2. SOA Case Study: A Practical Guide to SOA
Mahesh Dodani
Dean, IBM School of Software Architecture

3. JK Enterprises (JKE) Case Study
Business Operating Environment and IT Infrastructure
IT Solutions
Information Technology Strategy
Business Strategy
Service Integration Maturity Model
Defining and Enforcing SOA Governance
Project Prioritization and Planning
Business Component Analysis
Service-Oriented Modeling and Architecture
Identifying Areas for Improvement
JKE Enterprise Architecture
JKE Business Architecture
Exposing Services using Indirect & Direct Patterns
Developing Service Flows
Developing Data Federation
Exposing Information Services
Security Architecture
Composite Application Management
JKE Application Architecture
JKE Information Architecture
JKE Infrastructure Architecture
Enterprise Architecture
Transition Plan
EA Governance
Business Architecture
Processes
Information
People IT
Architecture
Applications
Technology

4. JK Enterprises Corporate Overview Corporate Attributes
JK Enterprises is a premier supplier to retail channel, small business channel, and corporate customers
Founded in 1935, now a well liked brand image
High-touch approach to our customers
Customers of all types can interact with us in a way that suits their individual needs
Best service at the lowest cost
Now with customer centers around the world
Acquired Jensen Incorporated in 2000, which strengthened our corporate customer base
Corporate customers are true business partners
Corporate Attributes
900 Offices, 6 Countries
Corporate Headquarters (2)
350 Customer Centers
500 Remote Sales Offices
6 Call Centers
8 Data Centers
11,000 employees
1500 Corporate
1000 Sales and Sales Support
~15 per Customer Center
150 per Call Center
2000 in IT
Line of Business Organization
Retail
CEO
Sales
Service
Credit
Commercial
e-business

5. Risk, Security, Compliance
JK Enterprises
Envisioned Future State
The most profitable high-touch company in the industry
Aggressive growth with minimal risk
Optimized responsive corporate organization
A company that leverages it’s strategic investments
Best Web Site in the industry
Expert Sales force
Global CRM
Sales Focused Call Centers
Key Initiatives
Grow organically and leverage our size
100,000 new customers this year
Increase cross-sell ratio to over 2.0 in 24 months
Multi channel integration
Access any service from any channel with consistent experience
Then move customers toward lower cost channels
Business transformation and optimization
Optimize then grow - organization and processes
Remove redundancies - centralized shared services
Shift our focus to strategic functions - outsource high cost tactical business functions, invest in the rest
Control access to information to ensure appropriate security
Future Organization
LOBs
CIO
CEO
Project Management
VP IT Operations
VP Development
Service Support
Service Delivery
CTO
Solution Deployment
Development
Release Engineering
Process Improvement
Risk, Security, Compliance
Infrastructure

6. Agenda Enterprise Architecture SOA Business Architecture
SOA IT Architecture
Application Architecture
Information Architecture
Infrastructure Architecture
Getting Started
Self-explanatory.

7. SOA and Enterprise Architecture: Best Practices
SOA Design:
Service Identification
Service Specification
Service Realization
Service Implementation
Enterprise Architecture:
Assess SOA Readiness and Maturity
SOA Governance
Business Component Design
SOA Development/Deployment:
Developing/creating Services
Developing Information Services
Developing User Interaction and Collaboration Services
Developing Business Process Services
SOA Management:
Service Infrastructure
Considerations
(Performance, Security, Virtualization)
Transition Planning
Governance
Enterprise Architecture
Models
SIMM
Determine the Governance Focus
Plan
Define
Enable
Measure
Define the SOA Governance Model
Implement the SOA Governance Model
Refine the SOA Governance Model
SGMM
<< Input from Business Analysis >>
<<Output to SOA Implementation >>
SOMA
JK Enterprise Projects
JK Enterprises Project Prioritization & Planning

