1. Corporate Social Responsibility (CSR)

2. 1st March 2009www.awgp.org2 Basic cause of problems in today’s society! Malicious Thinking Basic Ideology All World Gayatri Pariwar ( www.awgp.org ; www.akhandjyoti.org ) Jealousy, ego, greed, leg-pulling, selfishness, falsehood, …

3. 1st March 2009www.awgp.org3 Remedy! Thought Revolution/Transformation Movement ( Started by Pandit Shriram Sharma Acharya, founder of All World Gayatri Pariwar (AWGP) ) Basic Ideology All World Gayatri Pariwar ( www.awgp.org ; www.akhandjyoti.org ) Jealousy, ego, greed, leg-pulling, selfishness, falsehood, … Courteous, honesty, help, respecting, truthfulness, jovial, lively Meaning Alternate constructive thoughts that ascertain a peaceful self and society

4. 1st March 2009www.awgp.org4 Basic Ideology of AWGP Thought Revolution/Transformation Movement He wrote more than 2500 books on every aspect of human life see Literature Section of www.awgp.org Pandit Shriram Sharma Acharya - Founder - All World Gayatri Pariwar

5. 1st March 2009www.awgp.org5 Ingredients of this movement! Self-development  Family-development  Society-development Basic Ideology of AWGP Thought Revolution/Transformation Movement How! Upaasanaa: Contemplating on the virtues of God, Subscription to ideals Saadhanaa: Acquiring these virtues/ideals by self-control Araadhanaa: Using virtues for society development

6. 1st March 2009www.awgp.org6 Araadhanaa: Using virtues for society development Seven Revolutions of AWGP 1.Saadhanaa 2. Education 3. Health 4. Self-reliance 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs Basic Ideology of AWGP Thought Revolution/Transformation Movement CSR – Some programs taken up worldwide

7. 1st March 2009www.awgp.org7 So what has this ideology of AWGP got to do with Corporate Social Responsibility (CSR)? ? Lets try to understand the correlation Question? Malicious Thinking  Jealousy, ego, greed, thinking of money all the time, selfishness, … Alternative Constructive Thoughts  Humanitarian attitude, thinking about self as well as others & surroundings  CSR

8. 1st March 2009www.awgp.org8 Meaning of Corporate and Responsibility in CSR We understand Meaning of Social? That too we understand Lets See Correlation is not quite clear! Be more specific! ? Corporate Social Responsibility (CSR)

9. 1st March 2009www.awgp.org9 Corporate Social Responsibility mean open and transparent business practices that are based on ethical values and respect for employees communities and the environment. The philosophy of corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar Corporate Social Responsibility (CSR) Araadhanaa: Using virtues for society development Revolutions of AWGP 2. Education 3. Health 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs

10. 1st March 2009www.awgp.org10 Hence the challenge is to form a progressive community by balancing the interest of individuals and that of the society. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar Corporate Social Responsibility (CSR)

11. 1st March 2009www.awgp.org11 The Corporate social responsibility must aim at achieving the targets for which companies were set up, without incurring cost and time overruns. A promoter should certainly not think of his company’s responsibilities only in terms of his narrow financial interests as often happens. Also, charitable acts should not get precedence over protecting the interests of the direct stake holders and the environment. R. C. Bhargava*, “The Real Meaning of CSR”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 10, PP. 21-22, August 2008. Published in the Economic Times, 16 th June 2008 *Chairman, Maruti Suzuki India Ltd. Corporate Social Responsibility (CSR) Araadhanaa: Using virtues for society development Revolutions of AWGP 2. Education 3. Health 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs

12. 1st March 2009www.awgp.org12 Meaning of Corporate and Responsibility in CSR We understand SOCIAL has a much more HOLISTIC meaning  Understanding this meaning will HELP us in IDENTIFYING various simple, cost effective, less time consuming, yet productive CSR ACTIVITIES Correlation is not quite clear! Be more specific! ? Corporate Social Responsibility (CSR) Seven Revolutions of AWGP For Personal, Family and Society Development 1. Saadhanaa 2. Education 3. Health 4. Self-reliance 5. Women Empowerment 6. Protection of Environment 7. Freedom from Addictions & Eradication of Evil Customs

