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Published byDoris Watkins Modified over 9 years ago
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Juli Hibler Luke Garrison
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The rapid globalization of fast food restaurants is due to homogenization (making them all exactly the same) Yum brands growth in China is due to its lack of homogenization, adapting to individual regional cultures
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Then = 1987 1 KFC Now = 3,000 stores, 650 cities Family oriented College student, skip class Chinese Management U.S. = Power / China = Divide power
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College Students Most time first job Skip Class Video Game Breaks Employee/Management Like Family
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Supply Chain Ground up Multiple vendors Send farmers overseas First KFC Dark Meat
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Chinese style of eating Many people sharing dishes Healthy Choices Eliminated Supersize Items Reduced number of Combo meals Support exercise programs Kids Employees
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http://www.youtube.com/watch?v=R9lJR5J2GSM&featur e=related
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o Decision Making Power o o Hiring Local Managers o Humble
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http://www.youtube.com/watch?v=iTyOPc8M Gbw http://www.youtube.com/watch?v=iTyOPc8M Gbw
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http://knowledge.insead.edu/KFCinChin a090323.cfm?vid=195 http://chinabevnews.wordpress.com/201 1/11/19/kfcs-radical-approach-to-china/ http://topthinkest.wordpress.com/2011/0 7/18/be-aware-chinese-culture-in- business/ http://money.cnn.com/2011/01/19/news/ companies/thebuzz/index.htm
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