8. Service Integration Maturity Model (SIMM) – Next Steps
Silo
Services
Composite
Virtualized
Dynamically
Re-Configurable
Componentized
Integrated
Level 1
Level 4
Level 5
Level 6
Level 7
Level 3
Level 2
Applications
Methods
Organization
Infrastructure
Information
Business
Modules
Process Integration via Services
Dynamic Application Assembly
Components
Objects
Structured Analysis &
Design
Service
Oriented
Modeling
Business Grammar
Component Based Development
Object
Application Specific Skills
Emerging SOA Governance
SOA and IT Infrastructure Governance Alignment
Governance through Policy
IT Governance
IT Transformation
SOA and IT Governance Alignment
Process Integration via Services
LOB Platform
Specific
Project-based SOA
Environment
Virtual
SOA Environment
Dynamic
Sense &
Respond
Common Reusable Infrastructure
Enterprise Standards
Application Specific
As a Service
Data Services
Semantic Data Vocabularies
Canonical Models
LOB or Enterprise
Enterprise Data Dictionary and Repository
Isolated Business Line
Driven
Business offers Services
Geographically
Independent
Service Centers
Mix and Match Business and Location Capabilities
Componentized Business
Process Integration
Processes Through Service Composition
Monolithic Architecture
Emerging
SOA
Grid Enabled SOA
Dynamically Reconfigurable Architecture
Component
Architecture
Layered Architecture
Common
Componentized
Business offers Services
Business Process Integration
Business Service Decomposition
IT Governance
SOA and IT Governance Alignment
Define & Enforce SOA Governance
Service
Oriented
Modeling
Object
Move to SOA-based Design Methodology
Components
Process Integration via Services
Process Choreography Assembly
Component
Architecture
SOA
Focus on SOA Foundation
Understand these are initiatives – and each implies several projects
Deploy Common Information Services
Information
As a Service
LOB or Enterprise
Specific
Enterprise Standards
Common SOA Environment
SOA Infrastructure Standard

9. SOA Governance Defining SOA Governance at JK Enterprises
Tailor SGMM
Execute the “JKE SOA Governance Project”
Identify SOA Business and IT Principles
Determine Existing Governance Structure
Define CoE Structure
Create Project Proposal
Create the SOA Governance Framework
Roles
Processes
Policies
Metrics
Quality Gates
Implement Tools and Infrastructure
Refine Operational Environment

10. SOA Governance Enforcing Governance at JK Enterprises
Service Design and Development
Define Goverance Policy
Implement Policies
Service Reuse
Architectural Compliance
Access Method
Rational Method
Composer
WebSphere Service Registry and Repository
Governance Policy and
Best Practices
WebSphere Integration
Developer
Review Service Lifecycle
Enforce Policies
WebSphere
Business
Modeler
Service Reuse
Architectural Compliance
Service
Management
Business Requirements Traceability
WebSphere Service Registry and Repository
SOA Design Review
Tivoli Composite Application Manager for SOA
Tivoli Change and Configuration Mgmt DB
Rational Requisite Pro

11. Agenda Enterprise Architecture SOA Business Architecture
SOA IT Architecture
Application Architecture
Information Architecture
Infrastructure Architecture
Getting Started
Self-explanatory.

12. Business Analysis Identifying Business Components
Target Competency:
Base
Competitive
Differentiated
Investment Review
Contribution
Cost (H, M, or L)
‘Hot’ Component
Controlling
Executing
Directing
Business Planning
Business Unit Tracking
Sales Management
Credit Assessment
Reconciliation
Compliance
Staff Appraisals
Relationship Management
Sector Management
Product Management
Product Administration
Product Fulfillment
Sales
Marketing Campaigns
Product Directory
Credit Administration
Customer Accounts
General
Ledger
Document Management
Customer
Service
Collections
Account
Administration
Business
New Business Development
Servicing & Sales
Financial Control and Accounting
Sector Planning
Portfolio Planning
Account Planning
Sales Planning
Fulfillment Planning
Fulfillment Monitoring
Purchasing
Branch/Store Operations H M L
Main Point: Once we created the overall CBM – we worked with the customer to understand the contribution of each area to revenue as well as the cost of the associated function - this is how we discover the hotspots – Often we may declare a hints on what we might want to do going forward.

