1. Email Basics & HTML

2. Overview Subject line best practices Email best practices – content & formatting How to navigate HTML HTML email demo Q&A

3. Subject Line Best Practices 50 characters or less Concise & informative – but show your personality! Avoid spam filters: –ALL CAPS –Multiple punctuation!!! –Dollar signs $ –“Spammy” language – “free,” “percent off,” “act now”

4. Subject Line Best Practices 35% of email recipients open email based on the subject line alone (Jay Baer, Convince & Convert News) x Too long: 106 characters x Boring! x Important information is toward the end  Shorter: 49 characters  Actionable  Concise  Shorter: 51 characters  Catchy  Relevant  Informative

5. Email Best Practices - Content Use common sense! –Communicate: Clearly Succinctly Consistently With personality Keep most important content “above the fold” Include a call to action Include physical address in the footer Unsubscribe option Test, test, test!!! the “fold”

6. Email Best Practices – the bad Are you excited to read this??? After reading it, do you have a clear picture of what to do?

7. Email Best Practices – the ugly Yes, I’ve seen emails like this. Just don’t let them come from your office!

8. Email Best Practices – the good More communication, fewer words Visually appealing More communication, fewer words Visually appealing

9. Email Best Practices - Formatting Font size: 13px and up Avoid using red text – can trigger spam filters Use “alt” tags for all images “alt” text

10. Keep mobile in mind! From line becomes more prominent Subject line length First few lines of your email are important Mobile now makes up the majority of email opens at 51% (Litmus)

11. Powered by Home Why Outcomes? The Survey The Team Request a Demo Taking the survey and need help? Read our FAQ When you see this Do you feel like this?

12. HTML Overview Syntax Your text here Nesting tags Your underlined text here opening tag closing tag displayed content tag is outside tag nested inside Your text here Your underlined text here

13. Live Demo - Email

14. Q&A I have a question!