1. New Venture Planning - 2013 Class #2 – October 2, 2013

2. Agenda Reading overview discussion Skype with Ask Maurya Team formation

3. Startups are hard http://www.xconomy.com/seattle/2011/11/03/infographic-college-or-incubator-for-startup-founders/attachment/screen-shot-2011-11-03-at-9-53-38-am/ Why the difference?

4. Irrationality “Reasonably smart people can rationalize any thing, but entrepreneurs are especially gifted at this.” Most Plan A’s don’t work – then what?

5. Sticktuitiveness

6. How to Startup? Build it and they will come Waterfall planning

7. Customers anyone? Entrepreneur’s vision (ego) drives ‘what customers want’ Limited feedback loops, classic for tech people Waterfall – Stage gate control of a process Inward focused ‘analysis, design, build, test’ Product development method

8. Method to the Madness Incubators (Y-Combinator and Tech Stars) bring process to the party – 100’s of lessons learned ‘00-’10 saw the evolution of technology firms and application of new ideas to startups. Capturing lessons learned and formalizing the vernacular of success

9. The Epiphany Fail once, figure out how not to do that again – write it down!

10. The Movement

11. Essential Elements

12. MVP

13. The Pivot Between ‘Discovery’ and Validation, adjust your course based on what you learned!

14. The Product… … is not the Product. The Business Model is the Product!

15. Lean Canvas – Ash Maurya

16. Pirate Metrics How to measure customer engagement? Find You? Good Experience? Come Back? Make Money? Tell Others?