3. Customer

4. Many Vendors Microsoft VMware RedHat Google SalesForce Others Windows Azure Difference Production Offer ISV Ecosystem Engineering Innovation Hybrid Cloud Design Point On-premises Commitment Partnering Model

5. Use Windows Azure applications to run your businessDeploy new cloud services by writing new applicationsResell Windows Azure applicationsFuture: Run PaaS in your own datacenter/Azure Appliance

6. 6 Analytics, Portals, Digital Marketing & Digital Content Applications Customer Self-Care Portal BI/Analytics Portal Video Transcoding Web Content Management & Publishing Online Marketing Suite Cloud Service Delivery Broker Mobile Contact & Photo Synch Facebook Parental Guidance Mobile Social Communication Manager Application Marketplace Platform

9. SOURCING COMPETENCE SOLUTIONS

10. » Background: Traditional Desktop Management Services Different standards for each customer Limited in order to gain economies of scale Fairly high amount of manual administration Not enough speed in RFQ

21. Windows Azure hosted Private cloud hosted Service provider hosted ISV cloud hosted longscale ®

22. Time Value (+) (-)

23. Time Value (+) (-)

26. Talk to us @ WPC Booth 1213 or info@longscale.com Launch in 1-3 months from contract signature

27. Use Windows Azure applications to run your businessDeploy new cloud services by writing new applicationsResell Windows Azure applicationsFuture: Run PaaS in your own datacenter/Azure Appliance

29. Less than $15,000 US!

30. Includes SQL Azure and AppFabric 25%