1. eni FIM Superbike World Championship GEICO Motorcycle U.S. Round E VENT M ARKETING O VERVIEW

2. PROMOTIONAL POSTERS 11X17 18X24

3. WEB BANNERS 160X600 300X250 728X90 320X50

4. PEPSI TRUCK BACKS Runs June 9 – July 13

5. PRINT ADS Arizona Driver – May/June Issue Continental Tire Monterey Grand Prix powered by Mazda, Event Program May 2 - 4 Quail Motorcycle Gathering Event Program – May 17 Ultimate Motorcycling – May/June 2014 Ride Guide – Double Truck Ad. – June

6. SPONSOR - PRINT ADS / HOTEL ROOM KEY CARDS / PROMOTIONAL MAGNETS Sport Rider – July 7 - 13 Road Racing World – July GEICO Ad – Monterey Herald 7/6 Hotel Room Key Cards 28 Small Properties – 14,400 cards

7. SPONSOR - PRINT ADS / HOTEL ROOM KEY CARDS / PROMOTIONAL MAGNETS RUSS BROWN MOTORCYCLE ATTORNEYS Magnets

8. EVENT PROGRAM COVER AD: Sticker:

9. T-SHIRTS

10. ON-LINE Costco.com Site Banner

11. ON-LINE – PROMOTIONS www.Jakewilson.com www.Jakewilson.com runs Promotion runs 6/13-6/23 AMAProRacing.comAMAProRacing.com Yamaha - Suzuki AMAProRacing.com Harley Davidson

12. ON-LINE – PROMOTIONS Yamaha Facebook

13. TISSOT VIP PROMOTION

14. COSTCO CLAMSHELL Front Back

15. COSTCO FLYER Front Back

16. R UNS J UNE 9 – J ULY 13 Bay Bridge LEDBenecia Bridge LED Berkeley LEDSan Francisco Outdoor Coliseum LEDSan Mateo Bridge LED OUT OF HOME BANNERS

17. OUT OF HOME BANNERS (CONT.) R UNS J UNE 9 – J ULY 13 Palo Alto LED

18. STREET BANNERS Locations Highway 68 (Entrance to track) Installs 5/19/14 City of Seaside (Highway 218) Installs 6/30/14 Old Monterey Business Triangles (Downtown Monterey) Installs 7/7/14 Old Monterey Business (Over the Street) Installs 7/7/14

19. EVENT TICKET

20. MEDIA RACE DOCUMENTS

21. PUBLIC RELATIONS GUIDE Accreditation Map Grandstand Map

22. PUBLIC RELATIONS GUIDE (CONT.) LetterheadOperations Manual

23. PUBLIC RELATIONS GUIDE (CONT.) Parking MapPress Kit

24. PUBLIC RELATIONS GUIDE (CONT.) Press Review Friday 11 th July Press Review Friday 11 th July

25. PUBLIC RELATIONS GUIDE (CONT.) Press Review Saturday 12 th July Press Review Sunday 13 th July

26. TRADESHOW BACKDROP Hollister Rally July 4-6 Eni FIM Superbike World Championship GEICO Motorcycle U.S. Round - – Social Media Tent

27. KAWASAKI FAN PARTY & BIKE SHOW Facebook Web Banner Flyer

28. CORKSCREW E-NEWSLETTER Highlights DateDescription 1/29SBK Banner – Second Placement 2/12SBK/Team Hero EBR Story #2 Updated SBK Banner – Second Placement Ducati Contest Story #3 3/12AMA Announcement Story #2 4/9SBK Banner – Second Placement 4/29SBK Banner – Second Placement 5/21World Superbike Update 6/4World Superbike Update SBK Super Fan Story #3 6/18SBK Standings Story #4 Winner: Super Fan Story #6 7/2SBK Soccer Festival Story #1 SBK Stunt Show Story #2 Fan Activities Story #3 Americans in SBK Story #4 History of SBK at MRLS Story #5 SBK Tune in Story #6

