Presentation on theme: "MKTG131 – Marketing Management. A name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller."— Presentation transcript:
Product attributes Least effective Benefits Beliefs and values Taps into emotions
Suggest something about the product or its benefits Are easy to say, recognize and remember Are distinctive Are extendable Translate well into other languages Can be registered and legally protected
All the activities of designing and producing the container for a product.