1. 1- HOUR INFO PRODUCT Class #2 Cathy Goodwin

2. LOGISTICS Being A Guest Being A Host The 2 FASTEST Ways To Build Your List

3. Guest: Do you accept? Show’s audience Show’s format Answers to WIIFM Who hosts Who promotes (and how) Topic

4. 3 to Get Ready Identify possible topics Avoid being fished Your Interview Portfolio

5. Your Interview Portfolio Your bio tailored to the topic Your blurb: 1-paragraph promo 7-10 Qs for the host to ask Your special offer Promo materials for your host

6. Landing Page Examples http://budurl.com/summerbonus http://budurl.com/secretspage http://budurl.com/summerbonus http://budurl.com/secretspage

9. Guest: Nice To Have 3 articles for host to promote the call 5 Tweets/Posts Press Release Answers to questions you hope they won’t ask Answer to, “And do you have a final word for us…”

10. Being A Host Best ways to get a guest –WIIFM –Affiliate –Customer –Referral Steps to invite a guest –Short one-line note –Follow-up with details

11. Example Dear Hermione: I’ve been your affiliate for the past two years and you’ve written me some nice checks – thank you! Since my audience obviously likes you, I want to invite you to be my guest on my monthly teleseminar, Wednesday, July 23, at 12N Eastern which is 9 AM Pacific. If that date and time don’t work for you, I can be flexible. This program has been in place for over 5 years. I’ve also interviewed A, B, and C. No need to do anything: I will do all the footwork so you can just appear and talk to us. I can work with your questions or create some new ones to ask. We will each get an mp3 recording of the call to use as we wish. I’d be happy to help promote any product or program you have, with or without my affiliate link. I look forward to exploring this opportunity with you.

12. Prepare Your Guest Info to Confirm -- Date, Time, Call-In Info -- Call Format -- Agreement on Who Owns Recording -- Marketing Logistics -- Contact Info

13. 3 BIGGEST Host Mistakes Forgetting to Remind The Guest –Everybody forgets. –Everybody’s assistant forgets. Giving or Getting Surprises Letting the guest control the call –This is HUGE

14. Your Assignment Decide who you would like to invite as a guest. Write the invitation. Write the confirmation letter. Decide who you would like to invite as a guest. Write the invitation. Write the confirmation letter.

15. More Info http://www.CopywritingWithCathy.com http://budurl.com/lasercopy