1. RELAUNCH 2015

2. COSMETICS COMPOSED FOR YOU
BRAND PHILOSOPHY
YOSKINE is the most premium and technologically advanced brand in DAX portfolio.
The wide range of products meets needs & high requirements of women with various skin types and in different ages.
Products have unique formulas, proven quality and effectiveness, original, modern and beautiful design.
YOSKINE
COSMETICS COMPOSED FOR YOU

3. YOSKINE RE-LAUNCH – OBJECTIVES
Increasing brand attractiveness and competitiveness by leveraging both: product & conceptual news
Improving flexibility of brand structure
Strengthening brand USP (unique selling proposition)

4. CONSUMERS’ PERCEPTION OF POLISH PREMIUM BRANDS
Consumers in Poland believe that POLISH cosmetic brands are not and can not become SELECTIVE.
Some of them are PREMIUM and can only aspire to the great world of selective brands.
They offer complex skin treatment and enhance perception of their expertise by presence in the professional cosmetic segment.
They also try to help their image through presence in selective distribution channels such as: perfumeries, beauty salons, hotels and SPA, where they can be seen next to global premium brands.

5. BEAUTY AND CHARM ARE SHINE OF INTERNAL HARMONY
Marie von Ebner-Eschenbach

6. CONSUMER 35-60 year old women Mid and high social status and education
Living in big cities
Self-aware woman, emotionally mature
Taking care of herself – physically and mentally
Trend-follower but without skipping own preferences and life comfort
Overall satisfied with her life, proud of herself
Focused on self-development
With appetite for life
Wants to be fulfilled as a: woman, friend, mother, lover, daughter etc.
Appreciating and therefore looking for harmony and balance in her life

7. ACCEPTED CONSUMER BELIEF
I use premium cosmetics because I think they are better than mass-market ones. I hope that my skin will make it up to me one day. They declare effectiveness, skin rejuvenation and great look. But in fact I’m not sure if they use the best possible active ingredients and if these ingredients work properly on my skin. And most importantly – if what I am doing is enough to stay young and beautiful…?

8. NEW YOSKINE CONCEPT YOU CANNOT PUT ANYTHING INTO A FULL SUITCASE.
SAME WITH YOUR SKIN CELLS.

9. INSIGHT
Contemporary lifestyle has a negative impact on our health, mood and total body condition. It’s also visibile on our largest organ – the SKIN.

10. IT LEADS TO CELL DEVOLUTION AND PREMATURE AGEING OF THE SKIN.
INSIGHT
TOXINS IN SKIN CELL CAUSES:
cell’s poison and its invalid functioning
bad absorption of nourishing active ingredients,
DNA damages
energy production disorders – energy required for detoxication proces
disturbances of numerous regulating and regenerating mechanisms in skin cells
IT LEADS TO CELL DEVOLUTION
FOLLOWED BY CELL DEATH
AND PREMATURE AGEING OF THE SKIN.

11. ELABORATED IN COLLABORATION WITH ROHTO PHARMACEUTICALS
NEW YOSKINE CONCEPT
INNOVATION!!!
IN-YO TECHNOLOGY
IN’DETOX & YO’ACTIVE™
REVOLUTIONARY COMPILATION OF
CELL’S DETOXICATION
&
ADVANCED REJUVENATION TREATMENT
ELABORATED IN COLLABORATION
WITH ROHTO PHARMACEUTICALS
LABORATORIES IN JAPAN
In-Yo (JAPANESE Yin i Yang)

12. USP & BENEFITS
Yoskine is the first cosmetic brand with a unique philospophy of highly effective skin treatment:
Each Yoskine preparation first removes toxins from your skin and and then delivers techologically advanced nourishing/anti-ageing ingredients. As a result, they can be properly absorbed and work faster and more effectively.
UNIQUE FACE CARE PHILOSOPHY
SPECTACULAR SKIN REJUVENATION
BEAUTY AND HARMONY

13. IN-YO TECHNOLOGY IN’DETOX REVITALISING DETOXICATION YO’ACTIVE
Intelligent technology supporting cell detoxication processes and protective systems for youthful looking skin; stimulating autofagy process – toxins’„recycling” for energy production.
INTROMOLECULAR
EXTRAMOLECULAR
YO’ACTIVE
REJUVENATING STIMULATION
Intensive skin rejuvenation thanks to advanced and innovating active ingredients, selected and matched for different skin and age needs.

