1. www.colour-connections.com Facts About Fiction

2. www.colour-connections.com Politics Plastic Bags 5 -10 g / bag Out of Town Stores 133 g fuel / mile (1.6 km)

3. www.colour-connections.com The Maths 1 litre of fuel weighs approx 800g and takes a car approx 6 miles 6 miles uses 80 – 160 ‘bags worth’ of fuel 40 miles uses 530 – 1060 ‘bags worth’ of fuel (5.3 kg)

4. www.colour-connections.com 5.3 kg = How many of these?

5. www.colour-connections.com Oh and.....................

6. www.colour-connections.com Exaggeration Wash TemperaturesDrying Methods

7. www.colour-connections.com Brainwashing NaturalChemical

8. www.colour-connections.com Confusion / Misleading ProductionAfter-care

9. www.colour-connections.com Cherry Picking FibresLCA

10. www.colour-connections.com Conflict BiodegradableGreenhouse Gases

11. www.colour-connections.com The Good Old Days? Old Cotton Polyester Wool New Bamboo (viscose) Spider silk Nettle PLA

12. www.colour-connections.com Time to Get Real

13. www.colour-connections.com Time to Get Real II

14. www.colour-connections.com Time to Think Big

15. www.colour-connections.com The Business Case Cost of manufacture + Cost of compliance + Profits __________________ = Total Cost

16. www.colour-connections.com The Opportunities Reduction of:- – Water – Energy – Chemicals

17. www.colour-connections.com The Barriers Economies of scale

18. www.colour-connections.com The Own Goals Profiteering Mis-information Greenwash Poor communication

19. www.colour-connections.com The Aims Introduce ‘better’ productsImprove existing products

20. www.colour-connections.com The Needs Objectivity Assessment of products AND processes Highlight opportunities for improvement Assess all aspects of production and use

21. www.colour-connections.com The Tools www.colour-connections.com/EcoMetrics

22. www.colour-connections.com Considers – Water – Energy – Chemical use – Pollution Considers – products, processes, use, laundry and disposal

23. www.colour-connections.com

25. 2 levels of information Traffic lights – To give instant visual comparisons Numbers – To quantify differences

26. www.colour-connections.com Traffic light snapshot Cotton jet dyed T-Shirt OverallTencel jet dyed T-shirt Overall

27. www.colour-connections.com Traffic light snapshot Polyester jet dyed T-Shirt OverallCotton jet dyed T-Shirt Overall

28. www.colour-connections.com The Score Card Cotton T-shirt Jet Dye Softener only Wash at 30 o C Tumble Dry Lasts 10 washes

29. www.colour-connections.com What are EDU’s? Environmental Damage Units Unit-less units used to enable comparisons – Big score = massive damage – Small score = little damage

30. www.colour-connections.com Comparisons Jet dye cotton T-shirt34 EDU’s / Kg Jet dye organic cotton T-shirt28 EDU’s / Kg Jet dye Tencel T-shirt28 EDU’s / Kg Dope dye polyester T-shirt19 EDU’s / Kg Re-cycled cotton T-shirt11 EDU’s / Kg Cold pad batch cotton T-shirt28 EDU’s / Kg

31. www.colour-connections.com Sodu’s Sub-Optimal Durability Units Penalty for low durability merchandise Measure the impact of having to replace low quality merchandise

32. www.colour-connections.com Interesting.............. Natural fibres aren’t necessarily best Durable merchandise is good – But can skew people’s thinking!!! Low temperature washes have small benefits compared to change of drying habits

33. www.colour-connections.com Interesting........... Anti-microbial – Halve the washing frequency, extend life span, use less energy and water Stain Repellent – Reduce washing frequency

34. www.colour-connections.com Interesting........... Improving the performance of the dyehouses you use will be more beneficial to the planet than almost any overtly ‘green’ initiative

35. www.colour-connections.com Household Module Looks at long term behaviour – Rewards quality and durability – Uses RDA calorie analogy

36. www.colour-connections.com Household Module Looks at complete life-cycle – Impacts of manufacture – Impacts of laundry – Impacts of disposal

37. www.colour-connections.com Household module Encourages consumers to think about Value not cost

38. www.colour-connections.com Eco-metrics pro Takes the core concept to a different level

39. www.colour-connections.com Eco-metrics pro Used for detailed process improvement Used for supply base initiatives Used to demonstrate performance above the industry average

40. www.colour-connections.com Eco-metrics Labelling Eco-metrics is available for product labelling – Visual traffic lights – EDU scores

41. www.colour-connections.com Eco-metrics Communications Use the approach for clearer stakeholder communication – websites – brochures – marketing

42. www.colour-connections.com Interactive Eco-metrics Training Available from Colour Connections – How to use the Eco-metrics tool to maximum effect – Importance of holistic thinking – Avoiding greenwash – Avoiding being greenwashed

43. www.colour-connections.com Use EcoMetrics Common Sense Approach to............ Assess opportunities to improve Tackle greenwashing – Check your suppliers – Avoid making wrong claims Find hidden Eco-products (e.g. Dope Dye, Tencel) Help marketing Make your business better Reduce the impact on the environment

44. www.colour-connections.com The Conclusions Less for more Make better things and Make things better – Existing products can be good Be objective – do what’s right Sustainability has to pay – Water, energy and chemicals cost money – Low impact should mean low price

45. www.colour-connections.com More Sensible Advice RITE Conference Wednesday 6 th October, London 2010 www.ritegroup.org