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Travel & Tourism Trends in India

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Presentation on theme: "Travel & Tourism Trends in India"— Presentation transcript:

1 Travel & Tourism Trends in India

2 Contents Travel & Tourism India - A Tourist Destination
Types of Tourism Favorite Destinations Activities Seasonality of Travel Online Portals Travel & Tourism Industry in 2005 Travel & Tourism Industry in 2006 Travel & Tourism Industry in 2007 Predictions for the Future Inbound Tourism International Travel Behavior

3 Travel & Tourism Industry – A Brief Overview
Travel and Tourism one of the world's largest foreign exchange earner among industries providing employment directly to millions of people worldwide. The industry includes: Government tourism departments Immigration and customs services Travel Agencies Airlines Tour Operators Hotels Many associated service industries such as Airline catering or Laundry services, Guides, Interpreters and Tourism promotion

4 Industries earning Foreign Exchange
Cashew Industry Apiculture – Honeybee industry Marine food industry Textile Industry Floriculture Industry Venture Capital

5 Welcome To India A 5,000 year old History of Culture, Religion, Alternative Medicine, Art and Spirituality fascinate both budget and luxury travelers

6 Tourism Scene - India India has been ranked 9th amongst the top tourism destinations India’s travel and tourism market was valued at US$42 billion in 2005 The World Travel and Tourism Council (WTTC) have named India as one of the fastest growing tourism industries for the next 10 to 15 years Tourism in India contributes 5.9% to the country’s Gross Domestic Product Provides employment to 41.8 million people


8 Types of Tourism Pilgrim - visiting places of worship
Primary Tourism Pilgrim - visiting places of worship Heritage - visiting historical monuments Adventure - adventure through trekking, air/water sports Business - executives arriving in India on business combine tourism with their business trips Leisure - hill resorts, beach resorts, waterfalls, zoological parks, bird sanctuaries, botanical/horticultural gardens Location Char Dham Yatra, Yamunotri, Gangotri Delhi, Agra, Jaipur, Jaisalmer, Jodhpur, Udaipur Sikkim, Goa, Leh, Ladakh Mumbai, Delhi, Kolkata, Bangalore, Ahmedabad Goa, Kerala

9 Types of Tourism Secondary Tourism Medical - medical services like knee/hip replacement, heart surgery, dental procedures and different cosmetic surgeries Graveyard - tourists visiting tombs/cemeteries of their ancestors in India especially in Himachal Pradesh where there are “European Cemeteries” Slum - tourists roam around streets of Delhi, experiencing the life of poor, underprivileged Location Himachal Pradesh, Jharkhand, Ooty Delhi, Mumbai

10 Places & Activities Golden Triangle - Delhi, Agra and Jaipur Sikkim
The Backwaters of Kerala Goa Varanasi Watch the world’s most beautiful monuments, forts, palaces and heritage spots Trekking, mountaineering, mountain biking, river rafting, kayaking and yak safari temples, monasteries, churches and mosques Stay on a houseboat, relish authentic South Indian meals, ride a canoe, get an Ayurvedic massage Beaches, Water sports, Christian Pilgrimage tours and Goan Carnival Bathe in the Ganges and worship the morning Sun

11 Places & Activities Leh &h Ladakh- center of Tibeto-Buddhist culture
Rajasthan Spiritual Tour – Hardwar, Rishikesh, Badrinath, Kedarnath (Char Dham), Gangotri and Yamunotri Temples of Khajuraho Wildlife Sanctuaries - Bandhavgarh, Kaziranga, Kanha, Shivpuri, Periyar, Gir, Ranthambore, Bharatpur and Corbett Visit Buddhist Monasteries Camel festival at Pushkar, sand dunes, palaces & forts at Jaipur, Jodhpur, Udaipur, Jaisalmer Sandunes, Indian Folk Dance and Pushkar Fair. Cleanse the mind, body and soul Watch erotic sculptures with utmost architectural harmony and beauty Watch Bengal Tigers,Indian Peacocks. Asian Elephants, Peacocks , exotic wildlife species

