1. The Lead Generator Users’ Guide www.LeadGenerator.com Registering, Posting and Searching

2. 2 Overview - Part I Registration –User –Company –Business Card Posting your company’s initial entries –Company Description –Products & Services –Needs –Organization Chart –Leads –Ads, blogs –Contacts Searching for leads –Sending and responding to messages

3. 3 Checks and Blocks You Must:To Do the Following: RegisterAccess the system Post Company DescriptionSearch Company Descriptions Post NeedsSearch Needs Post Products & ServicesSearch Products & Services Post LeadsSearch Leads Post Your Organization Chart View Other Companies’ Organization Charts Reply to MessagesSend Messages

4. 4 1. Registration

5. 5 1a. User Registration

6. 6 xxxx@xxxxxxxxxx.com

7. 7 1a. User Registration

8. 8

9. 9

10. 10 1b. Company Registration

11. 11 1b. Company Registration

12. 12 1c. Company Registration

13. 13 1d. Your Business Card

14. 14 Registration Complete

15. The Lead Generator User’s Guide - Part II www.LeadGenerator.com Posting Your Company’s Data

16. 16 Overview - Part II Registration –User –Company –Business Card Posting your company’s initial entries –Company Description –Products & Services –Needs –Organization Chart –Leads –Ads, blogs –Contacts Searching for leads –Sending and responding to messages

17. 17 2a. Your Company Description

18. 18 2a. Your Company Description

19. 19 2b. Your Products & Services

20. 20 2b. Your Products & Services

21. 21 2b. Your Products & Services

22. 22 2b. Your Products & Services Drill-Down Method

23. 23 2b. Your Products & Services Drill-Down Method

24. 24 2b. Your Products & Services Drill-Down Method

25. 25 2b. Your Products & Services Drill-Down Method

26. 26 2b. Your Products & Services Drill-Down Method

27. 27 2b. Your Products & Services Text Search Method

28. 28 2b. Your Products & Services Text Search Method

29. 29 2b. Your Products & Services Select SIC Method

30. 30 2b. Your Products & Services Select SIC Method

31. 31 2b. Your Products & Services

32. The Lead Generator User’s Guide - Part III www.LeadGenerator.com Posting Your Company’s Needs

33. 33 2c. Posting Your Company’s Needs

34. 34 2c. Posting Needs

35. 35 2d. Posting Your Company’s Organization Chart

36. 36 2d. Posting Your Company’s Organization Chart

37. 37 2d. Posting Your Company’s Organization Chart

38. 38 2d. Posting Your Company’s Organization Chart

39. 39 2e. Posting Leads

40. 40 2e. Posting Leads

41. 41 2f. Uploading Your Address Book

42. 42 2f. Uploading Your Address Book

43. 43 2f. Uploading Your Address Book

44. 44 2f. Uploading Your Address Book

45. 45 2. Summary

46. 46 2. Summary of Postings

47. The Lead Generator User’s Guide - Part IV www.LeadGenerator.com Searching for “Leads”

48. 48 Overview - Part IV Registration –User –Company –Business Card Posting your initial entries –Company Description –Products & Services –Needs –Organization Chart –Leads –Ads, blogs –Contacts Searching for leads –Sending and responding to messages

49. 49 Checks and Blocks You Must:To Do the Following: RegisterAccess the system Post Company DescriptionSearch Company Descriptions Post NeedsSearch Needs Post Products & ServicesSearch Products & Services Post LeadsSearch Leads Post Your Organization Chart View Other Companies’ Organization Charts Reply to MessagesSend Messages

50. 50 3a. Searching for Leads Oops!

51. 51 Fixed! 3a. Searching for Leads

52. 52 3a. Searching for Leads

53. 53 3a. Searching for Leads

54. 54 3a. Searching for Leads

55. 55 3b. Searching for Needs

56. 56 3b. Searching for Needs

57. 57 4. Messages

58. 58 Making Inferences Direct Matches Based on Company Description Based on P&S Based on location, org chart, ads Buy-Side Applications

59. 59 5. Other Features Contact Management System Forum Chat Help Customer Service

60. 60

61. 61 Benefits For Sales and Marketing Professionals Reduce cold calling Increase your close-rate Shorten your sell-cycle Reduce your sales expenses Build up a back-log of qualified prospects Improve the quality of incoming business Get past gatekeepers Penetrate new market segments inexpensively Communicate directly with decision makers Prospect more effectively Increase sales profitability Access a dynamic source of sales leads Help your company reduce costs For Staff and Purchasing Professionals Reduce the cost of goods and services Improve the vendor selection process Increase vendor quality and responsiveness Improve specification compliance Save time finding qualified vendors Identify strategic partners Locate creative solutions to problems Find profitable new product lines Attract resources Recruit qualified personnel Negotiate purchasing requirements Implement fair procurement rules Issue RFQs Help your company increase its sales

62. 62 Questions?