1. 1-800-USA-NAVY FORCM (SW/AW) Chris Penton O: (901)874-9006 C: (901)553-6565 F: (901)874-7123 christopher.penton@navy.mil

2. 1-800-USA-NAVY

3. 1-800-USA-NAVY Commander, Navy Recruiting Command N1/N4 Human Resources Logistics N3 Operations N5 Strategic Plans Research Analysis N6 Information Technology/ Communications N7 Training N9 Marketing & Advertising Chief of Staff Deputy CNRC N8 Comptroller NORU Navy Recruiting Orientation Unit – Inspector General (00IG) – Staff Judge Advocate (00J) – Diversity (00C) – Business Strategy (00T) – Medical (00M) – Public Affairs (00J) – Command Master Chief Region East Region West PACFLTCARIT San Diego, CA LANTFLTCARIT Norfolk, VA Officer Programs Enlisted Programs 13 Navy Recruiting Districts 13 Navy Recruiting Districts DC Det Force Master Chief 4

4. 1-800-USA-NAVY Mission –Motivate –Man –Train –Equip the recruiting force Our ability to accomplish our mission depends on 3 variables: –Number of Recruiters –Marketing and Advertising –Incentives 2

5. 1-800-USA-NAVY Navy Recruiting Command 2 Regions 26 Districts

6. 1-800-USA-NAVY Commander, Navy Recruiting District Zone Supervisor ACR DEP Coordinator Officer Recruiters Chief Recruiter Executive Officer Chief Administrator SYSAD EPOOPO Recruiter RinC Command Master Chief 4 District Trainer LPTS EPDS

7. 1-800-USA-NAVY NRD Chain of Command  Commanding Officer (CDR)  Executive Officer (CDR/LCDR)  Enlisted Programs Officer (LCDR/LT)  Officer Programs Officer (LCDR/LT)  Command Master Chief (E-9)  Chief Recruiter (E-8/9)*  Assistant Chief Recruiter (E-8)*  Zone Supervisor (E-7)*  Recruiter-in-Charge (E-6)*  Recruiter *CRF Billets

8. 1-800-USA-NAVY 1,502 Navy Recruiting Stations (NRS)

9. 1-800-USA-NAVY 51 Navy Officer Recruiting Stations (NORS)

10. 1-800-USA-NAVY Types of Recruiters NC(CRF) – Navy Counselor Career Recruiter Force (Active & FTS Enlisted) NEC 2186 CANREC – Canvasser Recruiter (Enlisted Reserve) NEC 9585 Fleet Recruiter – Active Enlisted NEC 9585 OPO Recruiter – Active Enlisted NEC 9587

11. 1-800-USA-NAVY 62 Military Entrance Processing Stations

12. 1-800-USA-NAVY Total Recruiting Force Enlisted Production Recruiters  4,581 Active enlisted recruiters (631 CRF & 3950 Fleet)  660 Reserve enlisted recruiters (385 CRF & 275 CANREC) Officer Production Recruiters 142 Active officer recruiters 93 Enlisted officer recruiter 129 Reserve officer recruiters Support Staff Headquarters, Regions, NRDs, NORU and CARITs:  781 Military –153 Officer –628 Enlisted  650 Civilians NORU:Navy Orientation Recruiting Unit (Recruiting Schoolhouse) CARIT: Career Information Team (LANT and PAC) NRD: Navy Recruiting District CANREC: Canvasser Recruiter (Reserve) As of 01 Dec 2008 5

13. 1-800-USA-NAVY Navy Enlistment Policy …  95% High School Diploma Graduates  70% Above average score (45 AFQT) on the Armed Services Vocational Aptitude Battery (ASVAB)  0% in CAT IV (30 or less AFQT)  Must meet additional standards for rating  Must pass Navy physical fitness and body fat standards  Must have no significant history of drug use  Must be drug free at time of enlistment  Must not have significant or offensive tattoos and no tattoos above the shirt collar  Must not have sole custody of dependents  Must have no significant legal issues and no issues outstanding

