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Growing a Consulting Practice in 2013 IEEE Consultants’ Network of San Diego April meeting 2013
Ways to Grow a Business Marketing Sales Operations Strategic
Marketing Define what you do What does your company offer? Who do you sell to? Define your product line Evaluate your previous projects Determine what you can package Determine demand
Marketing Pricing Determine: Value Competition Costs Targeting the market you want
Sales Finding Prospects Qualifying Prospect Getting the right pitch Overcoming objections Asking for the deal Closing the deal
Operations Bundle Expenses Modern accounting options “Tele-commute” Bundle projects Rent vs Buy
Strategic Outsource Job shop Partnerships Acquisitions Merger Sale of Business
Michael Bryant Software Synergistics www.softwaresynergistics.com/ieeecn 619.667.3928
Types of Strategy Market Dominance: Achieved through: –Internal growth –Acquisitions – mergers and takeovers New product development: to keep ahead of.
The Sale of Great Lakes Strategies, LLC A Case Study Gary Gabel April 24, 2009.
The Other Green: Developing Sponsorships and Fundraising Ideas that Drive Chapter Revenues Katie Callahan-Giobbi, EVP MPI Foundation & Chief Business Architect,
Designing a Marketing Plan Appendix A. Overview of Report Executive Summary Executive Summary Company Description Company Description Strategic Focus.
$100 FREE ENTERPRISE THE “I”s HAVE IT SELLING DOMESTIC MARKETPLACE $200 $500 $400 $300 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300.
What is Marketing? Marketing Defined:
Global Software Pertti Vulli Notes about US Market.
Key Account Management McDonald and Rogers (2000)
IBM Japan Marketing & Communications Market Development and Insights Internship Opportunities.
Business Plans Marketing
Pricing Strategies Calculating the selling price for the product/service calls for the business person to don two hats! That of marketer, and that of.
SELLING AND SALES MANGEMENT
PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.
Marketing Vocabulary. Market Advertise or promote an item or service.
ADEMYADEMY Advanced Development Executive Management Yeld Services Presentation.
Marketing for Hospitality and Tourism, 3e©2003 Pearson Education, Inc. Philip Kotler, John Bowen, James MakensUpper Saddle River, NJ Chapter 17.
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