29. SOCIAL MEDIA ACTIVATION PLAN Social Media Outlets: Facebook Thursday Hot Wheels & High Heels – Photos Friday Kawasaki Press Conference Saturday Tune In Reminder Sunday Grid Shot Overall Social Media: Customized banner with hashtags and tags 3x3 Social media signage throughout facility

30. SOCIAL MEDIA ACTIVATION PLAN (CONT.) Instagram Monday Event Set Up Tuesday Event Set Up Wednesday Event Set Up Thursday Hot Wheels & High Heels Friday Kawasaki Press Conference Shot of the Day Saturday Shot of the Day Sunday Shot of the Day

31. SOCIAL MEDIA ACTIVATION PLAN (CONT.) Twitter Monday Event Set Up Tuesday Event Set Up Wednesday Event Set up Thursday Hot Wheels & High Heels Friday Kawasaki Press Conference Saturday Tune In Reminder Sunday Race Action

32. SOCIAL MEDIA ACTIVATION PLAN (CONT.) YouTube Wednesday Event Set Up Thursday Event Set Up Friday Vendor Profile(s) Saturday Vendor Profile(s) Sunday Vendor Profile(s)

33. SOCIAL MEDIA ACTIVATION PLAN (CONT.) Hashtags/UserNames #sbkusa #mazdaraceway @MazdaRaceway @SBK_Official @AMAProSBK @vanceandhines @harleydavidson

34. RADIO 102.5FM KDONJune 23 – July 13 92.7FM KTOMJune 23 – July 13 101.1FM KIONJune 23 – July 13 KKSF 910AMJune 23 – July 13 KOSF 103.7FMJune 23 – July 13 94.9FM KYLDJune 23 – July 13 RKSF iHeart RadioJune 23 – July 13 ROSF iHeart RadioJune 23 – July 13 RYLD iHeart RadioJune 23 – July 13 KCDU-FMJune 23 – July 13 KHIP-FMJune 23 – July 13 KPIG-FMJune 23 – July 13 WTMB-FMJune 23 – July 13 92.5FM KBREJune 23 – July 13 97.9FM KIDDJune 23 – July 13 Live105FMJune 23 – July 13 99.7 KMVQJune 23 – July 13 KFOX June 23 – July 13 95.7 FM KGMZJune 23 – July 13 KBAY-KERZJune 23 – July 13 KNBRJune 23 – July 13 KSANJune 21 – July 11 KSFOJune 23 – July 13 Runs

35. TELEVISION KOTRJune 16 – July 13 KAYU SpokaneJune 16 – July 13 Sainte Television GroupJune 16 – July 13 Eureka Television GroupJune 16 – July 13 Runs

36. ON-LINE San Francisco DMA Runs SFGate.com June 16 – July 13 SFWeekly.com June 16 – July 13 KTVU.com June 16 – July 13 ABCLocal.go.com June 16 – July 13 SFChronicle.com June 16 – July 13 NBCBayArea.com June 16 – July 13 SanFrancisco.CBSLocal.com June 16 – July 13 TechCrunch.com June 16 – July 13

37. ON-LINE (CONT.) Runs KGO.com June 23 – July 13 KSFO.com June 23 – July 13 KDON June 23 – July 13 KTOM June 23 – July 13 KION June 23 – July 13 KYLD June 23 – July 13 KKSF June 23 – July 13 957thegame.com June 23 – July 13 KFOX.com June 23 – July 13 Corkscrew Newsletter April 25 – July 13 1077thebone.com June 21 – July 11 leaderboard 1077thebone.com July 1st, July 8th Homepage Takeover The Ride Guide OnlineJuly 1st Motorcycle Superstore.comPlaced by Geico Road Racing World.comPlaced by Geico Next Moto Champion.comPlaced by Geico Bonnier magazine group websitesPlaced by Geico