12 Major International Tourist Attractions
Palace on Wheels Heritage on Wheels Deccan Odyssey Luxury Spas & Ayurveda Resorts in India- Ananda Spa Star Cruise Holidays

13 Major International Tourist Attractions
India Wildlife Holidays Jim Corbett National Park, Ranthambore National Park India Pilgrimage Tours Adventure Tours to India Andaman & Nicobar Islands, Gulmarg, Darjeeling, Leh, Manali International Events in India India International Trade Fair, Jobs & Education Fair, International Handicrafts Fair, Delhi International Leather Fair Fairs and Festivals of India Pushkar Camel Cattle Fair

14 Major Tour Operators Popular Tour Operators in India Mann Tours
Namaste Tours India Kesari Travels Travel Corporation of India Maharani Voyages Apollo Voyages India LTC J M Mehta Travels and Tours

15 Seasonality Of Travel Kanha National Park Ranthambore Shimla
FEB - JUNE Kanha National Park Ranthambore Shimla Uttaranchal Srinagar Gir Forest (Gujarat) Dudhwa National Park(Uttar Pradesh) Jim Corbett Park (Uttaranchal) Rajaji National Park(East of Haridwar) MAY- OCTOBER Kashmir Leh, Ladakh Himachal Pradesh Betla National Park (Jharkhand) Srisailam National Park (Andhra Pradesh)

16 Seasonality Of Travel Kerala Rajasthan Golden Triangle Goa Vrindavan
OCTOBER - MARCH Kerala Rajasthan Golden Triangle Goa Vrindavan Varanasi Khajuraho


18 Inbound Tourism There has been a gradual increase in the number of foreigners visiting India during the past few years. Increasing at the rate of 11% per annum, the inbound tourism has brought in huge amount of foreign exchange to India Inbound tourism, in India, is at its peak during the months from October through December

19 Domestic travel 230 million domestic travelers in 2002
There has been a sharp rise in domestic travel by 15-20% in 2003 Inbound tourism, in India, is at its peak during the months from October through December Domestic travelers prefer to visit Char Dham and South India

20 Domestic travel States promoting Tourism Himachal Pradesh Kerala
Tamil Nadu Andhra Pradesh Arunachal Pradesh Madhya Pradesh Rajasthan

21 International Travel Behavior
UK and USA are the prominent contributors to the Indian Travel and Tourism industry. Each of them accounted for 15% of overall tourist traffic in India during the year 2005 India, the cradle of Hinduism, Buddhism and Sikkhism attracts Asians such as the Japanese, Chinese, Korean, Thai for religious reasons India, being the second biggest Muslim country in the world attracts a large number of tourists from the Middle East India’s rich spiritual and cultural heritage attracts many international tourists They visit India in search of inner peace and contentment

22 International arrivals in India
India is the most preferred destination for more than 42% of the total foreign tourists coming to South Asia In 2003 tourist arrivals reached 2.73 million The bulk of international arrivals in India, both in 2003 and 2004, have been business travelers India witnessed nearly 3.5 million foreign tourist arrivals in 2004, 25.8% more than what it was in 2003

23 International arrivals in India
The UK and the US lead arrivals into the country. Combined, they accounted for 33% of total arrivals in 2005 Most of the tourists, coming to India, have preferred northern and western India to any other part of the country Recently there has been an inclination towards Kerala Adventure tourism, a major draw - 40% of tourists, who visited India in came looking for escapades

24 International arrivals
Showed an Increasing Trend Showed a Negative Trend Showed an Increasing Trend Showed Maximum Growth Rate

25 Online portals – India Major online airline & hotel booking portals are: Yatra Make my trip Cleartrip Travelguru Desiya Ezeego Ghumo The most popular are

26 Online portals – India Make my trip Clear trip
Crossed the $100 million sales mark on February 12, 2007 which was the full year target. It closed the financial year (ending March 31, 2007) with sales of $120 million Clear trip A 360 degree approach to customer acquisition : Marketing plan includes a healthy mix of offline & online advertising activities. Cleartrip currently has a digital content sharing agreement with Lonely Plant and has launched ‘ Small World ‘ They offer the customer exhaustive travel guide information.

