2. Yasir Javaid MBE02111011 Muhammad Amin MBE02103008 NPD Project

3. INTRODUCTION Leather Connections (Pvt) Ltd established in Year 2000 and spread over 11 Ackers. Leather Connections (Pvt) Ltd is the largest Manufacturer and Exporter of Leather Belts and Accessories based in Lahore. Leather Connections (Pvt) Ltd have a huge Tannery, as well which caters to all the leather needs of the finished goods division. Company Profile

4. Certifications  Leather Connections (Pvt) Ltd is probably one of the few companies to have acquired the integrated certifications for the following ISO Standards in a short time period of six months.  ISO 9001  ISO 14001  SA 8000

5. Joint Venture Partnership  Joint Venture Partnership  We are official licensee of Porvair-International UK for Permair Leather in Pakistan. Porvair has a continuing history of 30 years and have its agents in 46 different countries. Leather Connections is the largest manufacturing capacity of Permair Leather (Dry Finishing System) in the World.  Export Performance Trophy  We are the consecutive winners of FPCCI best export performance trophy for years 2002-2003, 2003-2004 and 2004-2005.  Technical Expertise   Leather Connections (Pvt) Ltd works on imported fully automatic plant imported from Italy. Thus ensuring finest and consistent quality goods to match International Standards.

6. Product Line  Some of our large selling products are as follows:  Leather Belts  Gents Wallets  Ladies Wallets  Key Pouches  Hard and Soft Briefcase  File Folders  Passport holders  Cigarette Case  Billfolds  Card Holders and host of other products.

7. Competitive Edge  The salient features of our Printing Leather products are as follows:  Breathable  Wipe clean  Waterproof  Scuff resistant.  Non-Polish Leather  Innovative Designs  Cost Efficient  Durable

8. Quality Focus  At Leather Connections (Pvt) Ltd every body is involved in continuous improve in the quality of the product.  Our skilled staff insures that the right product reached the customer with in the specified time limit.  Since Leather Connections (Pvt) Ltd is an export oriented unit therefore world class standards are implemented.

9. International Clientele  Leather Connections (Pvt) Ltd proud to be a perusal supplier for the biggest brands in Europe for example Mark & Spencer (UK), Bernini (USA) and any more.  Reference : www.leatherconnecitons.com

10. New Product Development Process Idea Generation Idea Screening Concept Development and Testing Marketing Strategy Business Analysis Product Development Test Marketing Commercialization

11. Gap Analysis  Gap Identification  Opportunity Identification Gap DiagramIdentification GAP

12. Trade off Analysis

15. Conjoint Analysis  Here is the Top ranking of leather products where customer want to buy these products at any cost where quality and size of the product measures. ColorDesignSizeTop Ranking Model Ranking BlackBuckle Up Full Grain 35mm89 BrownBuckle Up Full Grain 35mm88 WhiteBuckle Up Full Grain 35mm87

16. ATAR Model Application of ATAR MODEL  Potential Market  Awareness  Trial  Availability  Repeat  The Turnover of the Product that firm will adopt in the year 1 is: 8M (Target Customers)x.45 x.4 x.8 x.32x$50(Profit Margin) = $18432000

17. Top Two Boxes Questions I will definitely use50%  No  Yes I will probably use20%  No  Yes May I will use15%  No  Yes  I will probably not use 10%  No  Yes  I will definitely not use05% Total100  Top Two boxes scores is 50%+20%=70%  In reality our leather products will used by 1/3 rd people. 70/3=23.33% LC Products users

18. Concept Statement  We have leather products with pure and synthetic leather products. We are the Largest importer exporter in Pakistan. We have following qualities in our leather products.  Quality Products  Convenience Service  Safe/Not dangerous Products

19. Concept Testing We have done our survey all over the Pakistan and targeted to the leather users products. Customers who are using pure leather products and want to use in different or latest designs or fashion. We have quality leather products for our customers.  We fill following questionnaire from the customers.  Will you try to buy our new leather products?  Yes  No  Will you again to buy our new leather products?  Yes  No  Are you satisfied with our new leather products?  Fully Satisfied  Probably Satisfied  Not Satisfied

20. Full Screening Method  It is the last stage of evaluation phase. Here Leather Connection match our idea with our resources.  Here we use scoring model to match the idea with our resources.  If anything increase the limits of our resources policy which done by our higher management. We include it in culling Factor.  Veto/Culling Factors:  Technical Equipment 1x5=5  Probable Service Life5x5=25   Above two factors are culling factors which can cancel our project. 

21. Conclusion  SWOT Analysis:  Conjoint Analysis:  Trade off Analysis:  ATAR Model:  Top Two Boxes Question:  Concept Statement:

22. Recommendation  No R&D Department  No Modern Equipments  No Feed Back from Customers  No Outlets over the Country