13. Business Analysis Identifying Business Components
Target Competency:
Base
Competitive
Differentiated
Investment Review
Contribution
Cost (H, M, or L)
‘Hot’ Component
Controlling
Executing
Directing
Business Planning
Business Unit Tracking
Sales Management
Credit Assessment
Reconciliation
Compliance
Staff Appraisals
Relationship Management
Sector Management
Product Management
Product Administration
Product Fulfillment
Sales
Marketing Campaigns
Product Directory
Credit Administration
Customer Accounts
General
Ledger
Document Management
Customer
Service
Collections
Account
Administration
Business
New Business Development
Servicing & Sales
Financial Control and Accounting
Sector Planning
Portfolio Planning
Account Planning
Sales Planning
Fulfillment Planning
Fulfillment Monitoring
Purchasing
Branch/Store Operations H M L X
Cost control opportunity
Revenue / Profit improvement
opportunity
Main Point: Once we created the overall CBM – we worked with the customer to understand the contribution of each area to revenue as well as the cost of the associated function - this is how we discover the hotspots – Often we may declare a hints on what we might want to do going forward.
Cost control opportunity
Cost control opportunity

14. Business Analysis Identifying Improvement Areas at JK Enterprises
Target Competency:
Base
Competitive
Differentiated
Investment Review
Contribution
Cost (H, M, or L)
‘Hot’ Component
Negotiate volume discounts based on combined volume of all departments
Decrease negotiated cost of automated credit report by 20%
Automate 75% of credit report retrievals
Implement consistent business rules to improve risk management
Decrease number of credit report retrievals by 10%
Controlling
Executing
Directing
Business Planning
Business Unit Tracking
Sales Management
Credit Assessment
Reconciliation
Compliance
Staff Appraisals
Relationship Management
Sector Management
Product Management
Product Administration
Product Fulfillment
Sales
Marketing Campaigns
Product Directory
Credit Administration
Customer Accounts
General
Ledger
Document Management
Customer
Service
Collections
Account
Administration
Business
New Business Development
Servicing & Sales
Financial Control and Accounting
Sector Planning
Portfolio Planning
Account Planning
Sales Planning
Fulfillment Planning
Fulfillment Monitoring
Purchasing
Branch/Store Operations H M L X
Develop optimized cross-channel account application process
Increase cross-sell ratio to 2.0
Add 500 new corporate customers
Improve STP of applications by 35%
Reduce call center calls from sales force and offices by 30%
Automate manual tasks for creating and administering accounts
Decrease cost of account activation by 50%
Decrease time to open account by 50%
Main Point: The last step in the CBM process is to begin to detail the actions we want to make and capture and document metrics for monitoring the improvements. Normally – C level executives (like JK Enterprises CEO and CIO) will gladly tell us what the success criteria should be.
These actions begin to look a lot like SOA Opportunities and It’s no small accident that these metrics make excellent KPIs.
And when you think about it – this information can also help us to design a business dashboard for a person in one of these business unit - this will be part of the work we do as part of the PPI STEW
Decrease paper processes by automation of manual tasks
Increase electronic applications by 25%

15. Defining Solution Scope Business Context Diagram
Account Manager (HQ)
Customer
CSR (Store)
New Account
Request
Account Open
Request
Portal
Account Requests
Account Open
Request
eForms
Decision
Real-time
Collaboration
re: Account History
Account
On-Boarding
Forms
Account Owner (HQ)
Account History
Credit Scoring
Partner

16. Service Design via SOMA Service Identification
JK Enterprises Process Decomposition
Domain Decomposition
Goal Service Modeling
Existing Asset Analysis
Techniques:
Process Modeling Tools
Design of KPIs/Metrics
Services Identified
Open Account
Account Activation
Account Verification
Techniques
Requirements Planning Tools
Design of KPIs/Metrics
Services Identified
Determine Applicant Eligibility
Address Verification
Techniques
Asset Analysis Tools
Interviews/Documentation
Services Identified
Account Inquiry (CICS 2.2)
AR Setup (CICS 2.2)
Account Setup (CICS 3.1)
Create Account (SAP)

