2. Marketing ESL 105 PROJECT PRESENTER: Fei-Hsuan Chen, Wan Ting Lu INSTRUCTOR: Lyra Riabov

3. DISCUSSION Definition of Marketing The four P’s Definition of Target Market Case Study: MINI COOPER S Summary Reference

4. Do You Know What Is Marketing? Marketing means the movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company’s objectives.

5. What is The Four P ’ s? Marketing can be divided into four main elements that are popularly known as the four P’s: PRODUCT PRICE PLACEMENT PROMOTION

6. Relationship of Four P ’ s

7. Product Product: the good or service that a company wants to sell.

8. Price Price: a company charges for its product-below, with and above.

9. Placement Placement: involves getting the product to the customer.

10. Promotion Promotion: communication between buyer and seller

11. MINI ’ S Relationship with BMW Along with its automotive concerns, the BMW Group's activities comprise the development, production and marketing of motorcycles, as well as comprehensive financial services for private and business customers: Automobiles: With BMW, MINI and Rolls- Royce Motor Cars, the BMW Group is the world's only car maker to pursue a purely premium strategy for all market sectors covered by its brands, from exclusive smaller cars to top-of-the-range luxury limousines.

12. Target Market The group of customers and consumers who will probably buy the product is known as the target market.

13. Target Market of MINI YOUNG UNCONVENTIONAL READY FOR CHANGE

14. MINI COOPER S V.S.BEETLE- Product 2005 MINI COOPERS 2005 Volkswagen New Beetle GLS 2.0L Height/Length/ Weight 56.2/143.9/267959.0/161.1/2743 Horsepower @ RPM 168@6000115@5200 Standard Engine 1.6L2.0L

15. MINI COOPER S V.S.BEETLE- Price 2005 MINI COOPERS 2005 Volkswagen New Beetle GLS 2.0L Market Price$19,899$18,770 Invoice Price$17,992$17,540 MINI COOPERS price is above the market.

16. MINI COOPER S V.S. BEETLE- Placement 2005 MINI COOPERS 2005 Volkswagen New Beetle GLS 2.0L Car Fair Car dealer Less (only 75)More (even in NH)

17. MINI COOPER S V.S. BEETLE- Promotion 2005 MINI COOPERS 2005 Volkswagen New Beetle GLS 2.0L EntertainmentOptionalNot Available Basic Warranty 50000 Mi /48 Months Powertrain Warranty 50000 Mi /48 Months 60000 Mi /60 Months AgentBMW GROUPNONE

18. MINI ’ S Slogan-LET ’ S MOTOR SLOGAN!

19. What we have learnt in Marketing? Four P’s Marketing definition Target market Experience

20. Hey, guys! Do you have any questions?

21. References http://autos.yahoo.com/new_cars.html http://www.miniusa.com/crm/load_mini.jsp http://www.bmwgroup.com/

22. Oops! I got to go, see you