14. 1-800-USA-NAVY Increasing Mission & Uncertain Future … Total Force (TF) recruiting mission consists of four separate parts: Active Officer, Reserve Officer, Reserve Enlisted, and Active Enlisted Total Force Mission = 51184 53713 56492 59677 61327 61327 61327

15. 1-800-USA-NAVY FY-09 Enlisted Recruiting Mission Total Force Mission is 44,076 As of 1 Mar 2009 6

16. 1-800-USA-NAVY FYTD Enlisted Recruiting Mission Total Force Mission is 17,524 As of 1 Mar 2009 6

17. 1-800-USA-NAVY Navy Recruiting Acronyms …  AFQT - Armed Forces Qualification Test  BOY DEP - Beginning of Year DEP  DEP - Delayed Entry Program  FMAM – February-March-April-May – Tough Recruiting Months  IRR - Inactive Ready Reserve  JAMRS – Joint Advertising Market Research and Studies  MEPS - Military Entrance Processing Station  NAT - New Accession Training – Non-Prior Service Reservists (previous NPSB)  NORS - Navy Officer Recruiting Station  NOSC - Naval Operational Support Center  NRD - Navy Recruiting District  NRS - Navy Recruiting Station  PST - Physical Screening Test (Physical Fitness Test required for Special Operations Program)  RTC - Recruit Training Command  SPECWAR - Special Warfare  WINTR - Women In Non-Traditional Ratings

18. 1-800-USA-NAVY Recruiting remains challenging … Findings indicate four major recruiting challenges:  Decrease in qualified potential recruits  Decrease in personal propensity - Global War on Terrorism  Decrease in influencers - Down across the board and severely for Fathers  Decrease in the nation’s unemployment rate - Unemployment Rate - Easier to find a full time job

19. 1-800-USA-NAVY FYTD 09 Dropped Student Issues  No Driver’s License – 1  Financial – 4  Disciplinary Reasons – 6  Excessive Body Fat – 2  Medical Reasons – 1  2.0 / 1.0 Evals – 1  FAP – 2  Tattoos – 6  PFA Waiver Denied – 2  Positive Drug Test – 1  NJP Waiver Denied – 5  UA - 1

20. 1-800-USA-NAVY March 2009 student report  Picked up 157 students  27 additional tattoo waivers sent  13 missing screenings  3 students placed on hold due to BCA  1 student dropped for BCA  1 student dropped for open FAP  2 students needed 2.0 waivers  0 expired Drivers License  4 NJP waivers needed  2 ARI (Alcohol Related Incident) waiver needed  5 students reported with open civil pending i.e., traffic violations

21. 1-800-USA-NAVY  72% of youth population ineligible for the U.S. Navy Non-Prior Service Recruiting Market … Source: QMA Estimates of the eligible youth population (HumRRO April 2005) 9.6M 17 – 24 Male Target Market 2.7M Qualified for Military Service 220,000 Propensed and Qualified It is not enough to just recruit those propensed … Navy Recruiters must interest the non-propensed

22. 1-800-USA-NAVY General Officer Recruiting FY-09 Active ComponentReserve Component

23. 1-800-USA-NAVY Medical Officer Recruiting FY-09 Active Component Reserve Component Enclosure (8)

24. 1-800-USA-NAVY Challenges  Navy image –Lack of identity away from Fleet concentration areas –Sagging image and propensity of recruit prospects and their influencers  Market demographics –Enlisted recruiting –Medical Officers –Chaplains –Nuclear Field / CEC  IT systems –PRIDE –O-TOOLs 10

25. 1-800-USA-NAVY NRC CMDCM Billets

26. 1-800-USA-NAVY

27. 1-800-USA-NAVY DO YOU AGREE ? NAVY RECRUITING IS THE HARDEST JOB IN THE ENTIRE NAVY. IF YOU DO NOT AGREE AND IF IT WAS EASY THEN

28. 1-800-USA-NAVY

29. 1-800-USA-NAVY FORCM (SW/AW) Chris Penton O: (901)874-9006 C: (901)553-6565 F: (901)874-7123 christopher.penton@navy.mil