17. Service Specification Applying The Service Litmus Test
Candidate Service Name:
Business Alignment:
Is the service business relevant?
Is funding available for service development and management?
Is the service sharable?
Composability
Is the service consistent with NFRs at the composite level?
Is service stateless?
Is the service self-contained? (Are there dependencies?)
Is the service technology neutral?
Externalized Service Description
Is there an externalized service description e.g. WSDL?
Can the service be discovered and bound via the service description?
Does the description contain meta-data about itself?
Redundancy Elimination
Can the service be applied to all processes where its function is required?
AR Setup
YES
YES (Governance Board)
YES
YES - As per current requirements
YES
YES – No Dependencies
Implementation is CICS 2.x - technology neutral
NO - done as part of service creation
Following service creation
Following service creation
YES

18. Rational Software Architect
SOMA Service Specification Defining the “Account Receivable (AR) Setup” Service
Building the Service Message Model
Designing the Service Components
Rational Software Architect

19. Service Specification Service Model for “Account Activation”
Atomic and composite
Operational Systems
(Applications & Data)
Service Components
Consumers
Business Process
Composition; choreography;
business state machines
Customer
(CICS 2.x)
Billing
(CICS 3.1) GL
(SAP)
Account Activation
Open Account
Address Verification
Determine Applicant Eligibility
Indirect exposure
Direct exposure
Create from scratch
Third-party reuse
J2C
Message Flow
SCA
EJB
Sales Application Central Office
Sales Application Regional Office
Account Verification
Determine Eligibility
Create Account
Account Setup
AR Setup
Account
Inquiry
Activation

20. Determine Applicant Eligibility Determine Eligibility
SOMA Service Realization Designing the implementation for the “AR Setup” Service
Architectural Considerations
Implementation is CICS 2.2
WebSphere MQ on mainframe
Security requirements (RACF)
Alternatives
ESB Integration
Custom EJB Development
J2C Adapter
Application-level messaging
Architectural Decisions
Security requirements
Availability requirements
Message augmentation/transformation
Support for both synchronous and asynchronous interactions
Compensatory service need to be designed and deployed
Services
Atomic and composite
Operational Systems
(Applications & Data)
Service Components
Consumers
Business Process
Composition; choreography;
business state machines
Billing
(CICS 3.1) GL
(SAP)
Account Activation
Open Account
Address Verification
Determine Applicant Eligibility
Indirect exposure
direct exposure
Create from scratch
Third-party reuse
J2C
SCA
EJB
Sales Application Central Office
Sales Application Regional Office
Account Verification
Determine Eligibility
Create Account
Account Setup
Account
Inquiry
Activation
Message Flow
AR Setup
Customer
(CICS 2.x)
Following the CBM work – we developed a service architecture for JK Enterprises with SOMA and created a set of services to expose specific functions from mainframe and external sources. Lastly, we used SOA Connectivity to create composite services and to support mediation and transport requirements for JK Enterprises.

21. Agenda Enterprise Architecture SOA Business Architecture
SOA IT Architecture
Application Architecture
Information Architecture
Infrastructure Architecture
Getting Started
Self-explanatory.

22. The End-to-end Account Opening Solution
People
Internet/
Intranet
Portal
Information
Account History Service
Account Info Service
Customer
Account
History
Customer
Orders
Customer
Account
Info
Customer
Account
Account Opening Service
Customer
Application
Account
Status
Customer
Application
Main Point: IBM Process Solutions (combining both products and services) can provide a comprehensive enterprise solution.
And since the solution is based on open standards – we can use IBM products interchangeably with other standards-complaint solutions.
Process
Account Open Process
Check
Application
Credit
Policy
Create
Account
Receive
Request
Confirm
Account