38. ON-LINE (CONT.) Retargeted Website Runs Likes.com May 5 – July 13 Real Solitaire Free for iPad – Android May 5 – July 13 Adsenseformobileapps.com May 5 – July 13 Usatoday.com May 5 – July 13 zillow.com May 5 – July 13 Modamob.com May 5 – July 13 Dailymotion.com May 5 – July 13 Sfgate.com May 5 – July 13 Blogspot.com May 5 – July 13 Yelp.com May 5 – July 13 Answers.com May 5 – July 13 Phinmobile.com May 5 – July 13 Eithusan.com May 5 – July 13 Dailymail.co.uk/news May 5 – July 13 Itunes.apple.com May 5 – July 13 Weather.com May 5 – July 13 Ebay.com May 5 – July 13 Mg8.biz May 5 – July 13 Match.com May 5 – July 13

39. ON-LINE (CONT.) Motorcycle Websites Runs Ducati.msJune 2 – July 13 Gixxer.comJune 2 – July 13 R1-Forum.comJune 2 – July 13 600RR.netJune 2 – July 13 ZX-10R.netJune 2 – July 13 Triumph675.netJune 2 – July 13 S1000Rforum.comJune 2 – July 13 Motorcycle.com (Mobile)June 2 – July 13 Motorcycle.comJune 2 – July 13

40. MEDIA EVENTS Thursday, July 10 Hot Wheels and High Heels Location: Premier Pit Row Suites. Details: Professional business women from Monterey County will experience an educational insight into the eni FIM Superbike World Championship racing from the perspective of a professional rider, through a brief presentation, rider Q&A sessions and hands on experience. Time: 11:30 a.m. – 1:30 p.m.

41. MEDIA EVENTS (CONT.) Friday, July 11 Kawasaki Press Conference Location: Adjacent of Media Center Details: 30th Anniversary of Kawasaki Ninja Time: 12:00 p.m. Superpole Press Conference Location: Adjacent of Media Center Details: World Superbike Pole Position Winners Time: 1:45 p.m. – 2:15 p.m. AMA Pro Vance & Hines Harley-Davidson Press Conference Location: Adjacent of Media Center Details: Race result Press Conference Time: 4:05 p.m. Saturday, July 12

42. MEDIA EVENTS (CONT.) Sunday, July 13 World Superbike Press Conference Location: Adjacent to Media Center Details: Race 1 Press Conference Time: 12:15 p.m. – 12:45 p.m. World Superbike Press Conference Location: Adjacent to Media Center Details: World Superbike US Round Champions Time: 4:00 p.m. – 4:30 p.m. AMA Pro SuperBike Press Conference Location: Adjacent of Media Center Details: Results of AMA Pro Superbike Race Time: 5:30 p.m. – 6:00 p.m.

43. EVENT ACTIVITIES Friday, July 11 Land Rover Experience Location: Marketplace Details: Take a test drive on the hill of the Land Rover Experience. This is one test drive you won’t get anywhere else. Time: 8:00 a.m. – 5:00 p.m. Go-Kart Track Location: Paddock Details: Here is your chance to race around a track with your friends and really prove who the best driver is. For 5 laps it cost $10.00 and for 12 laps it cost $20.00. Time: 10:00 a.m. – 4:00 p.m.

44. EVENT ACTIVITIES (CONT.) Friday, July 11 (cont.) Kawasaki Ninj 30 th Anniversary Location: Track Laps Details: Kawasaki will be doing a parade lap for the 30 th anniversary of the Kawasaki Ninja. The bike was originally unveiled at Mazda Raceway Laguna Seca 30 years ago Time: 12:30 p.m. – 12:40 p.m. Saturday, July 12 Land Rover Experience Location: Marketplace Details: Take a test drive on the hill of the Land Rover Experience. This is one test drive you won’t get anywhere else. Time: 8:00 a.m. – 5:00 p.m.

