1.Do you like to read? If you like to read, do you read books? If yes, what kind of books do you like to read? If not, what other kinds of reading materials do you enjoy reading? 2.What books are you reading at the moment? What kinds of subjects do you like to read about? 3.How do you decide what you will read? What can change your opinion about what you want to read? (e.g. blogs, Facebook posts, reviews, shows, advertisements, etc.) 4.Do you buy books or do you prefer to borrow them? Do you like to listen to audiobooks? Why or why not? Exercise 1
1.The speaker and his colleague first came up with the idea of producing audiobooks just for themselves. 2.They use the Internet as the company’s main distribution channel. 3.They publish audiobooks on audio CDs and not in the MP3 format. 4.They need a lot of other people to produce an audiobook. 5.It takes two years to produce an audiobook. 6.They hire only the best people in order to maintain a high quality standard. 7.In five years they produced over 70 titles. 8.The first thing you do when you want to produce an audiobook is hire the creative director. Exercise 2 Are these statements TRUE or FALSE?
Match the English expressions with their Czech equivalent Exercise 4
GROUP DISCUSSION 1.Work in small groups of 3 or 4. Imagine you work for an advertising agency. Your task is to prepare a billboard campaign which should persuade people to ‘read’ more by listening to audiobooks. 2.Brainstorm ideas about how it will work and what it will look like. Create a slogan, draw, and use the Internet and develop your ideas into a ‘mock-up’. 3.Imagine that you are the advertising agency team presenting your ‘mock-up’ to the owners of the company. Explain why your idea is the ‘best’ of all the other teams. Which team has the best idea for a campaign? Exercise 5