1. Virtual Marketing Manager Online marketing tool for our partners Graeme Armstrong Marketing Manager, HP and Sun

2. Virtual Marketing Manager  VMM are an established and invaluable marketing tool for our channel partners to implement successful marketing campaigns  Addresses resource constraints of marketing managers and provides our channel partners with:  Direct marketing ideas including examples of mailers, emailers and telemarketing campaigns  Marketing communications advice for successful events and seminars  The latest marketing initiatives and promotions  Access to product image store and branding guidelines  The ability to order product and solution brochures  Merchandise ideas and a range of opportunities for joint exhibitions, incentives and seminars

3. An evolved solution  Direct competition now offer similar solutions with enhanced functionality  Reviewed technology solutions available and developed evolved solution to deliver best in channel solution  Enhanced functionality to provide powerful tool to support marketing managers and partners plan and implement marketing campaigns

4. Enhanced functionality  A scalable, web-based solution to centralise marketing materials, planning and activities  Align and co-ordinate marketing activity across vendor teams with collaborative planning tools  Measure success and gain activity insight and knowledge through comprehensive reporting tools  Promote best practise with online resource to help partners market more effectively  Ability to share marketing campaigns across all DNS Arrow territories

5. Campaign planning Activity planner provides a simple-to-use interface where users can create and plan marketing campaigns and activities in a visual format  Provides an overview of the scheduled activity at various levels (eg. vendor, corporate or reseller) Vendor and DNS Arrow initiatives centrally added to plan so partners can align their marketing activity with vendor initiatives and events Planner provides a singular view of all marketing activities within a partner providing invaluable insight into marketing activity across vendors and marketing teams Plans can reviewed at any point by marketing or vendor teams

6.  An advanced web-to-print engine – all artwork customisation, including scaling (print and press ads) is fully automated. There are no ‘studio’ costs and print- ready artwork is produced in seconds  Feature rich editing tools with ‘intelligent brand rules’ based production engine  Instant, real time PDF proofing of all items Campaign creation

7. Enhancements – phase 2 An enhanced interface with new features including:  objective setting and monitoring  budget tracking and monitoring  intuitive task setting for planning campaigns  to-do-list prompts for campaign activities  quick links to key areas of site for easy navigation An enhanced interface with new features including:  objective setting and monitoring  budget tracking and monitoring  intuitive task setting for planning campaigns  to-do-list prompts for campaign activities  quick links to key areas of site for easy navigation

8. Campaign management   Creating a campaign will generate the following information;  creator / owner  start and end date  planned and actual cost  cost centre  status  Information will facilitates ROI analysis and allow audit tracking   Creating a campaign will generate the following information;  creator / owner  start and end date  planned and actual cost  cost centre  status  Information will facilitates ROI analysis and allow audit tracking 

9. Objective setting and monitoring  Objectives set by individual and by campaign  Tiered access controls what objectives displayed on home page  Ability to report on outcome e.g. objectives achieved or not  Simple click through to expand view for all objectives relevant to user for all campaigns  Objectives set by individual and by campaign  Tiered access controls what objectives displayed on home page  Ability to report on outcome e.g. objectives achieved or not  Simple click through to expand view for all objectives relevant to user for all campaigns

10. Budget tracking and monitoring  Set by vendor and by campaign  Costs allocated relevant cost centre  Top line summary for quarter  budget  planned v actual  current exposure  Click through to budget tracking interface  Activity and campaign tracking allows;  ROI analysis of campaign  Reporting of vendor and reseller funding and support  Set by vendor and by campaign  Costs allocated relevant cost centre  Top line summary for quarter  budget  planned v actual  current exposure  Click through to budget tracking interface  Activity and campaign tracking allows;  ROI analysis of campaign  Reporting of vendor and reseller funding and support

11. To-do-list and task setting  Key tasks displayed in date order  Creating a campaign will automatically generated pre- defined tasks/to-do list e.g. write brief brief creative agency sign off artwork print and mail telemarketing  Key tasks displayed in date order  Creating a campaign will automatically generated pre- defined tasks/to-do list e.g. write brief brief creative agency sign off artwork print and mail telemarketing