45. EVENT ACTIVITIES (CONT.) Saturday, July 12 (cont.) Go-Kart Track Location: Paddock Details: Here is your chance to race around a track with your friends and really prove who the best driver is. For 5 laps it cost $10.00 and for 12 laps it cost $20.00. Time: 10:00 a.m. – 4:00 p.m. Experience Monterey presented by Yancey’s Fancy Cheese Location: Marketplace Details: Enjoy complimentary samples from Yancey’s Fancy Cheese, chocolate samples from Lula’s, balsalmic vinegars and olive oils from Mediterraneo Imports, and wine tasting from Monterey County Wineries. Time: 11:00 p.m. – 5:00 p.m.

46. EVENT ACTIVITIES (CONT.) Sunday, July 13 Land Rover Experience Location: Marketplace Details: Take a test drive on the hill of the Land Rover Experience. This is one test drive you won’t get anywhere else. Time: 8:00 a.m. – 5:00 p.m. Saturday, July 12 (cont.) Kawasaki Fan Party & Bike Show Location: Marketplace Details: All Kawasaki bike owners are invited to enter their bikes for the best Race Replica Ninja, Custom Ninja, and Vintage Kawasaki motorcycle. Bike enthusiasts are invited to vote and enjoy themselves with music, movies, food and drinks. Time: 4:00 p.m. – 8:00 p.m. (Competition time: 4:00 p.m. – 7:00 p.m.)

47. EVENT ACTIVITIES (CONT.) Sunday, July 13 (cont.) Go-Kart Track Location: Paddock Details: Here is your chance to race around a track with your friends and really prove who the best driver is. For 5 laps it cost $10.00 and for 12 laps it cost $20.00. Time: 10:00 a.m. – 4:00 p.m. Pre-Race Entertainment – BD Entertainment Drummers Location: Starting Grid Details: Pre-race entertainment performed by the BD Entertainment Drummers. They have previously performed for the San Francisco 49ers and NBA All-Star game. Time: 10:45 a.m. National Anthem Singer: Jessica Johnson Location:Starting Grid Time: 10:45 a.m.

48. EVENT ACTIVITIES (CONT.) Sunday, July 13 (cont.) Experience Monterey presented by Yancey’s Fancy Cheese Location: Marketplace Details: Enjoy complimentary samples from Yancey’s Fancy Cheese, chocolate samples from Lula’s, balsalmic vinegars and olive oils from Mediterraneo Imports, and wine tasting from Monterey County Wineries. Time: 11:00 p.m. – 5:00 p.m. AMA Autograph Sessions All Classes Location: Paddock – Team Transporters Details: Meet and receive autographs from all the AMA riders and teams in the AMA paddock. Time: 12:00 p.m. – 12:45 p.m.

49. EVENT ACTIVITIES (CONT.) Sunday, July 13 (cont.) Track Invasion Location: Pit Lane Paddock Details: Join the World Superbike podium festivities! All spectators with a paddock pass are invited on track to congratulate the winners. Time: 12:45 p.m. – 1:00 p.m. and 3:45 pm – 4:00 p.m.

50. FIELD MARKETING EVENTS Event:Good Old Days Parade Date:April 5, 2014 Location:Pacific Grove Time:10 a.m. – 5 p.m. Event:Toyota Grand Prix Long Beach Date:April 11-13, 2014 Location:Long Beach Time:8 a.m. – 6 p.m. Event:All Chamber Mixer Date:May 1, 2014 Location:Mazda Raceway Laguna Seca, Red Bull Energy Center Time:5:30 p.m. – 7:30 p.m. Event:Quail Motorcycle Gathering Date:May 17, 2014 Location:The Quail Time:10 a.m. – 3 p.m. Event:Dianese MotoGP Viewing Party Date:June 15, 2014 Location:Dianese Store in San Francisco Time:12:00 p.m. – 3 p.m.