27 Online portals – India Yatra
Second in the $750 million online travel industry with a 25% market share It posts an average revenue of $5 million a month with a volume of 2,500 tickets and 150 rooms a day The company has tied up with Reliance Capital to offer online travel solutions through the Reliance Web World outlets


29 Online bookings Airline
Globally: 400 million flights in a year is booked using online systems It is saving airlines nearly US$ 2 billion a year distribution costs for traditional airlines were over 14-15%, now is reduced to less then 5 % Major international markets are the US, UK and UAE 40% of all American travel and 15 % of global travel is done through e-tickets

30 Online bookings Airline
In India major market for online ticket booking are Mumbai, Delhi, Bangalore, Pune and Hyderabad In India, airline tickets are the largest selling items on the internet In India about passengers per day travel via e-tickets On a futuristic note, at least 200 online bookings a day in India is expected

31 Online bookings Hotel Globally, over 20% of all hotel reservations are done online through the Internet Between January and November 2000, $3.5 billion hotel rooms were booked online In 2006 the Internet accounted for 38.3% of online hotel booking, compared to 20.2% in 2005 Demand for hotel grew at approximately 18% across India in 2003/04 and is growing at % On-line hotel reservations in India has risen to 7% of the business in 2005/2006, compared to 3% in 2004/2005


33 Online Bookings On-line hotel reservations in India also picked up in 2005 and constituted 3% of the business Travel agents recognised the importance of the Internet as a means to distribute and market various deals, drawing in 7% of business from this medium

34 Online Bookings – 2006 Most hotels in the country are seeing an increase of 15-20% in online bookings as compared to 2004. Indians are expected to make about Rs2 crore worth of online hotel bookings in Out of all the online shoppers, 20% made hotel bookings. The number is likely to go up to 31% by 2006 Hotels located in Mumbai and Delhi accounted for 47% of all online booking At present, it is the leisure travellers who make the most bookings online

35 Online Travel Retail Market Present & Future - India
Online travel grew over a 100% in 2006 and is expected to grow by over 70% in crossing $1bn dollar mark By 2010, India is expected to have 100 million Internet users; majority aged 25 – 39 The country is Asia’s fastest growing market for online travel retail by 2010 16% of travel retail business in 2010 is expected to be sourced through the Internet

36 Travel & Tourism 2007 will see an increase in the importance of Online Travel Agencies as can be gauged from the 271% expected growth Travelocity has just set up its India office, and Amadeus has bagged five of India’s top OTAs - Indiatimes, MakeMyTrip, Sify, TravelGuru and Yatra does business amounting to $120 million a year is averaging $5 million in gross sales per month, selling 2500 airline tickets and 150 rooms per day

37 Travel & Tourism - India - Future
Domestic tourism is expected to increase by 15% to 20% p.a. over the next five years Foreign tourist arrivals are expected to grow to 5 million by 2007 and subsequently to 10 million by By 2020, the Government of India expects Travel and Tourism Industry to contribute Rs8,500 billion to GDP The Confederation of Indian Industry has prepared a vision paper for 2020, which envisages employment of 50 million persons in the Travel and Tourism industry (currently it is 42 million) and an increase in the share of this industry to 7% of GDP

38 Executive Summary Travel & Tourism Industry
provides employment to about 41.8 million people contributes to country’s 5.9% GDP India attracts a large number of foreign tourists 2004 – 2005 witnessed 22.8% growth for International Arrivals which is the highest growth rate till date Favorite destinations Domestic : Char Dham & South India International : Northern & Western India Future By 2020,Travel and Tourism Industry is expected to contribute Rs8,500 billion to India’s GDP

39 Thank You

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