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© Boardworks Ltd 2003 1 of 10 Analysing Adverts – Cyprus This icon indicates that detailed teacher’s notes are available in the Notes Page. For more detailed.

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Presentation on theme: "© Boardworks Ltd 2003 1 of 10 Analysing Adverts – Cyprus This icon indicates that detailed teacher’s notes are available in the Notes Page. For more detailed."— Presentation transcript:

1 © Boardworks Ltd 2003 1 of 10 Analysing Adverts – Cyprus This icon indicates that detailed teacher’s notes are available in the Notes Page. For more detailed instructions, see the Getting Started presentation. This icon indicates the slide contains activities created in Flash. These activities are not editable.

2 © Boardworks Ltd 2003 2 of 10 Travel / holiday advertisements Brainstorm Emphasize positive aspects of the destination, e.g. sun, sports, history. Appeal to a specific audience, e.g. adventure lovers, value for money, luxury market. Stress points about the place that make it unique / unusual. Use an ‘idealized’ image of the destination to appeal to tourists. Can you think of any other features typical of holiday advertisements?

3 © Boardworks Ltd 2003 3 of 10 Imagine you are designing an advertisement for Cyprus: Advertising Cyprus What images of Cyprus could you use? What persuasive techniques might you include in the advertisement? What aspects of Cyprus might you choose to emphasize? What does Cyprus mean as a holiday destination to you?

4 © Boardworks Ltd 2003 4 of 10 Persuasive techniques

5 © Boardworks Ltd 2003 5 of 10 CYPRUS Island of Culture Island of Pleasure Island of Contrasts Just imagine … an island of culture where you can enjoy a morning viewing ancient architecture. An island of activity where you can ski all afternoon. An island of romance where you can watch the sun set from a deserted beach. But why just imagine? Why not come and visit us? Cyprus … it’s more than just one holiday. Advertising Cyprus

6 © Boardworks Ltd 2003 6 of 10 Analysing the image Look at the images below, taken from the advertisement for Cyprus. Why do you think these particular images were chosen? What do they emphasize about Cyprus as a holiday destination? The three images show the contrasting aspects of Cyprus. Picture of ‘ancient architecture’ Deep blue sky - not a cloud in sight! Snowy mountain top with image of girl having fun Beautiful sunset

7 © Boardworks Ltd 2003 7 of 10 Analysing the headline text CYPRUS Island of Culture Island of Pleasure Island of Contrasts Now look at the headline text below. What do you notice about the text, both in terms of its appearance and its content? The name of the destination is in the largest size text, making it stand out. The word ‘island’ is repeated three times, emphasizing the location and using the technique of ‘listing in threes’. The word ‘culture’ will appeal to tourists keen on history. The word ‘pleasure’ will tempt people who want to have fun and party. The word ‘contrasts’ makes it clear that there is something for everyone in Cyprus.

8 © Boardworks Ltd 2003 8 of 10 The consumer is asked to use their imagination The word ‘island’ is repeated to emphasize the location Alliteration gives emphasis and rhythm to the text The use of questions addresses the consumer directly Visitors can sample culture, take part in sports, and be romantic Just imagine … an island of culture where you can enjoy a morning viewing ancient architecture. An island of activity where you can ski all afternoon. An island of romance where you can watch the sun set from a deserted beach. But why just imagine? Why not come and visit us? Cyprus … it’s more than just one holiday. The final sentences again stresses that Cyprus offers a variety of holidays for tourists Analysing the body of the text Look at the body of the text. How do the advertisers use language to persuade you to come to Cyprus? Do they use any linguistic techniques in the text?

9 © Boardworks Ltd 2003 9 of 10 The message Cyprus is... An island where the tourist can experience several different ‘holidays’ A place that offers culture, sports and romance, all on the one island An island that could be enjoyed by a couple or a group Somewhere that the tourist will really enjoy themselves What sort of messages about Cyprus are the advertisers trying to send to people reading their advertisement?

10 © Boardworks Ltd 2003 10 of 10 Target audience What sort of target audience do you think the advertisement for Cyprus is aimed at? Choose some possible answers from the ideas given below. families with very young children older couples interested in history and architecture people who like a variety of options, not just sunbathing people who enjoy sports and active holidays people who are keen on nature and wild animals single people who just want to lie on a beach


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