14. BRAND VALUES YOSKINE BALANCE & HARMONY INNOVATION SELF-ESTEEM & PRIDE
EXPERTISE
BALANCE & HARMONY
YOSKINE
PERFECTION
YOUTH & BEAUTY
INNOVATION
SELF-ESTEEM & PRIDE
CREATIVITY
HONESTY

15. BRAND CHARACTER – MOOD BOARD

16. YOSKINE ARCHETYPE VISIONARY
Represents imagination and fantasy, being creative, innovative, ability to create one’s own world. It’s courage to have dreams and make them real.
Visionary symbols are Little Prince, Alice in Wonderland, Leonardo da Vinci, Steve Jobs, clouds, sky, first astronauts
Interesting brand image considering compilation of rationalism and creativity.
Archetypical needs of improvement, facilitation and fitting while preserving exclusivity and enjoyment.

17. YOSKINE ASORTMENT JANUARY – JUNE - 23 SKU LAUNCHES
3 SKU EXCLUSIVE SALE IN ROSSMANN
JULY – DECEMBER - 22 SKU TO BE LAUNCHED
17 SKU EXCLUSIVE SALE IN DOUGLAS AND HEBE
PRODUCTS PROFILE
CLEANSING
FACE CARE
AREAS FOR DEVELOPMENT
FACE MASKS
BODY CARE
MAN CARE
DISTRIBUTION
PREMIUM TRADITIONAL DROGERRIES –
DROGERIES NETWORK – ROSSMANN (UP TO 1000); HEBE – 95; SUPERPHARM - 65
PERFUMERIES – DOUGLAS - 113

18. EFFECTIVE CLEANSING, SMOOTHING, SOOTHING – FOR EACH TYPE OF SKIN
IN-YO ASAYAKE PURE
ASAYAKE – MORNING GLOW
EFFECTIVE CLEANSING, SMOOTHING, SOOTHING – FOR EACH TYPE OF SKIN
IN’DETOX
YO’ACTIVE:
SMOOTH YO’HYALURON
MOISTURE YO’LIPIDS
YO’HYALURON
ANTI-AGE YO’SAPPHIRE
SKIN-TONE RR-C

19. IN-YO ASAYAKE PURE RECCOMENDED PRICE: 7-8 USD
DUO-HYALURON MICELLAR WATER
NEO-LIPID HYDRATING MILK
BIO-OXYGENATING SOOTHING TONER
REJUVENATING ION-DERMABRASION
Sapphire micro-peeling
BIO-ENZYMATIC EXFOLIATION
Enzymatic cream peeling
RECCOMENDED PRICE: 7-8 USD

20. WRINKLE REDUCTION, LIFTING, REJUNEVATION, CELL REGENERATION
IN-YO KIREI LIFTING
KIREI - BEAUTIFUL
WRINKLE REDUCTION, LIFTING, REJUNEVATION, CELL REGENERATION
IN’DETOX
YO’ACTIVE
RETI-VIT
RETINOID MICRONS 10X100 µsph
RETI-COLLAGEN FILLER
SNOW CROCUS EXTRACT

21. RECOMMENDED PRICE: 17-18 USD
IN-YO KIREI LIFTING
40+ ANTI-WRINKLE DAY CREAM
40+ ANTI-WRINKLE NIGHT CREAM
50+ ANTI-WRINKLE DAY CREAM
50+ ANTI-WRINKLE NIGHT CREAM
60+ ANTI-WRINKLE DAY CREAM
60+ ANTI-WRINKLE NIGHT CREAM
UNDER EYE AND EYELID CREAM
RECOMMENDED PRICE: USD
ANTI-WRINKLE YOUTH ELIXIR -SERUM