23. WebSphere Business Modeler WebSphere Business Modeler
Developing the Process Model Completing the “Account Open” Process Model
Design and Simulation of the “Account
Open” Business Process Model
Collaborative Development of the
“Account Open” Business Process Model
WebSphere Business Modeler
WebSphere Business Modeler
Publishing Server

24. Application Architecture “Account Setup” Service (Billing System)
Services
Atomic and composite
Operational Systems
(Applications & Data)
Service Components
Consumers
Business Process
Composition; choreography;
business state machines
Customer
(CICS 2.x) GL
(SAP)
Account Activation
Open Account
Address Verification
Determine Applicant Eligibility
Indirect exposure
direct exposure
Create from scratch
Third-party reuse
J2C
SCA
EJB
Sales Application Central Office
Sales Application Regional Office
Account Verification
Determine Eligibility
Create Account
Account
Inquiry
Activation
Message Flow
AR Setup
Billing
(CICS 3.1)
Account Setup
Benefits:
Shorter deployment cycle, typically.
The service interface is defined by that of the exposed legacy asset, no analysis required to determine what the interface should be.
No knowledge of other runtimes (java, MB etc.) is necessary
Fewer platforms/moving parts
Issues:
Consumers become coupled to the definition of a legacy asset.
Poor implementation substitutability because changing the implementation results in a change in the interface which will impact the consumer.
This pattern requires that the legacy runtime environment have support for service invocation.
Places an XML processing burden on systems that are often paid for on a MIPS consumed basis.
Service Creation
With CICS TX 3.1
Direct Exposure
CICS 3.1
WebSphere Developer for System z

25. Determine Applicant Eligibility Determine Eligibility
Application Architecture “Account Inquiry” Service (Customer Management)
Services
Atomic and composite
Operational Systems
(Applications & Data)
Service Components
Consumers
Business Process
Composition; choreography;
business state machines GL
(SAP)
Account Activation
Open Account
Address Verification
Determine Applicant Eligibility
Indirect exposure
direct exposure
Create from scratch
Third-party reuse
SCA
EJB
Sales Application Central Office
Sales Application Regional Office
Account Verification
Determine Eligibility
Create Account
Account
Activation
Message Flow
AR Setup
Billing
(CICS 3.1)
Account Setup
Customer
(CICS 2.x)
J2C
Inquiry
Benefits:
Business alignment is maintained by defining a service interface that suits/aligns with the business view and not with existing legacy assets. The Service component maps between the two worlds.
Supports implementation substitutability because service component may be replaced without impact on the consumer.
Offloads the XML processing burden from systems that are often paid for on a MIPS consumed basis. (assuming the service component runtime is not co-located with the backend system)
A service may be implemented using behavior from more than one system, the service component aggregates the behavior to realize the service.
Issues:
Longer deployment cycle than Direct Access because thought must be given to the definition of the service interface and time must be spent developing the service component.
More complex than Direct Access; often involves the use of connector/adapter technology between the service component and the backend systems.
Adapter Development
Indirect Exposure
J2C Adapter to CICS
WebSphere Integration Developer

26. Application Architecture “Create Account” Service (SAP)
Developing The SAP
Adapter Instance
Services
Atomic and composite
Operational Systems
(Applications & Data)
Service Components
Consumers
Business Process
Composition; choreography;
business state machines
Account Activation
Open Account
Address Verification
Determine Applicant Eligibility
Indirect exposure
direct exposure
Create from scratch
Third-party reuse
EJB
Sales Application Central Office
Sales Application Regional Office
Account Verification
Determine Eligibility
Account
Activation
Message Flow
AR Setup
Billing
(CICS 3.1)
Account Setup
Customer
(CICS 2.x)
J2C
Inquiry GL
(SAP)
SCA
Create Account
Setting SAP
Adapter
Properties
Selecting BAPIs
For Adapter Operations
Indirect Exposure to SAP
WebSphere Adapter for SAP Software

27. Service Reuse Integration with the Service Registry
Browsing for Services and Publishing Services
with the Web Interface
Browsing for Services with the
Eclipse Interface
WebSphere Service Registry and Repository

