1. Podcasting

2. Seminar Questions  What questions or concerns do you have about recording or publishing your podcast?  Discuss any practical tips for publishing and recording podcasts.  What challenges do you foresee recording or publishing your podcast?

3. Unit 8 Project  Produce a 2-5 minute podcast based on the latest draft of the script you began developing in Unit 6. Then do the following:  Post the script into the Unit 8 project section.  Attach the podcast file to the Unit 8 dropbox  Make sure your name is in the file name.  Acceptable audio podcast formats include MP3 and AAC.  Acceptable video podcast (“vodcast,” “vidcast,” or “vcast”) formats include MP4, M4V, and MOV.  You may add music and/or images to the podcast only if you own the copyright or it is in the public domain.

4. Looking forward---Final Project  The final project, due in Week 11, provides you with the opportunity to demonstrate both your understanding of the subject and your ability to use your new, digital tools in a practical way.  You will submit a completed blog site that contains the information listed un der the Final Project Information on the course blog.

5. For Discussion  What questions or concerns do you have about recording or publishing your podcast?

6. What makes podcasts desirable?  Listen while doing something else  Time-shifted content (Think TiVo for audio content)  Narrowcasted audiences (the long tail)  Detached from the computer  Alternative content  Unregulated content  Listen while doing something else  Time-shifted content (Think TiVo for audio content)  Narrowcasted audiences (the long tail)  Detached from the computer  Alternative content  Unregulated content

7. What businesses are podcasting?  The Walt Disney Company  General Motors  Purina  Virgin Atlantic  Oracle  The Walt Disney Company  General Motors  Purina  Virgin Atlantic  Oracle  TV Guide  Jupiter Research  Macromedia  BMC Software  iPressRoom  TV Guide  Jupiter Research  Macromedia  BMC Software  iPressRoom

8. For discussion  Discuss any practical tips for publishing and recording podcasts.

9. For discussion  What challenges do you foresee recording or publishing your podcast?

10. The technology bit  The bare minimum  A USB microphone (about $9)  Recording / editing software (free)  Audacity (Mac and Windows) http://audacity.sourcefourge.net  The bare minimum  A USB microphone (about $9)  Recording / editing software (free)  Audacity (Mac and Windows) http://audacity.sourcefourge.net

12. ID3 tags  A tagging format for MP3 files  Metadata includes:  Title  Artist  Album  Track  View them in players  PC (iTunes, etc.)  Digital devices (iPod, etc.)  A tagging format for MP3 files  Metadata includes:  Title  Artist  Album  Track  View them in players  PC (iTunes, etc.)  Digital devices (iPod, etc.)

14. Market your podcast  Get listed  Drive traffic to the podcast site  Produce promos  Get listed  Drive traffic to the podcast site  Produce promos

15. Co-hosts and interviews  Use Skype (http://www.skype.com)  Free, high-quality Voice over Internet  Supports conference calls  Recording requirement:  Complex “Virtual Audio Cables” setup, or  HotRecorder (http://www.hotrecorder.com), or  Use a mixer  Use Skype (http://www.skype.com)  Free, high-quality Voice over Internet  Supports conference calls  Recording requirement:  Complex “Virtual Audio Cables” setup, or  HotRecorder (http://www.hotrecorder.com), or  Use a mixer

16. Resources  Podcast411 http://www.podcast411.com/http://www.podcast411.com/  Includes tutorials, links to podcasts, directories and much more!

17. Other links on podcasting  http://www.podcast411.com/sites_podcas ting.html

19. Link for creating podcast graphic  http://www.podcasting- tools.com/podcasts-graphics.htm

20. Business Podcasting

21. The communications role  Strategize the podcast  Audience  Goal(s)  Focus  Find a host or hosts  Develop a format  Draft agendas  Coaching  Strategize the podcast  Audience  Goal(s)  Focus  Find a host or hosts  Develop a format  Draft agendas  Coaching

22. Potential uses  Corporate news updates  Product-focused content  Customer-focused content  Corporate news updates  Product-focused content  Customer-focused content

23. Check out this site  http://visibilitybranding.fr/webinars/