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Do you recognise this brand?. Branding What is memorable about the Innocent brand? Do you know anything about the Company? Have a look at the company’s.

Published byKristian Shelton Modified over 8 years ago

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Presentation on theme: "Do you recognise this brand?. Branding What is memorable about the Innocent brand? Do you know anything about the Company? Have a look at the company’s."— Presentation transcript:

1 Do you recognise this brand?

2

3 Branding What is memorable about the Innocent brand? Do you know anything about the Company? Have a look at the company’s website. Think about the design, logo etc. What does this tell you about the company? www.innocent.co.uk

4 What does this tell you?

5 And this?

6 What message are they getting across?

7 What is the innocent strapline?

8 And in German?

9 Not just smoothies…

10

11 Why might children respond well to this?

12 TV adverts Look at some of these TV adverts: www.innocentdrinks.co.uk/bored/gallery/adverts/2008/ www.innocentdrinks.co.uk/bored/gallery/adverts/2007/ www.innocentdrinks.co.uk/bored/gallery/adverts/2006/ Which do you like best and why?

13 Innocent in Deutschland und Österreich Innocent recently entered the German and Austrian markets. Have a look at its website in German: www.innocentdrinks.de

14 Now it’s your turn!

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