28. Application Architecture Developing Basic and Composite Service Flows
Services
Atomic and composite
Operational Systems
(Applications & Data)
Service Components
Consumers
Business Process
Composition; choreography;
business state machines
Account Activation
Open Account
Address Verification
Determine Applicant Eligibility
Indirect exposure
direct exposure
Create from scratch
Third-party reuse
Sales Application Central Office
Sales Application Regional Office
Account Verification
Message Flow
Billing
(CICS 3.1)
Customer
(CICS 2.x)
J2C
Account
Inquiry GL
(SAP)
SCA
EJB
Determine Eligibility
Activation
AR Setup
Account Setup
Create Account
Develop Service Flows for “Determine Eligibility” and “Account Activation” Services
WebSphere Integration Developer

29. Operational DB ACCOUNT
Information Architecture Data Federation, XML Retrieval and Data Cleansing Services
Operational DB ACCOUNT
DB2 Database
CUSTACC
Table:
INFORMIX ACCOUNT
Table:
JKE CUACCOUNT
id: Informix
DW: ibmpassword
Instance: DB2
id: administrator
pw: ibmpassword
INFORMIX Server Name:ol_plstew
INFORMIX
DB2 Federation Server
Building Account
Application Data
Cleansing Service
Building Native XML
Retrieval Services
Building Federation Services
WebSphere
Federation Server
WebSphere
Quality Stage
DB2 v9 Viper

30. Information Architecture Exposing Information Services
Registering Information Services
IBM Information Server

31. Process Design and Deployment Assembly and Deploy
Services
Atomic and composite
Operational Systems
(Applications & Data)
Service Components
Consumers
Business Process
Composition; choreography;
business state machines
Indirect exposure
direct exposure
Create from scratch
Third-party reuse
Address Verification
Sales Application Central Office
Sales Application Regional Office
Message Flow
Billing
(CICS 3.1)
Customer
(CICS 2.x)
J2C
Account
Inquiry GL
(SAP)
SCA
EJB
Determine Eligibility
Activation
AR Setup
Account Setup
Create Account
Account Activation
Open Account
Determine Applicant Eligibility
Account Verification
“Account Open”
WS-BPEL Implementation
Wiring the Components for the
“Account Open” Process
WS-BPEL Process Implementation
WebSphere Integration Developer

32. WebSphere Business Monitor WebSphere Dashboard Framework
Process Monitoring and Management Building BPM Monitoring Components and Dashboards
Building Components to
Monitor Account Opening Duration
Monitoring Credit Risk
Designing components to support key JKE Metrics
Credit Risk Analysis
Account Opening Duration
Development of dashboards to aggregate information into user portal solutions
WebSphere Business Monitor
WebSphere Dashboard Framework

33. Building User Interaction Services
Developing and Deploying the
“New Account” Application
Building Role-Specific
Portlets and Dashboards
Lotus Forms
WebSphere Dashboard Framework
WebSphere Portal

34. IBM Information Server
Deploying the Solution Architecture Implementation Topology for JK Enterprises
WebSphere
Process
Server
Account Open Process
WebSphere
Service
Registry and
Repository
SAP
Create Account
SAP
Adapter
SOAP/JMS
CICS
Adapter
CICS 2.x
Account Inquiry
WebSphere
Message
Broker
WebSphere
Enterprise
Service
Bus
Account Activation
AR Setup
Direct Call
SOAP/
HTTP
CICS 3.1
Account Setup
SOAP/
HTTP
WebSphere
Application Server
Determine
Eligibility
DataPower
XS40 Appliance
IBM Information Server
SOAP/
HTTPS
Address Verification
Service (external)

