1. 2014 CTR Quality Research into China TV Media Source ： CTR Market Research

2. CTR Quality Research into China TV Media Quality Research into China TV sets up a new standard for TV channels and TV programmes. Apart from TV ratings, qualities of TV channels and TV programmes, plus the influences to the society will be the new key benchmarks. Scientific measurements from the audience perspectives on TV Channels’ brand images, TV Programmes’ qualities and TV Commercials’ environment.

3. 50 Regional/ Satellite Channels Surveyed CCTV (16 channels) ： CCTV-1, CCTV-2, CCTV-3, CCTV-4, CCTV-5, CCTV-6, CCTV-7, CCTV-8, CCTV-9, CCTV-10, CCTV-11, CCTV-12, CCTV-13 News, CCTV-Children, CCTV-Music, CCTV- English News Provincial Satellite TV (31 channels) Phoenix Satellite TV (3 channels) ： Phoenix Chinese Channel, Phoenix InfoNews Channel, Phoenix Movies Channel Beijing Satellite Shanghai Dragon TV Tianjin Satellite Chongqing Satellite Xinjiang Satellite Hebei SatelliteShanxi Satellite Inner Mongolia Satellite Liaoning SatelliteJilin Satellite Heilongjiang Satellite Shandong SatelliteJiangsu SatelliteAnhui SatelliteZhejiang Satellite Jiangxi SatelliteHenan Satellite Fujian Southeast Satellite Hubei SatelliteHunan Satellite Guangdong Satellite Guangxi SatelliteTravel SatelliteSichuan SatelliteGuizhou Satellite Yunnan SatelliteShaanxi SatelliteNingxia SatelliteQinghai SatelliteGansu Satellite Xizang Satellite

4. CTR Quality Research into China TV Media – methodology Survey sampling – Individuals aged 15-69 who live in 35 keys cities in China; plus receiving overseas regional TV channels at home – Total sample: 3,543 representing aged 15-69 TV population who are receiving overseas regional TV channels at home – Fieldwork period: 13 Jun to 13 Jul 2014 – Survey method: In-home face-to-face questionnaire interview

5. Channels with International Image Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

6. Channels with Professional Image Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

7. Channels with Innovative Image Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

8. Live Broadcasting on Significant Events Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

9. Best Choice of TV Channel on Significant Events Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

10. TV Programmes with Global Insights Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

11. Quick Responses and Comprehensive News Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

12. TV Channel with Interviews with Key Figureheads Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

13. Phoenix Competitive Edge Agree % CTR-Quality Research into China TV Media 2014 Base: Sample who can receive the individual channel at home

14. Ranking of the Commercial Environment on TV channels Channel/ Ranking Commercials interference are low to me Commercials on this TV channel are well-produced with good creativities Advertisers on this channels are big brands This TV station ensures the quality of advertisers prior the TVCs on air with the channel CCTV-11111 Phoenix Chinese2222 Phoenix InfoNews3333 CCTV-34444 CCTV- 13 News5755 CCTV-56666 CCTV-4 71298 CCTV-28887 CCTV-12914 12 Hunan Satellite10579 CCTV- 611151316 Phoenix Movies12910 CCTV-1013161715 CCTV-814181617 Shanghai Dragon TV15101211 Base: Sample who can receive the individual channel at home CTR-Quality Research into China TV Media 2014

15. Channel/ RankingInternationalCredibility Culture - Oriented InnovativeProfessional Phoenix Chinese12222 CCTV-121131 Phoenix InfoNews33453 CCTV-4459137 CCTV-13 News54694 CCTV-366345 CCTV-2778126 CCTV-58810 8 Phoenix Movies914131113 Hunan Satellite101171 Shanghai Dragon TV1115148 CCTV-12129111810 CCTV-1013105169 CCTV-61412181715 Jiangsu Satellite151912617 Zhejiang Satellite162015719 Base: Sample who can receive the individual channel at home Ranking of the Branding on TV channels CTR-Quality Research into China TV Media 2014

16. Ranking of the Programme Quality on TV channels Channel/ Ranking International Perspectives Objective Reporting With Famous Programmes Good Response and Timely Reporting Live Coverage on Significant Events Best Choice on Significant Events Phoenix Chinese112222 Phoenix InfoNews235333 CCTV-1321111 CCTV-13 News446444 CCTV-45511555 CCTV-26610666 CCTV-3783777 Hunan Satellite8104989 CCTV-59998108 Shanghai Dragon TV101112109 Phoenix Movies11-15--- CCTV-121271311 CCTV-101312141514 Jiangsu Satellite1413712 13 Zhejiang Satellite151781615 Base: Sample who can receive the individual channel at home CTR-Quality Research into China TV Media 2014

17. Channel/ Ranking Shooting techniques are unique and lively Well-produced / package of the programmes Phoenix Chinese 12 Phoenix InfoNews 34 CCTV-121 CCTV-13 News56 CCTV-4810 CCTV-299 CCTV-343 Hunan Satellite65 CCTV-577 Shanghai Dragon TV1011 CCTV-121115 CCTV-101316 Jiangsu Satellite128 Zhejiang Satellite1512 Beijing Satellite17 Base: Sample who can receive the individual channel at home Ranking of the Programme Production Quality on TV channels CTR-Quality Research into China TV Media 2014