1. Corporate Responsibility

2. Corporate Social Responsibility (CSR)
CSR policy would function as a built-in self regulating mechanism whereby business would monitor and insure its support to law, ethical standards, and international norms.
According to Cannon, “Corporate social responsibility means devising corporate strategies and building a business with the society’s needs in mind.

3. Nature CSR Positive Approach Multi Dimensional Concept
Not an alternate
Scope of CSR
Net income contribution
Human resource contribution
Public contribution
Environmental contribution
Product of service contribution

4. Need of CSR To provide sense of responsibility
To fulfill long-run self-interests
To improve public image
To avoid Government regulation or control
To avoid misuse of national resources & economic power
To avoid class conflicts
To convert resistance into resources
To minimize environmental damage

5. Type of CSR Environmental CSR Human rights CSR Financial CSR
Political CSR
CSR Strategies:
Obstructionist stance
Defensive stance
Accommodative stance
Proactive stance (Highest)

6. Integrating CSR into Business
Approval of top management
Gather and examine information
Develop strategies
Implement commitments
Reporting and verification

7. Significance of CSR Improves Public Image Helps in survival and growth
Facilitates changes consumer expectations
Attracts better human resources
Fulfills changed public expectations of business
Provides better environment for business
Helps in avoiding government regulation
Maintains balance of responsibility with power

8. Limitations of CSR Profit maximization Society has to pay the cost
Lack of social skills
Business has enough power
Social overhead cost
Lack of accountability
Lack of board support

9. Indian Examples of CSR Reiance Industries Tata group firms Tata motors
IBM
HSBC
Max New York
Standard Charterted Bank
Navratna Company ,Coal India
BHEL
Reddy’s Lab
Hindustan Unilever
ICICI Bank
ITC
SAIL
TCS & Wipro