35. JK Enterprises Security Architecture
Business Security Services
Security Policy Infrastructure
WebSphere Service
Registry and
Repository
Customer
Information
System
Customer
Portal
Proxy/ Intermediary
WebSphere
Portal
Server
Firewall
Firewall
Other
Applications
Process Server
WebSphere
Billing System
Credit Report
Agency
DataPower
XS40
ESB
SAP
JK Enterprise Requirements
Decrease cost and complexity of managing identities and security
Support LDAP-based model for identity and security policy
Solution
Centralized authorization, management and administration of service endpoints
Centralized audit reporting
WS-Trust implementation to enable identity federation
Implementation Details
DataPower with Access Manager to support authorization calls
TAM/TIM for single sign-on
Deployment of secure token service (STS) to provide federated identity
Integration with existing RACF security
Products
IBM Tivoli Federated Identity Manager
IBM Tivoli Access Manager
IBM Tivoli Identity Manager
IBM Directory
Server
Tivoli Access
Manager
Tivoli Federated
Identity Manager
IT Security Services
Policy Enforcement

36. Infrastructure Architecture Composite Application Management
JK Enterprise Requirements
Validate SLAs for deployed services
Provide ability to perform root-cause analysis of SOA solution and take actions to remedy
Solution
End-to-end monitoring of all elements (client, provider, intermediary)
Provide visibility from business process layer, service layer, transactions and resources.
Implementation Details
Deploy monitoring agents to service endpoints and service intermediaries
Use SCA managed mediations to integrate ESB capabilities for management
Products
IBM Tivoli Composite Application Manager Family
IBM Tivoli Service Level Advisor
IBM WebSphere Enterprise Service Bus
IBM WebSphere DataPower SOA Appliance
IBM WebSphere Service Registry & Repository
Monitoring Account Opening Performance and Availability
Configuring Service Management Agents
Tivoli Composite Application Manager for SOA
Tivoli Enterprise Portal

37. Agenda Enterprise Architecture SOA Business Architecture
SOA IT Architecture
Application Architecture
Information Architecture
Infrastructure Architecture
Getting Started
Self-explanatory.

38. SOA Adoption: Tactical and Strategic Action Combined
SOA Goal
Market return through transformation: quicker time to production, lower costs, competitive differentiation
Market Return through Transformation
Strategic Vision
Revenue and Profit
Incremental Adoption
Time
Slide Objectives: The ultimate goal of SOA is better market return through transformation of the enterprise. Business transformation must be focused on the ability to execute common industry processes in a differentiated way. IT transformation must be focused on the ability to implement business driven changes more quickly into production, to lower coasts, and to partner with the business to drive competitive differentiation
Details: In order to achieve these goals it is important to think of SOA adoption at two levels. First, the strategic level … it is important to have a strategic vision or a master plan that can be used by the enterprise as a guideline in to be applied as various interests work together to meet specific business goals. And second, the individual project plans … SOA will never be achieved in one big-bang project. Instead it will be implemented incrementally and the business will demand return at each incremental project step. Consequently, the Roadmap must have individual project plans to meet the most immediate goals of the business and yet created in a way that is consistent with and helps the enterprise move toward the goals articulated in the strategic vision.
Two Primary Roadmap Perspectives
Strategic Vision Business and IT statement of direction which can be used as a guideline for decision making, organizational buy-in, standards adoption
Project Plans Implementation projects to meet immediate needs of the current business drivers

