit and vegetables observatory as a part of Ismea price survey works along the entire chain, from farm gate to retail Farm gate price network Interviewers  Citrus: 9  Fruits: 24  Vegetables: 24 Products  Citrus : 5  Fruits : 15  Vegetables : 30 Places  Citrus : 8  Fruits : 25  Vegetables : 38 Farm gate price network Interviewers  Citrus: 9  Fruits: 24  Vegetables: 24 Products  Citrus : 5  Fruits : 15  Vegetables : 30 Places  Citrus : 8  Fruits : 25  Vegetables : 38 Farm gate price network Interviewers  Citrus: 9  Fruits: 24  Vegetables: 24 Products  Citrus : 5  Fruits : 15  Vegetables : 30 Places  Citrus : 8  Fruits : 25  Vegetables : 38 Farm gate price network Interviewers  Citrus: 9  Fruits: 24  Vegetables: 24 Products  Citrus : 5  Fruits : 15  Vegetables : 30 Places  Citrus : 8  Fruits : 25  Vegetables : 38 Consumer prices network - Retail operator  16 Products  Citrus : 6  Fruits: 15  Vegetables : 43  Processed fruits and citrus: 10  Processed Vegetables : 34 Places (Province)  83 Stores  800 Consumer prices network - Retail operator  16 Products  Citrus : 6  Fruits: 15  Vegetables : 43  Processed fruits and citrus: 10  Processed Vegetables : 34 Places (Province)  83 Stores  800

10.  Colletting data from real bargaining  organizing prices in a Data warehouse  standardizing products classification  processing data with appropriate weighting  making available many kind of processing data:  with different levels of aggregation;  at national or local level;  covering different time intervals. NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY – HOW IT WORKS

11. NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY – THE RESULTS AS WELL AS MOST PART OD DATA COLLECTED AN OUTPUT PRODUCED, THE FRUIT AND VEGETABLES OBSERVATORY RESULTS ARE AVAILABLE ON THE WEB SITE

12. NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY THANK YOU FOR YOUR ATTENTION