22. IN-YO MARYOKU EXCELLENCE
MARYOKU – CHARM
LUXURIOUS REJUVENATING CARE- INTENSIVE SMOOTHING, WRINKLE REDUCTION
IN’DETOX
SILK PROTEINS
YO’SILK NANO FILM
FERULIC SILK
OVAL RE-SHAPER
SILK CERAMIDE
SKINTONE C+

23. IN-YO MARYOKU EXCELLENCE
45+ DAY CREAM
55+ DAY CREAM
65+ DAY CREAM
HYDRATING NIGHT CREAM
NOURISHING NIGHT CREAM
UNDER EYE AND LIP CONTOUR CREAM
RECCOMENDED PRICE: USD
SERUM

24. SMOOTHING, SKINTONE UNIFICATION, SKIN PERFECTION
IN-YO JUNSEI ANTI-AGE
JUNSEI – PERFECTION
SMOOTHING, SKINTONE UNIFICATION, SKIN PERFECTION
IN’DETOX
ALGAE PRO-BALANCE
PERFECTOR 8 IN 1
ANTI-FATIGUE+
SLEEP RENEW
SKINTONE CORRECTOR

25. RECCOMENDED PRICE: 15,5 USD
IN-YO JUNSEI ANTI-AGE
DAY AND NIGHT CREAM
DAY CREAM
NIGHT CREAM
UNDER EYE CREAM
SERUM
RECCOMENDED PRICE: 15,5 USD

26. SMOOTHNESS, SKIN TONE BALANCE,
IN-YO SHISO REVITAL
SHISO – JAPANESE MINT
SMOOTHNESS, SKIN TONE BALANCE,
SKIN PERFECTION
IN’DETOX
SHISO PERFECTION
HYDRO-MATT
CERAMID REGENERATOR
PROTEIN BEAUTY
SHISO ENERGY

27. RECCOMENDED PRICE: 15,5 USD
IN-YO SHISO REVITAL
30+ REVITALIZING DAY CREAM
40+ SMOOTHING DAY CREAM
SKIN-PERFECTING NIGHT CREAM
UNDER EYE CREAM
SMOOTHING SERUM-CORRECTOR
REVITALIZING WASHING GEL
RECCOMENDED PRICE: 15,5 USD

28. SPECTACULAR EFFECTS OF IN-YO TECHNOLOGY
Thanks to IN’DETOX TECHNOLOGY we observed IMPROVEMENT of all SKIN BIOMETRIC PARAMETERS:
FIRMNESS +29%
BOUNCE +40%
ELASTICITY +15%
* Results of treatment compared to analogic creams without IN-YO TECHNOLOGY
WRINKLE REDUCTION after 4 weeks of treatment:
before
after

29. RECCOMENDED PRICE: 13 USD
YOSKINE CLASSIC
THE BEST SELLERS OF „COMPOSED FOR YOU” LINE WITH A NEW ARTWORK AND ATTRACTIVE PRICE!
NORMAL & COMBINATION SKIN
40+ PRO ELASTIN
DAY CREAM SPF 10
NIGHT CREAM
50+ ACTI-PEPTIDE
DAY CREAM SPF 10
NIGHT CREAM
DRY SKIN
60+ PRO-COLLAGEN
DAY CREAM SPF 10
NIGHT CREAM
RECCOMENDED PRICE: 13 USD

30. YOSKINE STRENGTHS 2015 UNIQUE BRAND CONCEPT
REVOLUTIONARY IN-YO TECHNOLOGY
INNOVATIVE, TECHNOLOGICALLY-ADVANCED ACTIVES WITH HARMONY OF NATURE POWER
NEW IDEOLOGY OF SKIN TREATMENT
ELABORATION WITH JAPANESE LABORATORIES
SPECTACULAR EFFECTIVENESS
NEW, EYE-CATCHING BUT STILL ELEGANT BRAND LOOK

31. PRESS SUPPORT

32. THANK YOU