13. 1st March 2009www.awgp.org13 Holistic meaning of Social  Social starts with the self, goes to our immediate acquaintances and then to the entire society  All these three have to occur simultaneously if CSR is to be implemented in its full meaning  Personal, Family, Society Development (Vyakti, Pariwaar, Samaaj Nirmaan) Corporate Social Responsibility (CSR)

14. 1st March 2009www.awgp.org14 CSR TECHNIQUES Personal Development Corporate Social Responsibility (CSR)

15. 1st March 2009www.awgp.org15 CSR TECHNIQUES (Personal Development) Problems Over-worked bosses/employees Long working hours – banks, software, etc. Example: 8 to 8 banks / implementation of core banking / Employees work more than 12 hours Trying to achieve much more in material terms than what is really needed  Consequence – Self is slowly destroyed  Individual suffers  efficiency   productivity  Corporate Social Responsibility (CSR)

16. 1st March 2009www.awgp.org16 CSR TECHNIQUES (Personal Development) Solutions (Proposed) Humane approach – human centric corporate culture (Bhaav Samvedanaa) Self Energizing / Revitalizing Program 5 min in the morning in the house Half An Hour daily upon reaching the work place  This half an hour will not be lost As individual efficiency  the work quality  and output  Corporate Social Responsibility (CSR)

17. 1st March 2009www.awgp.org17 CSR TECHNIQUES (Personal Development) Self Energizing / Revitalizing Program Ushaa Paan (5 min in the morning) – stomach Joint Loosening (20 min at work place, just before lunch) Pranaayaama/Meditation (10 min at work place) Playing soothing, light classical music at work place Keep a small plant on your office table, water it daily Examples: Classes being conducted at IIT Bombay During flight - joint loosening Dev Sanskriti VishwaVidyalaya, Gayatrikunj, Haridwar Can help in implementing – Student Internships Corporate Social Responsibility (CSR)

18. 1st March 2009www.awgp.org18 Dev Sanskriti VishwaVidyalaya www.dsvv.org

19. 1st March 2009www.awgp.org19 Dev Sanskriti VishwaVidyalaya Curriculum & Internship

20. 1st March 2009www.awgp.org20 CSR TECHNIQUES Family Development Corporate Social Responsibility (CSR)

21. 1st March 2009www.awgp.org21 CSR TECHNIQUES (Family Development) Family environment at work place – helping each other Spending time with the family after work Developing wisdom, honesty, responsibility, courage Example: Shantikunj, Haridwar (AWGP Headquarter) More than 2000 people - Like a huge family Manager-less Management Everyone feels responsible for the task that he/she is doing Work gets done without tension, depression, pressure, … Corporate Social Responsibility (CSR)

22. 1st March 2009www.awgp.org22 CSR TECHNIQUES Society Development Corporate Social Responsibility (CSR)

23. 1st March 2009www.awgp.org23 The philosophy of corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business. Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar Corporate Social Responsibility (CSR) CSR TECHNIQUES (Society Development)

24. 1st March 2009www.awgp.org24 CSR TECHNIQUES (Society Development) Revolutions for making the society a wonderful place Education Health Self-reliance Women Empowerment Protection of Environment Freedom from Addictions & Eradication of Evil Customs Corporate Social Responsibility (CSR)

25. 1st March 2009www.awgp.org25 CSR TECHNIQUES (Society Development) Corporate Social Responsibility (CSR) Well ! We are very busy. When do we have time for all these activities? ? 2 hours every weekend Choose one activity – continue for 6 months Observe the results Example: Association for India’s Development volunteers Creativity   Innovation

