2. “To make their strategy work, Panasonic has spent a significant amount of time working directly with customers to assess their needs, and then translating those needs into a set of products that are optimally configured to appeal to those customers. The approach works because Panasonic has remained focused...” Technology Business Research Q2 1999

3. INNOVATION - RELIABILITY - CONFIDENCE Semiconductor by MEC Li-ion battery by MBI LCR and PCB by MACO LCD by LCDD CD/DVD by MEC PC card by PCPD Panasonic is one of the only the manufacturers today that directly controls the process of design, manufacture and quality assurance of its notebook PCs. INNOVATION

4. INNOVATION - RELIABILITY - CONFIDENCE RELIABILITY Key Findings °Damage rates have risen 22.5% since 1999. °Only 28% of damage cost comes from parts and labor. °Each damage incident costs an organization on average $2,900. °A “No Fault Warranty” does not cover the total costs °80% of damage involves screens, cases, keyboards and HDD’s. °75% of damage is from drops, falls and liquid spills. Source Data: Technology Business Research, 2001 Surveyed 400+ IT Managers

5. INNOVATION - RELIABILITY - CONFIDENCE RELIABILITY Since 1999, the cost per incident has risen 107% TBR estimates cost per incident will escalate another 30%-50% in 3 years. Source Data: Technology Business Research, 2001 $1,400 107% Average Damage Incident Cost $2,900

6. INNOVATION - RELIABILITY - CONFIDENCE RELIABILITY Only 28% of the total repair cost is direct parts & labor. A “no fault” warranty is NOT a “no cost” warranty. °$2,900 – total average damage incident cost °$ 814 – direct parts and labor costs °$ 462 – time user spent trying to fix unit or interfacing with IT °$ 130 – cost to the company for depreciation, financing and admin °$ 204 – time spent transferring data damaged system to loaner °$ 791 – time spent by user to recover or redo lost work °$ 487 – time IT spent interfacing with user and to effect repair °$ 30 – average daily cost of replacement or substitute system °The total cost minus direct parts and labor- $2,104 Source Data: Technology Business Research, 2001

7. INNOVATION - RELIABILITY - CONFIDENCE RELIABILITY Four notebook components account for over 80% of all reported damage. Source Data: Technology Business Research, 2001 COMPONENTS DAMAGED

8. INNOVATION - RELIABILITY - CONFIDENCE RELIABILITY 75% of all reported damage incidents involve dropping, spilling liquid and falling objects. Source Data: Technology Business Research, 2001 CAUSES FOR DAMAGE

9. INNOVATION - RELIABILITY - CONFIDENCE Solving the Problem Vendor Selection Select more durable notebooks to cut this “hidden” cost by 50% or more. Cap Costs Now is the time to make the switch – damage incidence costs have more than doubled in just 3 years– and as your notebook fleet continues to expand, costs will continue to rise. Cap costs now! Choose Wisely Panasonic is focused on building more durable notebooks. With over 25 years in the business they set the industry durability standards that others try to emulate. The Toughbook, outlasts virtually all others. RELIABILITY Source Data: Technology Business Research, 2001

10. INNOVATION - RELIABILITY - CONFIDENCE Panasonic Toughbooks have passed stringent military environmental tests with flying colors. TESTPASSFAIL Drop Vibration Water Resistance Dust Resistance Altitude High Temperature Low Temperature Temperature Shock Humidity RELIABILITY

11. INNOVATION - RELIABILITY - CONFIDENCE RELIABILITY Months in 21 37 26 8 35 8 33 5 20 Production 4.67 Gartner Group

12. INNOVATION - RELIABILITY - CONFIDENCE °Panasonic - a Matsushita Company ·World’s 23th largest Company °Worldwide Sales of $75B ·$9.1B U.S. Sales °265,000 Worldwide Employees ·19,500 U.S. Based °14,000 Products and 161 Companies ·150 business locations and 23 manufacturing sites in the U.S. °$3.8B R&D Expenditure CONFIDENCE

13. INNOVATION - RELIABILITY - CONFIDENCE °Building Mobile Solutions for 19 Years ·Mobile computers since 1982 °ISO Certified Notebook Factory ·Produced over 1.75M notebooks since 1987 ·500,000 rugged units (130,000 FY2000) °Mobile Computer Component OEM ·One of the top 10 computer manufacturers – $3.2B sales °260 Engineers focused on Mobile Technologies ·Wireless/Integrated testers ·Wearable/Ruggedness °High Production Capacity · 2,000 units per day on 10 lines CONFIDENCE

14. INNOVATION - RELIABILITY - CONFIDENCE °Unsurpassed Service and Support ·24 x 7 hotline support ·3 year limited warranty ·Overnight shipping both ways- paid by Panasonic ·Priority Exchange - User replaceable parts ·2-day average turnaround time for repairs ·Regional field service support ·U.S (HQ) Based engineering ·International Warranty CONFIDENCE

15. OUR CUSTOMERS

17. WANT PROOF THAT YOU NEED A TOUGHBOOK? ºMake a company-wide risk assessment. ºProfile your mobile users. ºTalk to your Panasonic representative.