51. FIELD MARKETING EVENTS Event:Dianese MotoGP Viewing Party Date:June 28, 2014 Location: Dianese Store in San Francisco Time:12:00 p.m. – 3:00 p.m. Event:City of Monterey 4th of July Parade Date:July 4, 2014 Location:Downtown Monterey Time:9 a.m. Event: Hollister Rally Date:July 4-6, 2012 Location:Hollister Time:11 a.m. – 7 p.m. Event:Sacramento Bike Night Date:July 9, 2014 Location: Sacramento Time:5 p.m. – 7 p.m.

52. MEDIA ALERTS "Laguna Seca" +raceway on KION (CBS) - Monterey, CA "Laguna Seca" +raceway on KION (CBS) - Monterey, CA 07/11/2014 17:04:53 Central Coast News (News)... of enthusiasts in town to watch the world superbike championship at mazada raceway laguna seca. 29:34 these officers that are doing extra enforcement that's their primary goal is to make... "Laguna Seca" +track on KSBW (NBC) - Monterey, CA 07/11/2014 17:20:59 "Laguna Seca" +track on KSBW (NBC) - Monterey, CA Action News at 5 (News)... at 6....also at 6 tonight superbikes at laguna seca may chown was at the track today and shell have a report rom mazda raceway..... Mazda Raceway on KION (CBS) - Monterey, CA 07/11/2014 18:05:25 Mazda Raceway on KION (CBS) - Monterey, CA Central Coast News (News)... year. and this weekend, it's just as hot a topic at mazda raceway laguna seca.2:43seeing your head rotating 360 without a body attached it was pretty cool tooa cool experience, but arthur carrizales says he... Mazda Raceway on KSBW (NBC) - Monterey, CA 07/11/2014 18:11:49 Mazda Raceway on KSBW (NBC) - Monterey, CA Action News at 6 (News)... championship series rolls into mazda raceway laguna seca tonight. this is the ninth stop in the series... and the only u-s... Mazda Raceway on KION (CBS) - Monterey, CA 07/11/2014 23:14:55 Mazda Raceway on KION (CBS) - Monterey, CA Central Coast News (News)... valley - is showing off a new helmet this weekend at mazda raceway laguna seca-- during its superbike world championship. the "bell" motorcycle helmet is designed to custom-fit a rider's head.... Mazda Raceway on KSBW (NBC) - Monterey, CA Mazda Raceway on KSBW (NBC) - Monterey, CA 07/11/2014 23:16:05 Action News at 11 (News)... championship series is here...at mazda raceway laguna seca. this is the ninth stop in the series... and the only u-s appearance on the...

53. MEDIA ALERTS (CONT.) "Laguna Seca" +track on KSBW (NBC) - Monterey, CA "Laguna Seca" +track on KSBW (NBC) - Monterey, CA 07/12/2014 18:04:21 Action News at 6 (News)... speed. nats: at laguna seca, brynne whittaker, ksbw action news 8. right now firefighters in shasta... "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA 07/12/2014 23:00:26 "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA Action News at 11 (News)... the superbike world championship: hits mazda raceway laguna seca. kicking off california rodeo salinas... more than a... Mazda Raceway on KSBW (NBC) - Monterey, CA 07/12/2014 23:02:15 Mazda Raceway on KSBW (NBC) - Monterey, CA Action News at 11 (News)... central coast this weekend. mazda raceway laguna seca hosted thousands of motorbike fans for the superbike world... "Laguna Seca" +track on KSBW (NBC) - Monterey, CA 07/12/2014 23:03:39 "Laguna Seca" +track on KSBW (NBC) - Monterey, CA Action News at 11 (News)... speed. nats: at laguna seca, brynne whittaker, ksbw action news 8. dogs barking nats an update now to a... Mazda Raceway on KION (CBS) - Monterey, CA 07/12/2014 23:08:58 Mazda Raceway on KION (CBS) - Monterey, CA Central Coast News (News)... tracks! a national company will show off a new helmet this weekend at mazda raceway laguna seca. this weekend is the world superbike championship. the "bell" motorcycle helmet is...

