1. Cream o’ Galloway + Rainton Farm 3 businesses on mixed livestock farm Farm Ice Cream Manufacture Tourism

2. Diversification –a Panacea? Cream o’ Galloway Ice Cream Manufacturing Strong locally Fierce competition nationally Heavy discounting in multiples Distributers vulnerable Very tight margins

3. Diversification –a Panacea? Cream o’ Galloway Customers Multiples27% D&G Independents38% Farm Shop 10% Other Independents 25%

4. Diversification –a Panacea? Cream o’ Galloway Visitor Attraction

5. Diversification –a Panacea? Cream o’ Galloway

6. Diversification –a Panacea? Cream o’ Galloway

7. Diversification –a Panacea? Cream o’ Galloway

8. Diversification –a Panacea? Cream o’ Galloway

9. Diversification –a Panacea? Cream o’ Galloway Tourism Family Groups 70,000 visitors per year Visitor Attraction Ice Cream Parlour Burger Barn Adventure Playground Garden Walks Nature Trails Guided Walks & Talks Bike Trails Pedal Kart Tracks

10. Diversification –a Panacea? Cream o’ Galloway Common Agricultural Policy Climate Change Energy Security Biodiversity Loss Food Security Water Scarcity Animal Welfare Human Health Rural depopulation Sustainable Food Systems Addressing the Challenges

11. a fairer, greener and more sustainable cap post-2013 biodiversity and environmental protection Co-financing green growth Co-financing food security and fair trade direct support area-based payments EU budget Flexibility for member States sustainabilitty Climate change top-ups EU budget agriculture across europe Areas with natural handicaps Co-financing safety nets EU budget Common Agricultural Policy