39. Know-how & best practices
Why IBM for SOA?
IBM understands service orientation and your business
Expertise in aligning business and IT processes
7500+ certified SOA consultants, architects, IT specialists
Dozens of SOA-enabled business solutions
Skills
Thriving ecosystem of partners (ISVs, SIs, Resellers)
2500+ partners in SOA community
3500+ assets in SOA Business Catalog
Partners
Extensive Industry experience and best practices
Over 4000 customers worldwide
SOA Entry Points, SOA Reference Architecture, SIMM
Know-how & best practices
Unmatched breadth and depth of products
Over $1B/yr invested in SOA
Leadership in open standards & 300+ SOA-related patents
Main Point: You should choose IBM to help you pursue SOA because we are a leader in every way in this field.
Why would you choose IBM for SOA? The biggest reason is that IBM understands service orientation and understands your business. IBM is not following with SOA; we’re leading.
This understanding enables our customers to obtain a sustainable competitive advantage through flexibility. IBM has a heritage in providing computing solutions that no other company comes close to. IBM has a ‘footprint’ across entire enterprise so let’s use the same categories we discussed on the previous slide
Again, let’s start with infrastructure. IBM has unmatched breadth and depth of software products for SOA. We invest over $1B per year in SOA, This is the kind of investment and leadership that businesses can take advantage of when they choose IBM. IBM not only supports standards but brings true leadership to standards bodies. We are active in over 50 of them and hold many leadership roles within these organizations. We also have over 300 SOA-related patents. Moving up, IBM has extensive industry experience and best practice with over a thousand SOA customers all over the world in a wide variety of industries. Again, this kind of experience is something that no other company can come close to. While others may talk about their theories of SOA, IBM has the real-world experience to make it real today.
IBM has a thriving ecosystem of partners. Independent software vendors, systems integrators and resellers are gravitating to IBM as the leader in SOA. We have over a hundred SOA partners and the list keeps growing. This kind of partner ecosystem helps end-user customers ensure interoperability.
This leads to the top layer and our expertise in aligning business and IT processes. We have extensive soa consultants, architects, and IT specialists, dozens of soa-enabled business solutions and a unique portfolio of intellectual property and methods. And what we learn through this expertise gets fed back into the software products as well. Other IT vendors have a more disjointed delivery without the ability to really take what they have learned back into their portfolio.
Infrastructure
Leadership in Governance & Service Lifecycle Management
IBM SOA Governance & Management Method that spans the services lifecycle
Governance

40. Let's Go! Build on SOA Successes for Greater Business Value
Continue to discover the value of SOA
Not just doing the same thing a different way
SOA is not just about technology, but technology’s integration with business insight
Get Assessed! SOA Self Assessment On-line at ibm.com/soa/assessment
Evaluate and select a SOA project
Arrange for a SOA Workshop to begin your SOA journey
"...IBM is the leader in the development of SOA intellectual property.... with firm-wide SOA investment of $1 billion, IBM will leverage cutting-edge R&D, leading to quicker SOA value and reusable SOA assets for clients."
The Forrester Wave™
North American SOA Integration, Q3 2006, September 2006
**Main point: IBM’s Leadership in SOA can help you achieve real business benefit today. Summary.
IBM’s experience with customers has left us with some key points.
First: If you haven't begun your SOA journey yet, do so now with an SOA entry point project. What is the right entry point for you? There is no single answer; it depends on your business priorities. Taking an approach to SOA that is business-centric ensures that you are keeping your investments focused on areas that will mean the most for your bottom line.
Second: If you've already started with SOA, look for ways of expanding on the business value you're already enjoying. A great way to do so is by using industry-specific business services and BPM. This kind of approach will help you address the fast-paced marketplace with flexible support for your business processes that changes as you change and is tuned to the specific needs of your industry and your company
Third, with this expanded approach to SOA, look for ways to support your broadened initiatives with a structured approach to infrastructure and management in support of SOA. Take thought-out, structured approach to Service Management, Service Security, and Service Virtualization
Fourth: Governance is critical for success. Use proven techniques and methods to provide oversight to projects with SOA Governance. Doing so can make minimize the risk of your projects and maximize the value you achieve by undertaking them.
And finally, take a holistic approach to your SOA journey and look for ways to further your innovation and operational excellence by building the lessons of SOA into your next project
And at every stage, make the right choice when partnering with a technology and professional service provider. Choose one with a proven record of unlocking innovation and operational excellence with thousands of customers so you can feel confident that you're getting the most for your money. Taking a look at the complements that Forrester has given IBM in the quote at the right is just one example of the reasons you can trust IBM to be there for you every step of your SOA journey. So contact your SOA representative today. We can help you get where you want to be because we've been down this road many many times before.

41. Thank You Gracias Danke Obrigado Merci Multumesc Grazie Thai Hindi
Traditional Chinese
Russian
Spanish
Obrigado
Thank You
Portuguese
Arabic
Danke
Grazie
Merci
Italian
German
French
Multumesc
Simplified Chinese
Romanian
Korean
Japanese