54. MEDIA ALERTS (CONT.) Mazda Raceway on KSBW (NBC) - Monterey, CA Mazda Raceway on KSBW (NBC) - Monterey, CA 07/13/2014 07:00:17 Action News Weekend Sunrise (News)... the superbike world championship: hits mazda raceway laguna seca. kicking off california rodeo salinas... more than a... Mazda Raceway on KSBW (NBC) - Monterey, CA 07/13/2014 07:03:23 Mazda Raceway on KSBW (NBC) - Monterey, CA Action News Weekend Sunrise (News)... central coast this weekend. mazda raceway laguna seca hosted thousands of motorbike fans for the superbike world... "Laguna Seca" +track on KSBW (NBC) - Monterey, CA "Laguna Seca" +track on KSBW (NBC) - Monterey, CA 07/13/2014 07:04:41 Action News Weekend Sunrise (News)... speed. nats: at laguna seca, brynne whittaker, ksbw action news 8. #### an update now to a... "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA 07/13/2014 08:00:51 "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA Action News Weekend Sunrise (News)... the superbike world championship: hits mazda raceway laguna seca. kicking off california rodeo salinas... more than a... Mazda Raceway on KSBW (NBC) - Monterey, CA 07/13/2014 08:03:55 Mazda Raceway on KSBW (NBC) - Monterey, CA Action News Weekend Sunrise (News)... central coast this weekend. mazda raceway laguna seca hosted thousands of motorbike fans for the superbike world... "Laguna Seca" +track on KSBW (NBC) - Monterey, CA 07/13/2014 08:05:17 "Laguna Seca" +track on KSBW (NBC) - Monterey, CA Action News Weekend Sunrise (News)... speed. nats: at laguna seca, brynne whittaker, ksbw action news 8. #### an update now to a... "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA 07/13/2014 18:00:49 "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA

55. MEDIA ALERTS (CONT.) Action News at 6 (News)... fifteen thousand people visiting mazda raceway laguna seca this weekend for the championship bike races. action news... "Laguna Seca" +racing on KION (CBS) - Monterey, CA 07/13/2014 23:00:40 "Laguna Seca" +racing on KION (CBS) - Monterey, CA Central Coast News (News)... bikers made their way to the world superbike championship at laguna seca this weekend, these motorcycle officers geared up for a full force crackdown on riders "we're really not going to tolerate... Mazda Raceway on KSBW (NBC) - Monterey, CA 07/13/2014 23:00:47 Mazda Raceway on KSBW (NBC) - Monterey, CA Action News at 11 (News)... fifteen thousand people visiting mazda raceway laguna seca this weekend for the championship bike races. action news... "Laguna Seca" +track on KION (CBS) - Monterey, CA 07/14/2014 05:12:37 "Laguna Seca" +track on KION (CBS) - Monterey, CA Wake Up Central Coast (News)... bikers made their way to the world superbike championship at laguna seca this weekend, these motorcycle officers geared up for a full force crackdown on riders "we're really not going to tolerate... Mazda Raceway on KSBW (NBC) - Monterey, CA 07/14/2014 05:36:15 Mazda Raceway on KSBW (NBC) - Monterey, CA Action News @ 5:30AM (News)... fifteen thousand people packed mazda raceway laguna seca this weekend for the championship bike races. action news... "Laguna Seca" +track on KION (CBS) - Monterey, CA 07/14/2014 06:18:18 "Laguna Seca" +track on KION (CBS) - Monterey, CA Wake Up Central Coast (News)... bikers made their way to the world superbike championship at laguna seca this weekend, these motorcycle officers geared up for a full force crackdown on riders "we're really not going... "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA 07/14/2014 06:36:02 "Laguna Seca" +raceway on KSBW (NBC) - Monterey, CA Action News Sunrise (News)... fifteen thousand people packed mazda raceway laguna seca this weekend for the championship bike races. action news...