26. 1st March 2009www.awgp.org26 CSR TECHNIQUES (Society Development) EDUCATION Corporate Social Responsibility (CSR)

27. 1st March 2009www.awgp.org27 CSR TECHNIQUES (Society Development) EDUCATION Corporate Social Responsibility (CSR) Vocational training – IIMM – nice initiative Technical Education by IIMM and IIM Jindal Steel – OP Jindal University and Law School Prizes given to outstanding students Academics, Games, … Holistic development scholarship to B.Tech. Narotam Shekhsaria Foundation in Mumbai Recognition of Holistic Personality Development through Education

28. 1st March 2009www.awgp.org28 CSR TECHNIQUES (Society Development) EDUCATION Corporate Social Responsibility (CSR) Time donation in locations near the company Teaching and Caring Selfless service (seva) gives extreme pleasure / satisfaction Schools for under-privileged Example: A private school in Jaipur has made a school next to its own campus – teaching/vocational training GP Lucknow volunteers maintaining a school built by Bharat Petroleum

29. 1st March 2009www.awgp.org29 CSR TECHNIQUES (Society Development) HEALTH Corporate Social Responsibility (CSR)

30. 1st March 2009www.awgp.org30 CSR TECHNIQUES (Society Development) HEALTH AWGP Village management - 1 day workshop at Bhalgaon, MH www.awgpnews.org/villagemanagement (29/09/2007) Corporate Social Responsibility (CSR) Daily Joint Loosening Yoga at the work place Monthly cleaning drives near the work place (Done in Shantikunj on 24 th of every month)

31. 1st March 2009www.awgp.org31 CSR TECHNIQUES (Society Development) HEALTH AWGP Village management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement Corporate Social Responsibility (CSR) Sponsoring FREE quarterly health camps in surrounding areas

32. 1st March 2009www.awgp.org32 CSR TECHNIQUES (Society Development) HEALTH AWGP Village management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement Corporate Social Responsibility (CSR) Organizing FREE awareness camps in nearby villages (Working with like minded groups for the organization of such camps)

33. 1st March 2009www.awgp.org33 CSR TECHNIQUES (Society Development) HEALTH AWGP Alternative therapy Corporate Social Responsibility (CSR) Organizing such camps Awareness campaigns

34. 1st March 2009www.awgp.org34 CSR TECHNIQUES (Society Development) HEALTH GP Mumbai / Rotary Club Blood donation camps Polio drop - Awareness campaigns Flex posters outside Tata Motors, Pune canteen Eye checkup and cataract operation camps Sponsored artificial limb implant – Jaipur?? ( www.goodnewsindia.com ) Corporate Social Responsibility (CSR)

35. 1st March 2009www.awgp.org35 CSR TECHNIQUES (Society Development) SELF-RELIANCE Corporate Social Responsibility (CSR)

36. 1st March 2009www.awgp.org36 CSR TECHNIQUES (Society Development) SELF-RELIANCE AWGP Vocational training at Gayatri Tapobhoomi, Mathura Vocational training at Shantikunj, Haridwar Vocational training at local Shaktipeeths/Consciousness Centers spread worldwide (Agarbatti making, Jadi Booti udyog, Screen printing, …) Baroda Shakti initiative in Mumbai Vocational training for wives of employees Corporate Social Responsibility (CSR) Working with such groups Organizing such training camps for family members of employees and people in the surrounding area

37. 1st March 2009www.awgp.org37 CSR TECHNIQUES (Society Development) SELF-RELIANCE CITARA at IIT Bombay Community Initiatives for Technological Applications in Rural Areas ?? Bio-diesel plant Oil-extraction time reduced by more than 50% Volunteers can spend time over weekends Corporate Social Responsibility (CSR) Innovations generated for helping villagers Definitely percolate into innovations at work place (as general creativity increases)

38. 1st March 2009www.awgp.org38 CSR TECHNIQUES (Society Development) WOMEN EMPOWERMENT Corporate Social Responsibility (CSR)

