1. Katey Van Hoosier Rahul Dhami Emily Cornell

2.  Was founded in 2009 in Denver, Colorado.  CEO- Rahul Dhami  CFO- Katey Van Hoosier  CTO- Emily Cornell  Caters specifically to women within the sport  Offers: dirt bikes, accessories, bike repairs, parts

3.  Price  Price range for the bikes, $2,999.00- $7,000.00.  Non-Bike Products $10-$2,000  Product- Dirt bikes, parts, accessories and clothing  Promotion  Target women in advertisements and TV commercials  Place- Physical and Online

4.  Membership card  $200 spent gets $20 off next purchase  Member only discounts during large sales  Daily Specials  Specials on items not selling well  Mostly accessories  Salesperson Interaction/Store Atmosphere

5.  Search Engine  Ads targeted at consumers buying related items.  Classified  Ads in Auto Sections  Sponsorships  Honda puts ads on their product page

6.  Advertising Revenue Model  Profit made through ads on web  Sales Revenue Model  Profits made based on customers making purchase

7.  We value our customer relationships!  Sales Cloud is efficient  Good for small business  Fast interface  Easy to navigate  User friendly interface

9.  Invoice Dude Invoice Dude  Iconify Iconify  Manage Me 7.0 Manage Me 7.0  Facebook Facebook

10. Advantages and disadvantages of crm. (2012). Retrieved from http://www.salesboom.com/crm/crm-software/advantages-and- disadvantages-crm.html Carpenter, B. (2012). In-store marketing strategies. Retrieved from http://www.ehow.com/info_8111209_instore-marketing- strategies.html Facebook. (n.d.). Retrieved from www.facebook.com Laudon, K., & Laudon, J. (2012). Management information systems. Upper Saddle River, New Jersey: Prentice Hall. Lendino, J. (2012). Salesforce.com professional edition. Retrieved from http://www.pcmag.com/article2/0,2817,2364726,00.asp Iconify. (n.d.). Retrieved from http://www.iconify.co/ Personal finance software, management online, and accounting tool. (n.d.). Retrieved from http://www.manageme7.com/ Pride, W., & Ferrell, O. C. (2012). Marketing. (16th ed., pp. 4-10). Mason, Ohio: South-Western Cengage Learning.

11. Sales cloud. (2012). Retrieved from http://www.salesforce.com/ Salesforce. (2012). Retrieved from http://contact-management- software-review.toptenreviews.com/sales-cloud-review.html Salesforce.com independent review. (2012). Retrieved from http://www.crmsearch.com/salesforce-review.php Salesforce.com sales cloud contact manager crm tools. (2012). Retrieved from http://customer- management.entrepreneur.com/l/4/SalesForce-com-Sales-Cloud- Contact-Manager Salesforce pricing. (2012). Retrieved from http://www.salesforce.com/sales-cloud/free-trial-pricing/ sales- cloud/features/ Top 10 cloud crm solutions. (n.d.). Retrieved from http://www.crmcafe.com/cloud-crm.php Online billing software & invoicing software. (n.d.). Retrieved from http://www.invoicedude.com/