1. Media Awareness Project

3. Think outside the bun. ____________ Taco Bell Taste the rainbow. ________________ Skittles Allstate You’re in good hands. ______________

4. Save money, live better.

5. GEICO

6. Progressive

7. Target

8. Purpose To educate youth about Media Literacy To raise awareness of the marketing strategies used by tobacco and alcohol industries to target youth.

9. The Brand Humor celebs emotion problem Solver repetition Media Tools & Examples…

11. Examining Advertisements What messages are the alcohol companies sending with these ads? What do the models look like? Who is the target ?

13. Even in the animated films…

14. Tobacco Products… Marketed Intentionally to Youth!!!

15. Which of these contain alcohol?

16. Reasons to Wait? What’s Your Reason?

17. Presentations with Reina Presentations with High School Students

18. Project…. 2012-13 School Year- Miss Washington presented to schools and two high school prevention clubs were trained to deliver it to their middle schools. 2013-14 School Year- Miss Washington presented to schools, including some outside the ESD region and mentored four high school prevention clubs to deliver it to their middle schools and communities. Students completed surveys after the presentation. 1200 3500

19. School Districts…

20. Outcomes… 90% Understand more clearly that alcohol advertisers intentionally target youth 90% Convinced that alcohol advertisers use humor, sexuality, and celebrities to promote alcohol for youth 89% Convinced that alcohol advertisements would look a lot different if they needed to show the health and other consequences of using

21. This was a brilliant presentation that aligned with my middle school health curriculum perfectly. My students were very excited to meet Miss Washington, but all speakers were very capable of calming them down and keeping their attention for the entire time. My students walked away building their knowledge of the negative side effects of drugs and alcohol and added to that knowledge an understanding of how companies and advertising try to get their attention, build brand loyalty, and make the very young life long customers. With this knowledge I feel they are better prepared to stand up to peer pressure and the temptations of drug and alcohol advertising in the future. I cannot say enough good things about this presentation and how fortunate I was to have them in my classroom. From a teacher…

22. Questions?