39. 1st March 2009www.awgp.org39 CSR TECHNIQUES (Society Development) WOMEN EMPOWERMENT Baroda Shakti – Bank of Baroda (i) Weekly Computer Classes for wives of employees (ii) Vocational Training for wives of employees Mother/Child health awareness campaigns/camps Afternoon Education, Yoga Classes Corporate Social Responsibility (CSR)

40. 1st March 2009www.awgp.org40 CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT Corporate Social Responsibility (CSR)

41. 1st March 2009www.awgp.org41 CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT Corporate Social Responsibility (CSR) Heal the environment and the healed environment will heal you Adapted from “Integrated Science of Yagya”, compiled by Dr. R. R. Joshi, Professor, Mathematics Department, IIT Bombay Promote among the employees Daily small yagya at the work place (not as a ritual done by a particular class of people but as an environment healing activity)

42. 1st March 2009www.awgp.org42 CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT Tree plantation drive Tata Motors, IITB, ITBHU, … campus – very green AWGP – at Anneki, Haridwar on 2 nd September 2007 Corporate Social Responsibility (CSR) Conduct Tree Plantation Drives Adopt a tree in the way to the work place and take care of it

43. 1st March 2009www.awgp.org43 CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT AWGP Disaster Management (Aapadaa Prabandhan) www.awgpnews.org/disastermanagament Corporate Social Responsibility (CSR) Flood, Surat (GJ) 08/2006 Drought, Bundelkhand 01/2008 Fire, Naurangabad (UK) 01/2007 Selfless Service gives immense peace and satisfaction Support financially, make sure that the resources reach actual victims

44. 1st March 2009www.awgp.org44 CSR TECHNIQUES (Society Development) PROTECTION OF ENVIRONMENT Innovation in villages Talk at IITB – Science for, of, by People (Dehradun) Innovative design of check-dams Eco-friendly Ganesh Utsav and Holi Prize for Ganesh Utsav Mandals Corporate Social Responsibility (CSR) Human Being and Nature have to exist in harmony Think Simple for Innovation

45. 1st March 2009www.awgp.org45 CSR TECHNIQUES (Society Development) DE-ADDICTION CAMPAIGN Corporate Social Responsibility (CSR)

46. 1st March 2009www.awgp.org46 CSR TECHNIQUES (Society Development) DE-ADDICTION CAMPAIGN Problem Youngsters are under severe clutches of addictions 18 to 21 year olds getting a lot of money in companies No guidance as to how to spend this money Money being spent in addictions/parties/… AWGP De-addiction campaigns Corporate Social Responsibility (CSR) Prepare/Display Banners about harmful effects of addictions De-addiction counseling/workshops

47. 1st March 2009www.awgp.org47 CSR TECHNIQUES (Society Development) ERADICATION OF EVIL SOCIAL CUSTOMS Corporate Social Responsibility (CSR)

48. 1st March 2009www.awgp.org48 CSR TECHNIQUES (Society Development) ERADICATION OF EVIL SOCIAL CUSTOMS Problems Gender disparity Economic class disparity AWGP All eat together Corporate Social Responsibility (CSR) Understanding - All are equal

49. 1st March 2009www.awgp.org49 Summary CSR activities need not always be large scale Simple day to day activities, which take less time, less money can bring a huge difference in the lives of people and the environment Need is to develop a humane approach in corporate culture (Bhaav Samvedanaa) Corporate Social Responsibility (CSR)

50. 1st March 2009www.awgp.org50 Corporate Social Responsibility (CSR)

51. 1st March 2009www.awgp.org51 Excellence in Corporate Culture Dr. Pranav Pandya, MD Head – AWGP, Chancellor – DSVV, Haridwar

52. 1st March 2009www.awgp.org52 Corporate Social Responsibility (CSR) Thank You Questions?? ? Local Contact: